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  1. Joe Cassandra

    Eric from Erics Cheesecakes

    NOTABLE! 
    I asked him this and he didn't answer... I mean, you're not making cheesecake out of rat poison. I go to a Jack in the Box down the street and it smells like a porta-potty and they can sell me a crappy burger. But, Uncle Sam has red tape up in every direction for you to sell cheesecake. Naw...
  2. Joe Cassandra

    F Tinder tell me where you men hang out at.

    HOT! PEOPLE 
    I've bumped into old and new friends, and I hear more and more...everyone I talk to says 'we met online.' [NOTE: It's never through Tinder.] This isn't an obvious answer or tongue-in-cheek. It's seriously been the trend for what I hear now in the past 3-5 years. Guess the online dating...
  3. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    SHOULD I SHELL OUT MONEY I DON'T HAVE TO LEARN COPY? I got a question today where someone asked 'How much should I pay to learn copy?" They were looking at a copy product online and it was into the thousands. I get asked all the time by copy chiefs/marketing managers where did I learn copy...
  4. Joe Cassandra

    How I Make Over $100,000+ a Year from My Laptop (full blueprint)

    HOT! SIDE HUSTLE 
    I didn't think about this nor look closely at the dates. Now, I'm curious... @jkennedy I think the skepticism stems from the bad stigma info-marketers get especially in those 'affiliate mills.' plus you joined the Forum in 2011 but this is only your 15th post...the credibility is somewhat thin...
  5. Joe Cassandra

    Eric from Erics Cheesecakes

    NOTABLE! 
    You're baking one of creation's most delicious foods...we're not chastising...we just want more cheesecake in the world. On a serious note...I always cock my head when someone says "the government is stopping me from pursuing my goals." Especially when you live in America not North...
  6. Joe Cassandra

    How I Make Over $100,000+ a Year from My Laptop (full blueprint)

    HOT! SIDE HUSTLE 
    I've been stuttering with doing something like this. I'm a self-employed copywriter and keep peeping over if it's worth building up a list and such. I have a handful of clients, that's where my copy income comes from. A great resource for building a list I've found who KILLS at content is Bryan...
  7. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    SEE JAW-DROPPING EMAIL OPEN RATES WITH THESE 2 EMAIL SUBJECT LINES: In good ol' copy school (note: this doesn't exist), you're hammered over the head: BENEFITS NOT FEATURES! So...whenever you approach an email subject line, you're supposed to approach it with the same mindset --- write a...
  8. Joe Cassandra

    Breaking into Consulting with a Notable First Client

    EXECUTION 
    I'd actually disagree with going after 'notable' companies with poor sites...the reason being it's not obviously a concern for them. I'm a copywriter. I wasted TONS, TONS, TONS of hours doing a similar process as you did...finding ragged sites with poor copy...I'd screenshot various points and...
  9. Joe Cassandra

    Eric from Erics Cheesecakes

    NOTABLE! 
    Can you get around the DPA regulations? "Hey Restaurant Joe, I'll contract to make 100 cheesecakes / month in your kitchen for $X --- you pay for the ingredients" That way you aren't making them at home...essentially, you're a contract baker, not a hired 'food and dairy handler' which I'm...
  10. Joe Cassandra

    People who complain that entrepreneurship is lonely....

    MINDSET 
    I agree. In college, my roommates hated me because I'd leave at 7:30a, and not get back in until 12-2am simply because I would be talking to so many different people all day. It wasn't uncommon for me to be walking to class, bump into someone, and skip class to chat. Now, I sit in an upstairs...
  11. Joe Cassandra

    How to Overcome Instant Gratification?

    MINDSET 
    Yes, it's easier to sit on the sofa than go out running. Are you expecting no pain in your life? Sorry dude. Who lied to you?
  12. Joe Cassandra

    The End of all Sidewalk/Slowlane Bashing

    SLOWLANE 
    Man this is so true :) Everyone thinks they're the smartest person in the world... Agree to this. But, here's the thing... I used to waste time (especially after the election) reading the FB comments after any 'Trump' news article came out. As you can imagine, arguments between random...
  13. Joe Cassandra

    The End of all Sidewalk/Slowlane Bashing

    SLOWLANE 
    Yep, you're right @AndyBlack. That wasn't the sentiment. I meant "different" not better. *EDITED*. As I posted later in the OP, I don't think I'm better at all...in fact, I learn from many Sidewalkers and Slowlaners in my life. ---------- Here's my beef: There's a new type of action-faking...
  14. Joe Cassandra

    The End of all Sidewalk/Slowlane Bashing

    SLOWLANE 
    I see a ton of posts on this Forum from people pointing and laughing at Slowlaners and Sidewalkers because they haven't "Seen the light." I used to do this too... When I lived in Charlotte, NC, I'd ride the train to my mind-numbing financial analyst job in the Hearst Tower. I'd be reading 4...
  15. Joe Cassandra

    Fastlane Parenting (Tips, Tactics...)

    GOLD! PEOPLE 
    When we found out our first child was coming..I was stuck in a crummy accounting job everyone thought I was "lucky" to have. At that point (May 2014), I had made $0 in revenue, failed businesses and action fakes... But, damn it, that kid jumping in my wife's tummy made me hyper-focused. Before...
  16. Joe Cassandra

    Buzzwords That Prey On Emotions! Click Here!

    MARKETING 
    I only have 100 copies of this PDF to give away!!
  17. Joe Cassandra

    Finding motivation when you have a 9-5

    NOTABLE! 
    4 years I spent pissing my wife off because I'd be up until 1,2,3 in the morning working on some crazy business idea. None of the went anyhere, but I learned how to run on less sleep. But, here's what kept me going while chained to a cubicle: And, it sounds like you don't have this around...
  18. Joe Cassandra

    Hard to Make Decision To Dropout..

    HOT! MINDSET 
    You're deathly afraid of what people think of you...thus, my calculations say: 1. You've probably never done sales [as you need 0 shits about what people think]...ergo 2. You've never started a business The honest truth: Someone with your current mindset, lack of sales skills, and lack of...
  19. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    Thanks for this Los. Here's the kicker... When you narrow down to one niche. I mean really hone down... You'll find there won't be 5,000 companies to reach out to. There will only be 500-1,000. Sure, this limits your scope, but let me explain: In your first 10 years of writing (I believe)...
  20. Joe Cassandra

    What steps do you wish you had taken sooner?

    HOT! 
    I wish I cut more classes in college and spent that time on building something. - I don't use anything I 'learned' in college - I would've been self-employed by 24 rather than 28 [Yes, 4 years is alot of wasted time..life is short]
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