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I'm gonna be a dad.. Did I just lose the Fastlane?
INTROI quit my job with $70,000 in debt + a 6-figure mortgage BECAUSE I HAD A KID! To boot... My wife's original plan was to go back to work after the kid. After laying eyes on our little beaut, she looked up at me and begged to stay home with her. I had more debt than income, but we said yes. I...- Joe Cassandra
- Post #21
- Forum: Introductions
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6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:
NOTABLE! SIDE HUSTLEI tried Hunter.io awhile back and didn't see the benefit. Maybe I'll pick it up again. Like I mentioned, I tried hiring someone on Upwork to scrape the emails...dreadful. If copywriters, designers whoever can just *dull* themselves to reaching out to strangers, it makes life so much easier...- Joe Cassandra
- Post #50
- Forum: Side Hustles, Freelancing, Web Design
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Should I dumb down my content for people like @vigilante and @imgal?
HOT! MARKETINGYou're thinking about your content as "All or nothing." Offering a 3 page pdf instead of a one-hour video isn't "dumbing" down... It's giving someone a meal rather than the whole damn restaurant. "I only wanted the waffles...not the crepes, the french toast, the eggs..." Let them come back for...- Joe Cassandra
- Post #38
- Forum: Marketing Strategy
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6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:
NOTABLE! SIDE HUSTLEHOW TO GET ANY CLIENT YOU WANT: I see many folks on here posting about Upwork and such. I've tried it before and hired people from it. Look --- it's definitely a place for beginners to pick up some samples and build up a portfolio. But...if you ever want to make $100 - $500 per hour writing...- Joe Cassandra
- Post #48
- Forum: Side Hustles, Freelancing, Web Design
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6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:
NOTABLE! SIDE HUSTLEI Studied A Struggling Pizza Inn Chain’s Emails 4 Months: Avoid These Mistakes & Attract Recurring Customers (Screenshots) (Plus, proof just because someone's a VP of Marketing at a large company doesn't mean they know what they're doing) A few months, I was emailing back and forth with an...- Joe Cassandra
- Post #47
- Forum: Side Hustles, Freelancing, Web Design
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Only for people who have been around for at least 2 recessions ! (Recession is coming!!!)
HOT! MINDSETInterest rates are going to stay down for awhile because the stock market's inflated. Raising interest rates busts the stock market. Special interest groups (think dudes like Buffett) need the market to stay up because at the first sign of a dip... fickle average joe investors are going to...- Joe Cassandra
- Post #34
- Forum: Mindset and Self-Development
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6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:
NOTABLE! SIDE HUSTLEThanks guys...still got more to post. Will keep this thread running as more people get some value from it. For those who DO NOT want to be copywriters: ALL these posts are still relevant to any business you run. I'm not saying I'm some copy-guru. Far from it. I'm making mistakes everyday and...- Joe Cassandra
- Post #46
- Forum: Side Hustles, Freelancing, Web Design
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6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:
NOTABLE! SIDE HUSTLEThanks! Even if you're not a copywriter nor want to be one, these strategies and rules work no matter what position you're in. Especially if you're in a place where you're not happy or want to make more of an impact. One BIG IDEA in copy or any marketing activity could change an entire...- Joe Cassandra
- Post #43
- Forum: Side Hustles, Freelancing, Web Design
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Introvert or Extrovert? Identity Crisis!
HOT! MINDSETHAHA! This is me too. We just moved out of apartments into a new house. At the old apartments, I was a weirdo because I'd be working out at like 10am. All the retired folks would be in there chugging along on the treadmill pumping 5 pounders. [I kid as they were all in terrific shape for being...- Joe Cassandra
- Post #18
- Forum: Mindset and Self-Development
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What skill would you say is the most valuable in today's economy?
HOT!A bit biased in my answer considering I do this for a living.... :D Writing copy is as important as it's ever been. Let me explain. -->We are in the most text-dominate age ever. -->We are also in the most 'skeptical customer' age ever. Customers are dying for ways to trust you first before...- Joe Cassandra
- Post #24
- Forum: Books and Educating Yourself
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Introvert or Extrovert? Identity Crisis!
