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  1. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    Man, I spent years disappointed with where I was. Definitely more excited where I am now, but have work to do still. Getting down on yourself should be a 60 seconds thing, then get up and keep working. I haven't had a real, relaxing vacation since my honeymoon in 2013. I've been up since 2am...
  2. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    A Tale In Failure Last week, I sent over a quick write-up to kick off a project with a renowned client. [If you've never done client work, normally you get 1/2 upfront, 1/2 when project completes.] I had pitched him an idea which he liked. Then, he said he chatted with his marketing manager...
  3. Joe Cassandra

    How do you test an idea?

    IDEA 
    If you already have an idea that fulfills a need for 20,000, then you've already answered the question. You only test ideas if you aren't sure if there's a market for it. Perhaps I misunderstood you and you aren't sure if your idea fulfills a need, then that's another thing... WHAT TO DO...
  4. Joe Cassandra

    Pain of regrets and limiting beliefs

    MINDSET 
    In 10-15 years, you won't care. I grew up in a family of 11 kids in GA. I went to high school two hours away (with traffic ---left at 5:30a), played sports, so I wouldn't get home until 7-8p. Chatted on AIM with friends until 12a, repeat. After high school I spent a year in Ireland...
  5. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    Why you should start freelancing TODAY: Like many, I spent years reading book after book about various entrepreneurial topics, "This next one I crack open will bring me the hidden message..." It's okay if you've thought the same thing. I'd waste days reading about, "Here's what you do if...
  6. Joe Cassandra

    Fear and Action-Faking in Entrepreneurship-- a 19 year old's guide to askholing.

    NOTABLE! 
    This is a bad mindset people have and shows they don't fully understand what "Fastlane" is. I'm a freelance copywriter, I work for myself. Yes, not fastlane. But, guess what I am learning: - How to work for myself - How to overcome failure with no Plan B - How to sell - How to make money...
  7. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    The #1 way to immediately tell if you'll be a good copywriter or not I've gotten a bunch of PMs from readers asking copy questions, and it's great to help. One forum peep reached out wanting me to critique his short copy. It sounded like he's new to copy so he's doing the right thing reaching...
  8. Joe Cassandra

    To write a letter, or to hire a writer....

    MARKETING 
    If you have an opportunity to learn how to write copy...always do it. Learning how to communicate through the written word is a skill that'll be needed at least until we die... The best thing to do is write 2 letters. NOT two letters that are 'kinda' the same. Write two different angles. For...
  9. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    This is the exact mindset to have. Even many copywriters aren't good copywriters! Hell, I still have a zillion things to learn and some of my copy still falls on its face. If you can learn the skill and even just be a middle-of-the-road copy-smith, you're miles ahead of other developers. Just...
  10. Joe Cassandra

    Purely Unemployable

    INTRO 
    It sounds like you've been jumping around from venture to venture. I did the same thing for years (started my first progress thread here in 2014 as well). It wasn't until I ditched chasing shiny ideas and doing things I wasn't good at, and finding a need doing things I am good at that I was able...
  11. Joe Cassandra

    The Amazing Unknown Secret to Finally Unlocking Your Million Dollar Idea

    IDEA MINDSET 
    Great post @PureA Myself and most millennials get dazzled seeing these 19-year old, pimply kids gracing the cover of Forbes and think 'How lucky' Then, when you actually dig into the story, you realize for 3-5 years, they worked in the industry as an intern or for dad's company. Thus, they...
  12. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    GET 5-FIGURE PROJECTS LIKE CLOCKWORK: Since I started this thread, I've gotten a bunch of emails/DMs asking about various topics of freelancing. (Hate the term freelancing as it always is associated with 'broke' and 'living with mom and dad' --- not true)... I used to work as an accountant...
  13. Joe Cassandra

    How to get out of the profession you're in and become an entrepreneur

    HOT! MINDSET 
    I can't tell if you enjoy chiropractic work or not. Obviously, you want to focus on a need, but I've always been an advocate you at least enjoy the work a bit. If you've never run or business or done anything entrepreneurial, unfortunately, it will probably take you a few years before you're...
  14. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    GET TOP-OF-THE-INDUSTRY CTR RATES WITH ONE SMALL TWEAK: When I started writing copy, I had a nasty tendency. It's a common pitfall that absolutely craters your CTR rate for emails, google ads, FB ads, whatever... But it also doesn't make sense when you think about it... Don't make this...
  15. Joe Cassandra

    Fear and Action-Faking in Entrepreneurship-- a 19 year old's guide to askholing.

    NOTABLE! 
    You give proof of the action-faking right here. "Shit I know" but you don't put it into action. Instead you continue to read other things looking for the 'new angles' aka the shortcuts. How do I know? Because I did this for the longest time. You didn't make one sale...meaning you didn't...
  16. Joe Cassandra

    Fear and Action-Faking in Entrepreneurship-- a 19 year old's guide to askholing.

    NOTABLE! 
    You were able to change? .... 2 days ago... Dude, if you can't even wake up before 4PM, I'm surprised you can even put on pants. Think getting out of bed is hard...trying being self-employed...those nut shots will hurt more than the evening sunset peeking through your window... You spent the...
  17. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    Thanks for the kind words...I'm going to continue to update this thread with more helpful tips. Some peeps have DM'd me with specific questions that I felt would be best to just share here. I'll update more in the next few days with more help, My wife's been sick the past 3 days. We have a 2...
  18. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    There was a thread by @JackEdwards that was popular a few years back (not sure what happened to him...perhaps some forum drama), but he started a business from scratch in an industry. One of the ways he got new customers was simply being an alternative to the prospects. For so long, the...
  19. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    HOW TO KEEP CLIENTS EVEN WHEN YOU $%*# UP I was writing some Facebook ads for a client around $500 for a batch of 5. These are like word puzzles for me...quick...punchy...fun. I wrote a couple of their top ads in a short time, and they liked it. They decided to bump me up to a long sales...
  20. Joe Cassandra

    Fear and Action-Faking in Entrepreneurship-- a 19 year old's guide to askholing.

    NOTABLE! 
    You're only 19, which is fine because you have time. But, it sounds like you live a pretty cushy life. There's obviously no urgency anywhere. At 19, I didn't even know what 'starting a business' was. I wanted to be a CFO for some Fortune-500 company because I thought that's what 'success' was...
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