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  1. Kyle Tully

    The Oxford Club

    I only have a hard copy I got with the AWAI copywriting course many years ago. AWAI is another Agora subsidiary ;) You might be able to find a copy online somewhere. I've never looked.
  2. Kyle Tully

    The Oxford Club

    The letter that started the Oxford Club is pretty legendary in the direct response world. Agora do something like 300 million a year, give or take a few hundred million. You'll learn a lot more from what they do than what they say in the Oxford Club ;)
  3. Kyle Tully

    New Word Processor I'm Using

    PUBLISHING 
    I use Scrivener and it does all this (and more) as well. Has a full screen composition mode that blacks out everything else. You can set document and/or daily word count targets. Absolute beast of a program used by a lot of authors and screenwriters. Costs $45 but well worth it if you do a...
  4. Kyle Tully

    Have $600k and looking to buy a business.

    Sounds legit.
  5. Kyle Tully

    8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

    IDEA 
    They look sick. What's the eta on your first sale?
  6. Kyle Tully

    Should you ever pursue more than one idea?

    IDEA 
    Assuming it takes 4 dashes of effort to get a project profitable, then... 1 idea: - - - - You are profitable after the minimum 4 dashes. 2 ideas: ---- --- It takes you 7 dashes before your first project is profitable. 3 ideas: ---- --- --- It now takes 10 dashes to get the first idea...
  7. Kyle Tully

    Should I launch PDF Ebook or an online course?

    PUBLISHING 
    The format isn't really all that important... it's all about how you position it. If you can sell the market on why a course is better than a book then go for it.
  8. Kyle Tully

    Gary Halbert 30 day challenge Copywriting Group

    HOT! MARKETING 
    I own all of the books in hardcopy. There's something funny about people trying to learn how to sell from a book about selling that they stole.
  9. Kyle Tully

    Can anybody recommend a good company to help us automate our emails?

    I use Aweber and Ontraport. Aweber is great for getting started with. Dirt cheap, good deliverability, and very easy to use. Ontraport is a beast and can automate a whole lot more than just email. But it's 15x the cost of Aweber and has a much bigger learning curve.
  10. Kyle Tully

    My EMBARRASSING copy from 2 years ago...redone today...

    MARKETING 
    Are these cold emails? If so the major issue with both is you're trying to go from "I've never met you before" to "let's get married". In fact I would avoid any kind of selling in your first contact. One because it's difficult to differentiate yourself from all the other spammers (you are a...
  11. Kyle Tully

    Why You Shouldn't Self Promote

    EXECUTION 
    Yeah the "subscribe" shit is getting pretty tiring already. Provide some value here first.
  12. Kyle Tully

    Investing in an Office- Yay or Nay?

    EXECUTION 
    Personally I would work on your mindset issues and get a few clients before adding extra outgoings into the equation. The "I'll automatically work harder" thing sounds good in theory but often working harder isn't the answer ;)
  13. Kyle Tully

    Can entrepreneurship really be taught?

    Yes.
  14. Kyle Tully

    8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

    IDEA 
    AWESOME thread. Should be required reading. So many progress threads start off with a boom and then silence at the first sign of a hurdle. This is the perfect example of execution, process, and perseverance over mere ideas. I bet a dozen people who read the first post though "damn I had an...
  15. Kyle Tully

    Helping thousands to learn Spanish the best way they can

    EXECUTION 
    You're almost young enough for your mum to have been one of my customers lol. Good luck with it man. Dig around sites like this -- http://www.fluentin3months.com and you might find a good hook/market.
  16. Kyle Tully

    Helping thousands to learn Spanish the best way they can

    EXECUTION 
    Let's start with this: "Unless you can explain the mechanism or demonstrate a real difference". You say your system is better. I'm asking you to show me how. If there truly is something unique about what you do then it's likely that's where your marketing angle will come from. One of the...
  17. Kyle Tully

    Helping thousands to learn Spanish the best way they can

    EXECUTION 
    How to you plan to compete with the likes of Rocket Spanish? http://www.rocketlanguages.com/spanish/ 1100+ reviews, 5-stars, one of the most widely recognised companies teaching languages online for as long as I can remember. What's your point of difference? Just saying everything else sucks...
  18. Kyle Tully

    Product validation vs. internet startup

    The problem is you still think it's about the goat.
  19. Kyle Tully

    Split Testing Pricing Models

    MARKETING 
    You might simply be able to give them the choice. Show the benefits of each and let them choose which option works for them. Then track data and see which model produces a higher lifetime value and decide if you want to continue offering both or whether it's better to stick to one or the other.
  20. Kyle Tully

    Split Testing Pricing Models

    MARKETING 
    What exactly are you stumped about? Show one offer to 50% and the other offer to the other 50% and track data over time.

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