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  1. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Perry Marshall's "The Ultimate Guide to Google Adwords" is often recommended. I've read it, but didn't take nearly as much from is as I did just diving in and getting my hands dirty. Speak with Andy Black and read some basic guides to develop a working knowledge, then try developing some...
  2. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Update: It’s been another 2 months, 4 months total since beginning this progress thread. 60 day increments feels like a good point to look back on. A lot changes in that time, but also provides me enough data and experience to reflect on without being repetitive. While I was worried that...
  3. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    All good man. That mindset change is huge. You'll be amazed at the opportunities that will start to come your way. You'll also notice synergies between people and ideas that you would have never come across otherwise. Once you've volunteered your time and made some good connections, don't be...
  4. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    That analogy is perfect.
  5. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    All of those are absolutely up. Tough to delineate by channel at this point. Should have more data in 3 months or so where I can make more tailored decisions. Yelp is huge in my area, but early on there's a chicken and egg problem with reviews and bookings. Can't get bookings without reviews...
  6. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    I've also looked into retargeting, but haven't gotten the hang of it.
  7. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    I look at Google Analytics periodically throughout the week, but can't say I've noticed big upticks on specific days of the week. I expect to flesh this out over the coming months and hopefully recognize some trends.
  8. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Update: It's been 2 months since beginning this progress thread, and while I thought a 30 day update would make sense, I wasn't sure what to focus on and put off updating for another 30 days. Something is better than nothing, so I'll just start typing and see where it goes. I spoke with Andy...
  9. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Ahhh, thanks for clarifying. Had I put everything as Exact Match, I'm assuming I'd avoid this. Modified Broad essentially does this for me without having to come up with every permutation on my own.
  10. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    I spent some time speaking with Andy Black yesterday about my AdWords Campaign for my local service business. You can listen to Part 1 of the call HERE. (This is the chat.) You can listen to Part 2 of the call HERE. (This is the review of the AdWords account.) He suggested I start a progress...
  11. JLawrence

    AndyTalks with nzott about Quitting His Job & Figuring It Out

    Thanks Andy, really enjoyed speaking with you. Huge help for me going forward. Time flew by, and I think we could have gone for a few more hours. Hope this encourages others to trust in themselves and believe they too can take a leap of faith.
  12. JLawrence

    Hey man I went a similar route to what you are doing right now with your carpet cleaning...

    Hey man I went a similar route to what you are doing right now with your carpet cleaning business. I run an on-demand cleaning service on Long Island in NY. Check out this thread, it's what inspired me to build my business. http://bit.ly/2dZ3AeW Let me know if you have any questions, my guess is...
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