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  1. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Another 60 days have passed, so it's time for some updates: Here’s how we rounded out the last couple months: June: $21,114 July: $16,640 Crossed $100,000 for the year on July 21st. Well, the growth had to hit a speed bump at some point. I mentioned in my previous post that I stopped paying...
  2. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    1. The process is as follows: What I want before I'll even consider candidate: -Have some experience (I don't care whether it's 1 yr or 10 years) -Has a cleaning partner -Has a car (Or partner does) -Has own cleaning supplies (Or willing to get them with list from me) -Authorized to work and...
  3. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    I started with Independent Contractors. Found through Craigslist. If your in a big city like me, people are constantly looking for work on Craigslist. It's up to you to fully vet these people to make sure they do a good job. Here's the process I use: 1. Fill out Google form to weed out crappy...
  4. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Im completely removed from a lot of the day to day happenings. I'll get a couple emails each day from my VA to update on anything notable, but other than that, she runs it. I branched out and started offering window cleaning which I currently do with a hired worker. We only do 2-3 per week...
  5. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Definitely some work up front, but no more than a day or two if you buckle down and just knock it out. Then it's done and you don't have to worry about that portion again. Even if you hold off actually making a hire or outsourcing the work, having this complete will make that decision happen...
  6. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Most logical step I think is to outsource your phones. You want to do whatever you can to take yourself away from working "in the business" to "on the business". Michael Gerber discusses this in his E-Myth book. The way to do this is to map out exactly what you say and do when a call comes in...
  7. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Thanks for the kind words, happy to provide any value I can. I've heard similar horror stories regarding Yelp and this exact scenario. I've been fortunate to this point that they haven't hit me with anything noticeable. I currently have 15 5 star reviews, with an additional 8 that are hidden...
  8. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Give me a little background on your services. What's the process when somebody calls the business? Who answers and how is it scheduled? How many people are working for you and what are their roles? Do you manage your own equipment and supplies? How are leads currently generated and how is...
  9. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    I made a change a few months back regarding adwords. Basically implementing what @Andy Black told me to an even more direct level. Each Ad has it's own landing page built with Unbounce. I have a few different headlines for each running to split test, and the page is incredibly simple overall...
  10. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Update: It's been another 60 days since my last update. Things are continuing to grow rapidly, and the chaos that surrounds a growing business is in full swing. So April blew me away with the growth since March when we broke my goal of 10k. We rounded out April with $18,196.00 in revenue. This...
  11. JLawrence

    Lead Gen for Local Service Businesses

    HOT! MARKETING 
    They definitely suck, but for some insane reason, they get the phone to ring. Definitely not a long term option as it's got a limited lifespan as the space improves. It's so fragmented currently that cheap stuff like that works. Use this to one's advantage now, but build the real valuable...
  12. JLawrence

    Lead Gen for Local Service Businesses

    HOT! MARKETING 
    Spend some time learning other local lead gen strategies beyond Adwords as well. Average Adwords ad spend for small local service business i.e. business owner and <5 employees, is <$1,000. That's not an exact figure, but it's what I've come across. Plus, depending on the market you're in...
  13. JLawrence

    I've Read The Millionaire Fastlane!

    GOLD! HOT! 
    Read the book... 4 times.
  14. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    The biggest transition was developing a way to handle complaints and issues that didn't depend on my natural people skills. It's simply not scalable for me to field all complaints and issues that arise. We do a follow up email after each cleaning that rates our service. Good, Bad, or OK...
  15. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    You got it man. Finding who you can help is the name of the game. As you do that, little connections and conversations with start to mold together in your mind. Ask specific questions about what problems they are having or what they wish they could have if they could wave a magic wand and make...
  16. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Read through all your stuff before contacting you directly @Andy Black. Your short youtube video on geo modified keywords is awesome.
  17. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    We actually do interior home cleaning. We've just now begun offering exterior window cleaning and pressure washing as well to take advantage of the spring cleaning rush. My first job in high school was for a window cleaning company in Michigan. The owner was a crappy marketer, but was able to...
  18. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Absolutely man, I feel for you. I'm in NYC as well. Great part about where we're at is the opportunities are endless. The city allows what would be traditionally considered a "slow lane" business, fast lane potential because of the sheer number of people you're able to impact. Not that I...
  19. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    Thanks @Nik Krohn. I have an ecommerce site as well, but haven't been able to figure out adwords with it either. It's taken a back seat and I literally spend 0 hours on it now. In regards to paying for traffic, It will depend on your conversion rate and AOV (As you probably know). If it's...
  20. JLawrence

    [Progress] Growing a Cleaning Business

    NOTABLE! 
    If any questions come up, I'm happy to help. What area of the US do you work in IB? Corporate world was incredibly draining for me. Stayed up til 3AM every night reading books just to prolong going to sleep since it was a fast track to going back to work the next day. Outside looking in my...
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