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  1. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    Thanks a bunch. Hard at work at it! Thanks for the motivation. Yeah, bouncing around from Wistia to Vimeo. Looking at Camtasia now for recording, but there's a ton of free options out there. I'd rather dump $200 into ads than into software, so looking at those now. ------------------------ Up...
  2. Joe Cassandra

    Help me Break the SCRIPT

    HOT! MINDSET 
    Well, I'm in the service based business too (writing copy). We have a kid, and another on the way. Currently, outside of my copy business, I'm building a course to automate some of my income: (Thread here Progress Thread - Building a Second Income Before the Second Kid) There's no 'quit job'...
  3. Joe Cassandra

    Help me Break the SCRIPT

    HOT! MINDSET 
    I get the 'fear of the unknown' my friend. I quit my job with 3 months of living expenses, a stay-at-home wife, 11-month old, $168,000 mortgage, $10,000 credit card debt, $28,000 van debt, $11,000 car #2 debt, $7,000 medical debt, $22,000 in student loans... Scary crap. Here's the viewpoint I...
  4. Joe Cassandra

    What was the most difficult thing you've had to learn or do for your business?

    NOT thinking about my business 24/7. My daughter knows around 5:00pm I'll come down for dinner and play. Yet, sometimes...many times...I'm still thinking about - That client who emailed saying my copy sucked - Or that prospect who won't email me back to get that 5-figure contract signed - Or...
  5. Joe Cassandra

    Getting Rid of Cold Calling Anxiety Using Brute Force

    GOLD! 
    Killer work on the cold call front!!! On the cold email front...funnily enough...it's one of those "do things that don't scale things." I've sent thousands of cold emails. I've NEVER EVER gotten a client from some bulk email sender. Every email is now 1-to-1. A few sentences personalized, the...
  6. Joe Cassandra

    Help with money system

    INVESTING 
    Many people forget about Closed-End Funds (CEFs). You buy stocks/bonds at a discount and many pay out monthly distributions. They aren't super sexy because you'll rarely see a 50% capital gain on any of them. But, many pay out 7-15% yields each year. Of course, you gotta find the right one...
  7. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    Exactly a week ago I started this thread. Wow! I'm up to almost a dozen responses to my private survey (Click here to take it). Many great responses from Forum members ... some fairly detailed and personal. They helped a bunch. ------------------- I have a white board in my home office where...
  8. Joe Cassandra

    Finally found a mountain to start my fastlane journey, Stocks

    EXECUTION 
    The only 'very few' people I know still "day trading" only do so in options. Day trading stocks is too hard now with how much computers have advanced and trade at milliseconds. Start with weekly options. The trading volume is at its highest ever meaning there's most likely a higher volume of...
  9. Joe Cassandra

    Too many ideas while in the slowlane...

    IDEA MINDSET SLOWLANE 
    Here's the harsh truth... Having ideas doesn't make you an entrepreneur. Everyone and their mama has a passion, skill or idea that --- if money wasn't a factor --- they would ultimately pursue. I spent 4 years jumping around from one "big idea" to the next. Many are RIP on this forum I only...
  10. Joe Cassandra

    Prerequisites to quitting a job?

    MINDSET 
    Dude, you're in WAYY better shape than I was when i quit. We had a 11-month old, my wife staying at home (no income), no family paying any of our bills (sometimes people don't share that about their 'quitting' story)... PLUS... We had a $168,000 mortgage, $10,000 credit card debt, $28,000...
  11. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    This weekend, I've been up outlining what I expect the course to look like. For those new to the thread, I quit my job in 2016 after only a few months starting my copy business. I've made over 6-figures since then and have written promotions for my clients that have brought in 6-figures in...
  12. Joe Cassandra

    6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

    NOTABLE! SIDE HUSTLE 
    YOU MAKE MORE WITH LESS IN THE COPY INDUSTRY: I got a recent PM asking about a specific niche for writing copy in. For myself, I write in the 'financial' niche. Meaning, I've written for advisors, consulted banks, financial publications, etc. It's enjoyable for me. When it comes to making...
  13. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    Yep, I'm gonna answer your question (from the PM) tonight or tomorrow in a post on my main thread. It's a fairly common question so thanks for bringing it to the light so I can answer it. Thanks for filling out the survey. It really helps because I know what content to put into the main thread...
  14. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    SELF-EMPLOYED ---> NEEDS MORE AUTOMATED SALES: I was talking with a client last week...he had just gotten back from a 2-week vacation in Maine (beautiful state!). He was a bit flustered. Right now, 90% of his revenue each month comes from doing LIVE webinars. These webinars work great...but...
  15. Joe Cassandra

    My Attempt To Make $100,000 Using My Laptop (A Case Study)

    EXECUTION 
    #RealTalk My man, If this is how you feel, why waste your time? Starting a business is tough enough without going into with a 'mehrrr...this probably won't work' mindset. The first time your business opens should be mega-exciting...because you'll hit the 'trough of sadness' as all...
  16. Joe Cassandra

    I have a problem with MJ DeMarco (Follow your passion gets a beatdown)

    GOLD! HOT! 
    Your passion in business comes from meeting a need. I enjoy writing sales copy...but, the real joy comes from my clients telling me I did a bang up job. Subtract out the bad folk, I believe you eventually find happiness when you help others. Doesn't mean you have to start a non-profit. But...
  17. Joe Cassandra

    Breaking into Consulting with a Notable First Client

    EXECUTION 
    I usually send: - 1 opening email - 3 followups If they don't answer, I stop. BUT: If they show interest: - I'll send 2-3 follow-ups after they respond [after initial reach-outs] - Put together some ideas for them [outline them...DO NOT DO THEM] - If they never answer again, stop Make sure...
  18. Joe Cassandra

    Forum Members and Their Books!?

    PUBLISHING 
    Just co-authored (ghost-wrote the whole thing) the marketing piece of a book released 3 days ago. Topic isn't as sexy as some of the above, but still a badge of honor. Many of the early-readers of the PDF reached out to me cold just to say they loved it (some as far as Eastern Europe and...
  19. Joe Cassandra

    Is google plus dead ?

    MARKETING 
    I remember when it first came out in 2011 or so. I had just graduated from college and started getting into Gary V. Vaynerchuck popped because he was on Twitter in 2006 before most people and built up a following. I had naive visions in my head of getting rich and famous like Gary V by being a...
  20. Joe Cassandra

    The End of all Sidewalk/Slowlane Bashing

    SLOWLANE 
    Maybe it's just me...I find 'negative motivation' to be more harmful than helpful. Perhaps it's how some are brought up. If you grew up poor, you use that rough experience to motivate you forward. My wife worries enough for both of us, so I focus on where I want to go rather than where I DON'T...

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