HOT! MINDSETThere's a wrong definition of introvert going on in here... Being introvert doesn't mean you're afraid to talk to people or you can't go out in public without feeling faint. It simply means you need more time to yourself to recharge and work than an extrovert. Extroverts get their energy from...- Joe Cassandra
- Post #13
- Forum: Mindset and Self-Development
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6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:
NOTABLE! SIDE HUSTLETHE SIMPLEST, FASTEST, EASIEST WAY TO DOUBLE RESPONSES TO YOUR ADS AND SALES MATERIALS: (It takes an amazingly easy 5 MINUTES to do) Most ads and sales pieces are drier than the Sahara. They all sound the same. "Best prices in town!" "Expect great work from us!" You've seen those worn-out...- Joe Cassandra
- Post #41
- Forum: Side Hustles, Freelancing, Web Design
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How do you deal with disbelievers?
MINDSET RANTWhen I worked in accounting (yuck, still tastes bad), my in-laws would always pepper me with questions about work and praise ("oh what a great job you have..") Last year, I quit and have worked for myself since...not one of them have asked even what I do... 18 months later... No one likes to...- Joe Cassandra
- Post #18
- Forum: Mindset and Self-Development
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Help me brainstorm a tag line for a house buying company
Most taglines are worthless jargons. Small businesses see "Just do it" by Nike and think that's what a small business should do. It's not. You're better off doing a 'benefit' statement. That will really stand out. In ATL, Mark Spain runs the real estate marketing game. His benefit statement...- Joe Cassandra
- Post #2
- Forum: Ideas, Concept Feedback
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Spicymemer45's Adventures in Capitalism (For life)
EXECUTIONRead and listen to Joe Polish Welcome To Your Best Source Of Free, Useful & Valueable Knowledge About Marketing He started off as a broke carpet cleaner before discovering the power of marketing. Now, he's a multi-millionaire (think his carpet biz runs on auto) and runs a $25k/year mastermind...- Joe Cassandra
- Post #7
- Forum: Process and Execution
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How many days a week do you work on business? How many days do you rest? Why?
HEALTHThe common old adages you hear are true. If you work for yourself and honestly enjoy what you're doing, you aren't looking at the clock. Your "work" isn't really work anymore. The only time I look at the clock is: "My wife expects me done with work in 3 hours...so what do I need to finish...- Joe Cassandra
- Post #11
- Forum: Health and Fitness
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Your Boss Doesn't Give A Shit About You
NOTABLE! PEOPLEIn my experience (working both in a job and for myself), if a client or boss EVER makes you some sort of big promise...watch out. Whether it's a boss saying: "Do this hard crap and you'll be rewarded come bonus time..." Or, when a client says: "Do all this work for really cheap...I promise...- Joe Cassandra
- Post #9
- Forum: Managing People, Relationships
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Motivating the World
EXECUTIONThis is a pretty uphill battle...just fyi. You're trying to sell a feature not a benefit doing this. You're trying to motivate people to care about motivation. Everyone knows you need to be motivated...but motivation is just the bridge to a destination. You go to church not to be 'holy' but...- Joe Cassandra
- Post #2
- Forum: Process and Execution
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I am a scared little Sh!%
MINDSET RANTWhen I was in high school, we needed to raise funds for our sports team to make a trip...we needed a big idea for what to sell... Cookies? Candy bars? The idea that won --- sell vidalia onions door to door. (WTF? Apparently moms dig on them...forget the milkman...door-to-door onion man ) All...- Joe Cassandra
- Post #18
- Forum: Mindset and Self-Development
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6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:
NOTABLE! SIDE HUSTLEI see a lot of posts on the Forum of new posters (many you never see again) talking about how they've worked a slowlane job and now they're 'taking control of their life' and becoming a "fastlane millionaire." Great to have goals, right? The problem is this.... You know all hustlin' and...- Joe Cassandra
- Post #40
- Forum: Side Hustles, Freelancing, Web Design
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