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  1. throttleforward

    What would you tell your 18 or 25 year old self?

    GOLD! MINDSET 
    My mini-career as an EMT has had a pretty big impact on how I view life. Some things I learned that I'd tell a 25yo: -You'll die, but not how you think. It probably won't be the quick and relatively painless car accident or "dying in my sleep" kind of death - the only people I saw very few dead...
  2. throttleforward

    Are you a copywriting assassin? Click here to prove it.

    HOT! MARKETING 
    Thanks everyone - I feel sufficiently destroyed! I know what I don't know, which I why I asked for your help. I'm truly thankful for all the comments - so glad that I didn't test this landing page against paid traffic. I'll rework the page, incorporating the input I've received here, and...
  3. throttleforward

    I lost 70 Thousand in Advertising...

    INTRO 
    Agreed - happened to my wife the day we found out she was pregnant. Got the positive test result in the morning - we were elated for 2 hours, then she went into work and was told she was being laid off. Luckily she found another job, but not before 5 months of endless searching, interviewing...
  4. throttleforward

    Are you a copywriting assassin? Click here to prove it.

    HOT! MARKETING 
    It's based on something I saw on the show Brain Games - they ran a little experiment with movie popcorn under a similar set up (very small, medium and large with the medium and large being nearly the same size and the price only .25 different). Everyone opted for the large because it seemed to...
  5. throttleforward

    I lost 70 Thousand in Advertising...

    INTRO 
    This is currently my greatest fear. I too was clear-eyed and confident that I knew what I was doing. I quit my job after saving a little money in order to work on the concept full time. It failed miserably (and to anyone with half a business brain, predictably). Luckily I got a job fairly...
  6. throttleforward

    I try :)

    I try :)
  7. throttleforward

    Are you a copywriting assassin? Click here to prove it.

    HOT! MARKETING 
    The $500 one from marketingsherpa?
  8. throttleforward

    Are you a copywriting assassin? Click here to prove it.

    HOT! MARKETING 
    I will - I should have explained that this is essentially the preview version. I'll be putting it on my own domain with my own page title once I'm ready to go live.
  9. throttleforward

    Are you a copywriting assassin? Click here to prove it.

    HOT! MARKETING 
    I'm looking for a few good copywriting warriors to destroy my landing page - I've never made one before. If it sucks, please tell me it sucks and why. If it rocks, I'll know because you will have signed up for my service. Just kidding :) http://unbouncepages.com/racealong-pricing-landing/...
  10. throttleforward

    THINK before you give up your job!

    I like this advice. No need to burn bridges...and most people can game college to achieve some real advantages over others. Validate your concept on some level - that's what Zuckerberg did before dropping out (in fact he may not have had the opportunity to conceive of and launch Facebook if he...
  11. throttleforward

    Even I Was Shocked By The Secrets I Learned When I Saw MJ Tutoring Obama

    NOTABLE! 
    As a speechwriter my coworkers and I study his speeches closely. What set his speeches apart during the initial campaign was that he sold the benefits and not the features quite well. Hope and Change, lofty aspirational language, etc. "Imagine a nation where everyone has a fair...
  12. throttleforward

    Struggling with Business Ideas? Do This One Thing to Never Run Out of Fastlane Opportunities

    GOLD! IDEA 
    The solution to this makes a lot more sense after @JackEdwards insider call. The process he described for marketing would apply perfectly here. 3 people calling local apartment complexes (within a concentrated metro area), saying Rental Box Co. would like to offer a substantial discount for...
  13. throttleforward

    Mastermind Groups Forming

    MEETUPS 
    Very in! As frequently as practical (once a week would be great) and a diversity of businesses is what I vote for.
  14. throttleforward

    8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

    IDEA 
    A poor man's patent.
  15. throttleforward

    Feeling guilty

    I used to too. One way I got over it is by quantifying the cost of not doing business with you. A simple universal example is an accountant or tax software. Their case is "without me, you'll pay the feds $2000. Pay me my $500 fee, and you'll save $1500." Another is "Business problem costs you...
  16. throttleforward

    Struggling with Business Ideas? Do This One Thing to Never Run Out of Fastlane Opportunities

    GOLD! IDEA 
    Yes, that's the general concept. These guys are pretty tech savvy, and had a custom built rental management system which I would have had to taylor the service against. However, other rental companies typically use a standard set of management back-ends, so the success of the custom build...
  17. throttleforward

    Struggling with Business Ideas? Do This One Thing to Never Run Out of Fastlane Opportunities

    GOLD! IDEA 
    I'll throw out an idea that I'm not going to take action on any time soon. (IceCreamKid - You've heard this before) In my interviewing of vacation rental companies for one of my business concepts, one company found customer retention, recognition and welcome packet creation to be such a hassle...
  18. throttleforward

    Is this idea fast, slow, or on the shoulder?

    IDEA 
    What is your plan for validating that the market wants and needs this solution? How many people (that you don't already have a personal realtionship with) have you spoken to about this concept? If the need is big enough, you could actually presell plans and generate revenue before you spend a...
  19. throttleforward

    Help I think I'm making a big mistake

    My only piece of advice is: ask the market what it needs. Get out of your comfort zone, actually talk to real people you don't know, and figure out what it is that they need. Google "Idea Extraction" for how-to's on the step by step methods for doing this. I can't tell you how much time I've...
  20. throttleforward

    Creating a two-sided service based marketplace

    WEB/DIGITAL 
    I used the Responsive Pro theme with the Another Wordpress Plugin (with design modifications to the plugin). obxfun dot com is the site. People can fill out their requirements, create a private login, and have their posting published all automatically.

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