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  1. Joe Cassandra

    The One Thing

    MINDSET 
    An incredible book. Don't remember the entire 'multi-tasking' section but it's proven women can multi-task much better than men. I used to pride myself on my multi-tasking until I almost got fired for how inefficient I was (I work for myself now, so that's in the past). The ONE THING I'm...
  2. Joe Cassandra

    $100k 2017

    EXECUTION 
    Your best bet is do two things: 1. Focus on ONE business until success [take it from someone who tried multiple businesses and failed] 2. Do some bare bones marketing FIRST: Easy. Free. Ask for referrals. All you have to do is this: "Hey Mr. Willis, you seem pretty happy with all the work...
  3. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    BIG IDEAS & HOW TO GET THEM: PART II HOW TO HAVE BIG IDEAS: The secret to BIG IDEAS on a regular basis. Ones you can write eye-catching copy about. Ones to boost your commerce business or sell that sputtering listing... Research. Yes, as non-creative as it sounds. Actually, it sounds...
  4. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    BIG IDEAS & HOW TO GET THEM: PART I. I've had some peeps reach out and ask about copywriting. @SinisterLex has plenty of posts about the 'how-tos' of writing copy. Some of which I'll probably re-hash at some point. But, he's laid out a GOLD thread on how to get going copywriting. I'm breaking...
  5. Joe Cassandra

    How To ACTUALLY Get Freelance Clients: Free Leads Across The USA From Craigslist

    NOTABLE! SIDE HUSTLE 
    Hey @UnrealCreative , rather than re-post a bunch of what I wrote in my previous post...you can go to my thread on how I freelance and made 6-figures the past year. Might give you some more ideas on growing as well. Hope it helps! 6-Figures In 12 Months Copywriting. Quit Job. Here's How I...
  6. Joe Cassandra

    Entrepreneurship Anxiety

    HOT! MINDSET 
    I had just quit my job after years of 'playing business.' [Seriously, check out some of my 'progress threads' a few years back. Pathetic BS.] I quit February 1st in a stroke of motivation because I thought I had 'solid' clients to last me a few months. By Feb. 10th, my biggest clients was gone...
  7. Joe Cassandra

    Using LinkedIn to get Clients

    HOT! MARKETING 
    KEY TO LINKEDIN BELOW: Above I wrote how I use Linkedin and landed many of my first copy clients. Today, it's much easier to type up cold emails since I am so ingrained in the industry now. Another reason to niche is I can leverage my past clients into my next client. Remember, small business...
  8. Joe Cassandra

    Using LinkedIn to get Clients

    HOT! MARKETING 
    Yeah I've read it's become more and more a landfill for spam. Some people will just 'connect with everyone' but never check their LI again. Those peeps aren't even worth connecting with. That's why a quick blurb helps a bunch. You'd be surprised how many people DO NOT add a message with their...
  9. Joe Cassandra

    Web 3.0 (Ethereum) is happening, and most people have no idea what it even is.

    GOLD! IDEA 
    I'm in the middle of doing a major research piece on the blockchain in general for a client, so this thread's been interesting. What's coming is somewhat of a 'leveling' event. Like a war might do. WWII reset the American economy after the Depression. Society, itself, will reset to a point...
  10. Joe Cassandra

    Using LinkedIn to get Clients

    HOT! MARKETING 
    I used to do the same. Here's what's great about it... The better you get at Adwords with one [insert niche] client, the faster/better you get at others. The more 'elite' you get...the more you can then charge. I used to have copy clients in telecom, software, event management and I felt I had...
  11. Joe Cassandra

    Using LinkedIn to get Clients

    HOT! MARKETING 
    Nice @Andy Black I get pretty much ALL my clients from cold e-mail or Linkedin. 1.) Like Andy, I start with my profile (attached): What I recommend is starting with a specific niche. You don't have to only sell to that niche, but when prospecting, you want to seem that way. For my profile, I...
  12. Joe Cassandra

    Web 3.0 (Ethereum) is happening, and most people have no idea what it even is.

    GOLD! IDEA 
    I don't fully understand any of this blockchain stuff yet. I'm guessing for what you do in real estate...since our financial records are public and verified, you could close on a house in 1 day and not 30 I would guess, right? We closed on our house in March and it was a nightmare. "Send this...
  13. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    If you've done any sort of self-development, when you get thrown into the lion's den, you find a way out. Fight or flight. To many people choose flight and wait for someone to bail them out (big banks included). What you also find is you figure out how to live on what you have. The old adage...
  14. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    Yeah, I've been thinking of some info product to sell.. At the same time, I have the limiting belief I don't have enough 'know-how' yet to deliver a truly good product. Non-fluff stuff, ya know? Might be a few more years before that happens. Too many subpar info products out there from...
  15. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    It's just a thumbnail of the YouTube video. nothing important
  16. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    In terms of writing long copy for clients...it was all 'trial by fire.' I've been fired from multiple long copy projects when I first started because I was still learning. They looked at my first draft...said 'meh, not going to work out...' and fired me. You just get used to it...get...
  17. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    I stumbled back on the Forum from some late night reading. Figured I could share my story. Even if it helps just one person. In no way am I some 'hot shot millionaire.' Not even close. But, this past year has been life-changing, and could help you. If you look at my profile, I haven't been on...
  18. Joe Cassandra

    Writing copy...

    Writing copy...
  19. Joe Cassandra

    Thanksgiving: Or How My Family Is Working To Death

    MINDSET RANT 
    You'll find with most, it just comes from a position of not understanding. As you know, most 40+ year olds were taught "loyalty to company" (i.e. you "owe" the company for "taking care of your family." Complete hogwash as the company really isn't loyal, it's just cheaper to keep your relatives...
  20. Joe Cassandra

    Where's the Line between Hustling for Free Advertising and Spam?

    MARKETING 
    On Meetup, if you send too many messages in an hour, it stops you for 10 min or so from sending messages, but after that you can soldier on. I'm looking for ways online to do some direct marketing (not banner ads) and targeting people in meetup groups was one of the ideas. Usually, I just send...

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