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  1. Edgar King

    Getting My First Ever YES (Video Marketing Agency)

    NOTABLE! HOT! MARKETING 
    Well done! Reminds me of the saying that "All value is, is taking people from where they are (Point A) to where they want to be (Point B) and letting them know that your solution is the vehicle to get them there. View: https://www.youtube.com/watch?v=2MipRmAY7rs
  2. Edgar King

    Attempting to Build A Productocracy [Niche > Problem > Pre-sell > Solution]

    HOT! INTRO 
    Day 114-Day 118 Website offer I realise most prospects for the cleaning fell into 2 categories- Fulfilled Already had a window cleaner. Unaware Didn't need it or cleaned their windows themselves. So I need to position my services in front of the solution aware audience and play the game with...
  3. Edgar King

    Attempting to Build A Productocracy [Niche > Problem > Pre-sell > Solution]

    HOT! INTRO 
    Day 109-113 This week I got the new scooter and I love it! The last one was too short for me but the size of this one is just perfect and the handles are secured in addition to there being a sort of handle holder which I'm using to hold my extension pole at the moment (EuroSkate if you're...
  4. Edgar King

    [Progress Thread] Teen Execution (17)

    HOT! EXECUTION 
    LETTTSSS GOOOOOO! Awesome. It might also help to ask for a referral and a video testimonial. Aim to charge for the next clients if you're confident you can make the sites and increase your rates down the line. Yeah, it takes a while to realise the method of outreach doesn't really matter...
  5. Edgar King

    Attempting to Build A Productocracy [Niche > Problem > Pre-sell > Solution]

    HOT! INTRO 
    Day 105-108 With the sudden move to a new residence, carrying cleaning supplies to walk to and from these stores becomes unfeasible, which is why I looked into modes of transport such as scooters and bicycles. So I decided to buy a scooter to conserve energy for the cleaning itself for about 50...
  6. Edgar King

    Attempting to Build A Productocracy [Niche > Problem > Pre-sell > Solution]

    HOT! INTRO 
    Day 100-104 (Early week end) Thankfully, a new business S this week has been onboarded (again these prices are not that much for now, but I'm glad I could get my foot in the door at all). I've learnt more about invoicing and though I don't have a registered LLC, I don't think you need to...
  7. Edgar King

    Attempting to Build A Productocracy [Niche > Problem > Pre-sell > Solution]

    HOT! INTRO 
    Thank you I appreciate it, I'll probably use this then! Yes, that may work too, whereby you just send the Google sheet to their email, else if it's print, I'd rather just go for the online option to keep costs little to none for now. Unless they prefer offline.
  8. Edgar King

    I got the idea, what now ?

    IDEA 
    I'd say you only need to think about 4 variables for now.... 1. The person in need. 2. Your offer. 3. A way to get this to them. 4. Payment for fulfilment. Start small, really small. Atomically small. Start with something that's already been perfected even. What can you offer that would make...
  9. Edgar King

    Attempting to Build A Productocracy [Niche > Problem > Pre-sell > Solution]

    HOT! INTRO 
    Day 95-99 This week was spent upgrading and making offers. I find myself asking, "How can I make this as valuable as possible?" I also want to move to solve problems that come up for my clients, for me/business, and for any other third party involved to provide value. I've also found that...
  10. Edgar King

    I got the idea, what now ?

    IDEA 
    Could you start selling "air"? https://www.thefastlaneforum.com/community/threads/the-fundamentals-of-entrepreneurship-how-i-sold-air.104302/#post-1008661 It doesn't have to be a perfect idea to start, I'd say you just need a start.
  11. Edgar King

    Where Should I start?

    INTRO 
    You could ask yourself, "What can I offer that would make someone happy? What can I offer at all?" And ask for payment to fulfil it after showing the offer to those who need it.
  12. Edgar King

    Your thoughts on learning sales and marketing?

    MARKETING 
    What is your goal? Learning vs experience? I'd say, learn the fundamentals of sales/marketing for a few minutes to an hour (e.g. offer a solution to an unmet need). Then solve a problem for someone and get paid for it by going out there and offering your solution e.g. go out to your city centre...
  13. Edgar King

    Cannot even get 1 meeting with potential customers

    HOT! MARKETING 
    I believe you need to get in front of the person who needs this. I'd say it's a bit like how you can't just knock on the door of a family who needs a dog and speak to the maid who answers about dog offers. Until the information gets to the parents not the children, no deal is going to occur...
  14. Edgar King

    I’m out of money. What lever do I pull?

    To support what Andy said, could you offer some "air" as well? https://www.thefastlaneforum.com/community/threads/the-fundamentals-of-entrepreneurship-how-i-sold-air.104302/#post-1008661 If you don't have the resources yet, but have thought up an offer, go to those who need this and offer them...
  15. Edgar King

    New member

    INTRO 
    Well that sounds like a plan! Why not automate the main store first and when that works without you, then scale the system?
  16. Edgar King

    New member

    INTRO 
    Perhaps you can start by thinking about the repetitive and administrative tasks that you do that aren't contributing to sales directly and have someone else handle those while you focus on sales and growing the business.
  17. Edgar King

    New member

    INTRO 
    Hey man, welcome to the forum! It looks like it's time to outsource to others and build systems to automate repetitive tasks so the business can run without you.
  18. Edgar King

    Attempting to Build A Productocracy [Niche > Problem > Pre-sell > Solution]

    HOT! INTRO 
    Day 90-94 This week was spent making offers! And attempting to get them in front of the people who need them. I offered window cleaning to about 15 businesses. It went a lot smoother than I expected. Some people said no politely. Others, said they already had a window cleaner. But those who...
  19. Edgar King

    Hello

    INTRO 
    Hey Alex! Welcome! Do you have any plans in mind as well?
  20. Edgar King

    Dummy Guide To VALUE: Craft Million Dollar Offers And Great Relationships (Alex Hormozi: The 100 Million Dollar Man)

    MARKETING EXECUTION 
    It's a bit like a play on ape man speak to make an emphasise on why people do things at all, why people act on a fundamental level (Or at least make an effort to capture why they do).

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