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  1. MattL

    Effective Business Writing: How to Write Clearly

    It can also be hard to discern what the lesson is if the whole book is written like a long story. Pair that with the fact that few people read (non-fiction) books cover to cover and you'll see why you might be shooting yourself in the foot by packaging your teachings into one big story.
  2. MattL

    Effective Business Writing: How to Write Clearly

    Thanks for taking the time to write that post. Lots of great ideas in there. On stories in writing. Try not to go overboard with it. Good examples of usage of stories in non-fiction: Gladwell (Blink, Tipping Point), Newport (Deep Work). Bad examples: Sharma (The 5 AM Club)
  3. MattL

    Self-Promotion: Post Your Offer, YT Channel, Services, etc. (2022)

    MARKETPLACE 
    Want to improve your email copywriting? That's what you'll learn in my daily emails. Sent daily. Yes, daily (lesson #1 ). >> Sign up here.
  4. MattL

    How to THRIVE on Google instead of damning it everyday

    MARKETING 
    I think SEO in general is misunderstood. You get pretty far with A) Common sense B) Walking a mile in your visitors' shoes Why is a fast site important? Why is good UX important? Why are keyword clusters, silos, important? Why are backlinks important? Better to figure out why Google's doing...
  5. MattL

    What would you ask a mentor?

    If you could hit a time-travel button right now and restart your journey... What would you do differently?
  6. MattL

    Who do you follow for marketing advice?

    HOT! MARKETING 
    There's a great gilded thread on this forum that talks about this. Can't find it right now. Everyone can help in the beginning but as you keep progressing fewer people will be able to relate (and help).
  7. MattL

    Who do you follow for marketing advice?

    HOT! MARKETING 
    More than I can remember. They all go to the promo section in Gmail anyway so I don't mind the extra emails. Went through my inbox and these are the names I found (mostly email copywriters): Email marketers/copywriters - Chris Orzechowski - Robert Allen - Ben Settle - Daniel Throssell - John...
  8. MattL

    Who do you follow for marketing advice?

    HOT! MARKETING 
    I used to read a ton of copywriting & marketing books. Stopped when they all started sounding the same. Nowadays I'm subscribed to all kinds of newsletters. Mostly for inspiration.
  9. MattL

    How to learn Branding?

    MARKETING 
    I'm struggling to formulate a valuable answer without knowing more about the product and the niche. (Not that I want to know that or that you should share it on a public forum) @Lex DeVille's thread is great. MJ's book suggestion looks interesting. If thought leadership is relevant for you...
  10. MattL

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Looking back at the thread on this forum about fastlane opportunities for writers, my own email copywriting ventures, and seeing this thread again... ... this is definitely the way to go. If you become a specialist and do the work yourself, your own time management will dictate your income...
  11. MattL

    E-commerce: $100k in one hour

    NOTABLE! HOT! MARKETING 
    There's another great tip in Jason's post that cannot be emphasized enough. Don't just send one email. Why? Because the average office worker sends and receives 121 business emails each day (source) Meaning: It's incredibly easy for your email to be lost in the noise. And! The whole idea of...
  12. MattL

    What book are you reading? Right now. Post up!

    NOTABLE! HOT! BOOKS CHAT 
    Got bored of non-fiction books. Educating myself on the classics instead. Current read:
  13. MattL

    Building an audience on twitter, is it worth it?

    SIDE HUSTLE 
    Negative influence. Misleading or oversimplified advice. Faking action x1000. I guess you could say the above for most social media though. :)
  14. MattL

    Great apps, tools, software... What do you use?

    NOTABLE! HOT! 
    Inspired by @Andy Black mentioning Descript.com in some other thread and it looking like a fantastic solution... I thought we'd put all these recommendations and suggestions into one thread? Easier to find and share. Here are some I've heard good things about/used myself: Descript.com...
  15. MattL

    E-Mail Marketing Agency (Not Webdesign, but same Principles apply)

    HOT! MARKETING WEB DESIGN 
    What flows were you thinking of setting up? Went through the Klaviyo Academy a while back. Great tool. Much prefer it to the others.
  16. MattL

    Figuring Out Twitter

    HOT! EXECUTION 
    The way I see it, how is boring. It's technical. It's not really interesting until you've already decided to do it. The why, what, and the results are what people like to read about. To be inspired and motivated. Which is what most of social media is anyway. P.S. You know my view on this...
  17. MattL

    Figuring Out Twitter

    HOT! EXECUTION 
    Have you posted the story of how you got started with Google ads? I feel like that one could work great on Twitter. Everyone likes a good story and that one is a GREAT story. Also, yeah. I should start muting people.
  18. MattL

    Humble Hustle & Scaling My Agency - Progress Thread

    GOLD! 
    Love this!! Funnily enough, this is exactly what I've learned to do in the email marketing space. "Never be the one to end the interaction." There's always something else you can offer, some additional bonus they might be interested in... Same mindset applied in a completely different field. :)
  19. MattL

    Is my first client's website viable as a portfolio piece?

    SIDE HUSTLE WEB DESIGN 
    Then what was the point of the website?
  20. MattL

    Figuring Out Twitter

    HOT! EXECUTION 
    I've been passively trying to grow my Twitter account as well (which sends people to my newsletter, etc.). Half the time I just want to delete the whole thing and block the site. There are some good accounts that post valuable stuff. But 95 % of them just copy-paste vague entrepreneurship...

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