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  1. throttleforward

    Why do stories about idea validation sound so easy sometimes?

    IDEA RANT 
    Yep - if you want to learn how to launch products, study their process. The ones the OP mentioned are masters at internet marketing and selling. Also, keep in mind that the success rate is fairly low in the aggregate, whether you follow these guys/their process or not. It's just that it seems...
  2. throttleforward

    Need help with $100,000,000... Believe it or Not- I need help.

    EXECUTION 
    Wait - that sounds like work! Next idea...
  3. throttleforward

    Why do stories about idea validation sound so easy sometimes?

    IDEA RANT 
    If you've done it before the *process* is somewhat easy. You know what steps to take, what to avoid, etc. There is still a lot of work involved, and it's not always successful, but you at least know the process. It's especially true with a platform like Amazon sales. Where it gets a little...
  4. throttleforward

    Need help with $100,000,000... Believe it or Not- I need help.

    EXECUTION 
    A major part of sales is understanding your target demographic. College students are vastly different from affluent/wealthy individuals, with different needs, desires, etc. It's not about math, it's about psychology and sales. Edit: I see this as a much stronger possibilty if you...
  5. throttleforward

    Need help with $100,000,000... Believe it or Not- I need help.

    EXECUTION 
    You think someone who makes $2m/yr wants to rent 2 bedrooms in a shared house with 11 other roommates?
  6. throttleforward

    I'm a marketing moron...

    MARKETING 
    I'd consider adjusting your copy/headlines to reflect that (turnkey custom (or luxury?) modular homes).
  7. throttleforward

    I'm a marketing moron...

    MARKETING 
    Much better! Is your USP custom homes, or modular homes with custom options?
  8. throttleforward

    Who can I trust? I need a dedicated team

    Do you have a prototype? A sale? A patent? A list of companies or people interested in buying what you're selling? A background as a startup wunderkid? I understand where you're coming from - but you'll quickly realize that investors don't just hand out money to people with ideas. There has to...
  9. throttleforward

    Struggling with Business Ideas? Do This One Thing to Never Run Out of Fastlane Opportunities

    GOLD! IDEA 
    Nope. And at this point they probably made their own solution by now. BTW looking forward to meeting you in February!
  10. throttleforward

    2016 Fastlane Summit (Official Ticket Sales, Speakers, Etc.)

    MEETUPS 
    Honored to be selected to speak. Just don't make me follow @Arrabista - nothing I say or do will come close to his presentation :) For anyone on the fence about the expense of going - the meetup last year absolutly changed my life. Beyond the gold nuggets of information, I made friendships...
  11. throttleforward

    The Baby Sitter - Execution not working as planned

    HOT! MARKETING 
    I think you'll have to split test a ton of stuff on the landing page unfortunately-so I don't know for sure if bullets are the right choice off the bat Also, consider this is a baby shower or grandparent gift-it's at that price point
  12. throttleforward

    The Baby Sitter - Execution not working as planned

    HOT! MARKETING 
    As a parent of a recent baby (now 2 year old) here are a few thoughts: -the top banner roatating ads are great, but the first static image makes me think "wait, I have to buy two of these?" -the headline about therapists make me pause and go "wait, there is nothing wrong with my kid, is this...
  13. throttleforward

    The Baby Sitter - Execution not working as planned

    HOT! MARKETING 
    How many of those parents who have seen it in person have pulled out a credit card and purchased?
  14. throttleforward

    The 2016 Fastlane Summit (Tickets, Dates, Etc.)

    MEETUPS 
    I'll be throwing in my hat for speaking as well. The topic will be "How to turn an INE into a walking ad for 'Just For Men: Touch of Grey'"
  15. throttleforward

    VA, MD, DC Meetup

    MEETUPS 
    Take half a day and do it all? I'm down for doing at least 2 at once
  16. throttleforward

    Can you do SEO or PPC? Let's partner up!

    I'll just throw something out there - I think there is an opportunity for PPC audits or reviews, with the promise that there won't be a hard upsell to fully managed PPC services. I'm happy to pay someone to review my adwords campaigns and tell me if/where I'm doing something wrong. I don't...
  17. throttleforward

    2016, Fastlane Summit (Preliminary)

    MEETUPS 
    I know you've been working this for a while - you'll get there. Marine/MD types are non-quitters. That said, if you haven't made a sale by the time the meetup comes, you're buying my drinks for the weekend. The whole weekend.
  18. throttleforward

    In a fierce battle with my greatest enemy

    MINDSET 
    FWIW I struggle with this myself, even as I am having some success. I think a lot of people struggle with focus and are ashamed to admit it - even successful people. The only thing that seems to work for me is 1) forcing functions, and 2) anger. The more forcing functions I build in my...
  19. throttleforward

    2016, Fastlane Summit (Preliminary)

    MEETUPS 
    I'm in - also happy to present the best way to get dog hair and glitter out of plastic boxes.
  20. throttleforward

    2016, Fastlane Summit (Preliminary)

    MEETUPS 
    Highly recommend everyone who's interested click "watch thread" and sign up for email notifications so you don't miss out on ticket release dates, etc.

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