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  1. Joe Cassandra

    Could this be the death-knell for copywriters?

    SIDE HUSTLE 
    At some point, AI will replace everything. But, it's probably not going to happen for awhile. Writing in general is already being slowly done. This Japanese Novel Authored By A Computer Is Scarily Well-Written Copy is a bit trickier due to the psychology. The wants/needs of the population...
  2. Joe Cassandra

    How to lose a long term client in a matter of moments...

    EXECUTION 
    I love burgers wayyy more than chicken... Seriously, my last meal would be an endless chain of Big Macs. But, we go to Chick-Fil-A 4-5x per month compared to 1x at Mickey D's simply because those teens they hire at CFA are the freakin' nicest kids you'll ever meet. I'd adopt every kid who...
  3. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    IS THIS CRAZY? So, I saw an ad the other day for a guy I've followed in the IM space awhile. He specializes in list-building. His pitch was to help you get 10,000 subscribers in the next 60-90 days. As I plan to re-launch this course in January, I felt serendipity in play...I see the dollar...
  4. Joe Cassandra

    Passive Income Robot - Death of Gurus

    GOLD! 
    The 10% was from cold traffic. As in FB AD --> FREE OPTIN --> SEND TO $7 UPSELL --> 10% CONVERSION The course was $997...so it's not really comparing apples to oranges. In my experience working with clients, your tripwire offer should hit around 6-8%. Your full-blown offer will be less than that.
  5. Joe Cassandra

    Passive Income Robot - Death of Gurus

    GOLD! 
    I think this is the norm for anyone who gives away info. You know that 95% of people will only consume your free stuff and never pay a dime. I've read Ramit Sethi's stuff for 6 years and have never paid him for anything (well, I did buy his $7 book, but that's it). I converted about 10% of my...
  6. Joe Cassandra

    Passive Income Robot - Death of Gurus

    GOLD! 
    With my course to get writing clients + my free material, the feedback I get is they appreciate how "real" I am. I talk about all my failures. Heck, failures I'm experiencing right now. How I struggle balancing my family life at times. Or, sometimes as a writer, since it's very "manual" work...
  7. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    Yeah, I did a survey of my list, got about 100 responses. Most answers were "cost." Part of it being they don't feel comfortable enough with me yet. The other being maybe they don't see it valuable enough to spend money that makes them uncomfortable. Weighing some different options including...
  8. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    LAUNCH UPDATE ---> BIG FAILURE: Just packed up launching my course last night. The course was $997 for lifetime access with a 5-day window it opened. By the end of it, I didn't even get within a mile of my 50 sales goal. I had mega-high hopes with all the emails I was getting, and the interest...
  9. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    CRUNCH TIME ---> LAUNCH OF THE COURSE THIS WEEK Alright, today marks the first day of the launch of the course... What does that mean? Well, the plan is to lead into the course sales page with a 3-part video series packed with value. I mean, these are 2-3 hours of content given away for...
  10. Joe Cassandra

    Freelancing: I act like an employee, my client acts like an employer

    SIDE HUSTLE 
    You're mixing up so many different words and putting them in a pot. An entrepreneur is anyone who takes great financial risk to succeed in a business venture. I quit my job with over $221k in debt and a stay at home wife and toddler. I'm not an entrepreneur according to you. But, the guy...
  11. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    Thanks! I use Qwaya to hit more ad sets in a faster timeframe. Because each ad set takes 3-4 ads, multiplied by 25 ad sets and you got a lot of grudge work. Qwaya offers a 14-day free trial. So, I just jumped in there when i was about to start, rip off the ads, and see how the first launch...
  12. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    Yeah, I don't know. I'm a copywriter, so everything in a sales presentations usually isn't the whole story (admittedly...). I'm betting he spent $2M over his "years" of testing FB ads [from Ramit: "We spent years testing and optimizing our Facebook ads."] But, if most of the time they were...
  13. Joe Cassandra

    Learn how to make a full-time income with affiliate marketing using SEO

    MARKETING 
    This is the question everyone asks. i used to ask it too until I kept getting the same questions again and again : "How did you quit your job and write full-time. Most freelancers are broke!" At some point, it only makes sense to start selling your knowledge rather than just your skill. I'm...
  14. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    Update time! So, for now I've been ramping up FB ads and it's been going great to bring leads into the funnel. For now, I've put my "content strategy' on the backburner right now (the opp. mentioned on Sep 12th) I've put it aside for now because I'm looking to launch this course next week, so...
  15. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    This is interesting. I felt Stripe was secure enough but I see what you mean. I'm going to add a PayPal link tonight and test the conversions. Thanks for bringing that up! ------ You're awesome for buying the book. If you want to leave a review here or send me a PM, I'd be in your debt :)
  16. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    Okay, update time...! Been running FB ads for 4 days. That's pretty much been the extent of what I've worked on. I didn't set up the pixel correctly, so I can't provide a screenshot (fixed it so can provide it next time). I spent around $1,000 in ads. Subscriber count at 269. For the $7...
  17. Joe Cassandra

    Fresh Start, No More @$#%# Action-Faking!

    EXECUTION 
    Get it dawg! Webinars are hot right now...so there will be plenty of people (even businesses) who need mega-help with webinars. I know in the future, I'll be wanting to try some webinars. Keep it up! [It's funny, because my goal is to become a screenwriter in the end...and you're moving away...
  18. Joe Cassandra

    Using LinkedIn to get Clients

    HOT! MARKETING 
    It's funny I got notified about this thread again. Last night I got a buzz on my phone with this message: We're going to continue this convo in the coming week. Solid lead! In the past month I had 2 others send a very similar message... Get that profile shaped up! I do all my prospecting...
  19. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    Up to 6 at the moment :D... Just to be clear to all readers...this book is $7 and is simply an upsell after someone requests the free report. This IS NOT the course I'm creating, fyi. The course won't be launched until I reach a certain amount of subscribers. Thanks a bunch! Definitely...
  20. Joe Cassandra

    Building a Second Income Before the Second Kid

    EXECUTION 
    You're helping fill a dream I've always had of passive income. I write copy and do well...but it's not fastlane. You gave me the first taste of the fastlane, so you've made my week. Thanks :)

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