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  1. Rakona

    RIP Crocs

    Michael Marks from Flextronics fame was a big shareholder in Crocs: He cashed out somewhere in the neighborhood of $50mil, over the last few years at $50-$75/share Good timing! secform4.com/insider-trading/1334036.htm
  2. Rakona

    ijango? Anyone research this yet?

    WEB/DIGITAL 
    I got pitched on this by a potential client, he says "oh I've got an opportunity for you," then passes the phone to his wife. OYE! She can't tell me HOW the money is actually made and a breakdown. Supposedly they've "partnered" with Google....blah, blah, blah. But when I ask what the cut is...
  3. Rakona

    Outsourcing

    SOURCING WEB/DIGITAL 
    I'd turn it around and instead of focusing on the person that does the work being good or bad. Look at some of these things: Are you are spelling out exact deliverables specifications, timelines, milestones, technology, methods, terms and conditions of satisfaction (this is what it takes to...
  4. Rakona

    Testing Headlines

    Never heard of a such a tool, even if a good tool like that did exist I don't see how it could predict sales effectiveness, assuming that is the goal of the piece. Spend a little money testing in Adwords. That will give you realworld feedback. Another old trick is to take the product you're...
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