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  1. C

    Building a Personal Brand On YouTube + Other Social Medias

    EXECUTION 
    Yes, it works well with tutorials because it creates "evergreen" content for you but you can use it with anything that people might be searching for. Here are examples for three of my videos which are all software reviews but all are featured in the Google videos section on page 1. The...
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    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    I had read similar comments (and a lot of hype) about how good Pinterest was, so I decided to test it over a 3 month period. In that time, I pinned several posts a day, a mix of other people's pins and my own. The result was tens of thousands of views each month and 1 - 2 people clicking to...
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    Building a Personal Brand On YouTube + Other Social Medias

    EXECUTION 
    I think you are spot on with your thoughts on just a few simple changes can cause dramatic improvements. The 25% CTR is insane when it's taken out of context. Imagine someone searching for a topic where there aren't many relevant videos. Also when most of the videos are between 15 and 25...
  4. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    Yes, I could do something similar, but I don't run Google ads at the moment for my Affinity books (for reasons that I can't make public yet). I do make daily sales through my website from "passing traffic" and well as from YouTube. I could probably do more if I put some effort in.
  5. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    I use the dynamic bid down option. I tried up and down but the costs became silly quite quickly. The other option I use is Placement where you can increase your bid to get on the 1st page of search results. I've found this valuable because people are searching for a term directly relating to...
  6. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    Shame it's not me. Frank is one of my main competitors with Affinity Photo books.
  7. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    Amazon also recommends when it thinks you can reduce the bid price. If you look at the targeting section f an ad where your keywords are, they display a recommended bid range and bid. Do be careful with these though. Here's an example of a few keywords in one of my ads. Notice that I'm...
  8. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    Congratulations. Now keep checking your bid cost weekly. You want to keep it low to maximise profit but still generate traffic. You can only do that by continually adjusting (weekly is probably as frequent as you can go) as other people also change their bid prices. Monthly check your ACOS...
  9. C

    Mastering YouTube & Traffic in a "Fastlane JOB"

    GOLD! EXECUTION 
    I agree that it doesn't matter for SEO these days. At one time when the speech recognition was poor, it may have helped but not now. The speech recognition is very accurate. I have had quite a few people comment that it helps them because English isn't their first language - I also have a pretty...
  10. C

    Building a Personal Brand On YouTube + Other Social Medias

    EXECUTION 
    Sure. I can explain how I do it but can't guarantee it will work for you. Here's an example from one of my videos when you do a Google search. You need to approach it a bit like SEO rather than you would YouTube research. I use a free account I created with SpyFu to do keyword research on the...
  11. C

    Building a Personal Brand On YouTube + Other Social Medias

    EXECUTION 
    I think you are spot on with your observations. I've seen a similar pattern. I also think they test different channels separately as well. ALL of my best performing videos seem to have great traffic from External (Google mainly) and YouTube search. These channels take longer to develop, often...
  12. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    I'm pleased to hear that you will follow up on these suggestions. I hope they work out well for you. To answer your questions. I only have one book which is part of Kindle Unlimited. This isn't one that would sell much so I use Kindle Unlimited to increase potential viewers of my work - I look...
  13. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    It's good to hear that you will be updating this thread with progress and I'm looking forward to reading more. You've also asked some good questions so I will answer them from my experience. If you're new to Amazon Ads and don't have a lot of experience with keyword selection I would recommend...
  14. C

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    Well done on the app and book. It's great to see someone getting into this area. I can't give you any advice about the app but I do publish my own books. I noticed that you have the Kindle version of the book enrolled in Kindle Unlimited. I would advise you to check how much you receive for...
  15. C

    Mastering YouTube & Traffic in a "Fastlane JOB"

    GOLD! EXECUTION 
    @Diego Liu thank you. You've included some great resources here but it's even more inspiring to read your progress. Your latest video numbers seem very close to my own so I'm watching for your updates, especially with the older videos. Have you seen any seasonal variations? I seem to experience...
  16. C

    Mastering YouTube & Traffic in a "Fastlane JOB"

    GOLD! EXECUTION 
    As someone else who is trying to improve their YouTube figures, thanks for sharing your experience. At the risk of giving you another idea, I wanted to share my own experience. I've been experimenting with my videos for over 6 months and I've watched my figures drop by around 50%. My CTR also...
  17. C

    The YouTube Chat Thread (and list of progress threads)

    GOLD! CHAT 
    I've had this experience in the past when a company was due to launch a new product. I had an early pre-release version to make a review video and then timed the video to launch when they started to promote the product via email and advertising. People seem to use YouTube to research new...
  18. C

    Entering a Dying Market? (Photography)

    MARKETING 
    Yes, the Photography market. Sell shovels to the miners or in this case training to enthusiasts. What I wouldn't do is try to earn money selling photography. The microstock industry killed that model around 2005-10. There are a lot of ways you could potentially develop a reasonable income if...
  19. C

    Down the YouTube Rabbit Hole

    SOCIAL MEDIA EXECUTION 
    Month 3 Update Headline figures for the past 28 days are: Subscribers = +391 (slightly up on last month) Views = 59.6k (up 14% from 52.2k) Watch Time = 3.9K hours (up 18% from 3.3k last month) The increase in views is mainly one video performing much better than usual, but this will drop out...
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    Why are people so lazy nowadays? Is it a generation thing?

    HOT! OFF-TOPIC 
    No, it isn't a generational thing. People haven't changed. What's changed is the environment they now have to live and operate in. Today there are more distractions, misinformation and short term rewards than ever but there are also more opportunities. I read this in a book back in the 1980s...

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