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  1. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Congrats on launching your agency and getting your first few clients - that's a big deal! Most people never get that far. Long story short: My wife & I set a goal back in 2011, one year into the business, that a year later we'd be living "somewhere tropical". We moved to Cozumel, Mexico in...
  2. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Thanks man! And you nailed it here:
  3. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    I've said this before but cold email marketing is, in my opinion, NOT the most effective form of getting new clients. Why? Because everybody does it. Why? Because it's easy to download a list and spam 200 business owners a day. The barrier to entry is very low. If you want to do it however...
  4. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Wahoooo!!! Congrats on your first client! It's so vital - now you've got proof that you can sell this. Do a great job for them and then get busy getting more clients!
  5. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    You work with one client per specific niche per city but not industry. Example: you work with an exterminator in Seattle. They then recommend their garage door repair friend to you. Who then refers their windows friend to you who then refers their roofing friend and so on. Same overall...
  6. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    As long as there are businesses and as long as the internet exists, there will be businesses needed help online.
  7. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    For those of you who like a book to read, I've attached the original PDF that has all of the checklists that I previously loaded up. It just goes a little beyond what's above. As always, if you have any questions, let me know. Always happy to help people get started.
  8. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    I understand your concern. I also have a wife and 3 kids. Reaching $5K in 90 days is all up to your mindset. I made $2450 in my first month and I had no clue what I was doing. Certainly not a step by step course. I made more money progressively every month after that. You could make $5K in...
  9. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    I will never take on two clients in the same city if they're in the exact same business and in direction competition with one another. Reach out to similar businesses in other areas. Then you can show them... "Hey, look at the results we're getting for your colleague here in X city... wanna get...
  10. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    In a nutshell, sell what the client needs/wants. Then make 3 packages based on that and price them accordingly (with the intent to sell the silver or gold package).
  11. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Generic. What kind of small business? What industry? What's the annual revenue? Get specific.
  12. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Sure. If you don't mind the time and expense. If you keep the focus on the client, and make them show you what kind of websites they like, then you don't really have to do that. I never did.
  13. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    I appreciate that you've tried and tried. I get it. Regardless of any of the actual cold calling strategies or whatever, you need to first change your mindset. If you're defeated, then you're not going to get any good results no matter how hard you try or whoever's sales technique you use. You...
  14. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    If you're going to reach out to businesses in your own country, they must: 1. see the need 2. have the budget These might as well be commandments (like MJ's 5 commandments). If you don't speak English well, get people in place who do - at least your sales people. There's always a way.
  15. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    This applies to businesses all over the world. As long as there are businesses and the internet, it applies. You need to have enough knowledge to lead a team to do the work. One week on YouTube is about all you need. Seriously.
  16. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Exactly! That's the whole point of this! I've outlined everything I do. There's no "secret sauce" or "proprietary strategies" here. All. You. Have. To. Do. Is. Freaking. DO. The. Work!!!! Because of that, it DOES break MJ's barrier to entry BUT, the lack of work that people put in IS the...
  17. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Not super unique. Lots of other agencies like mine outsource some or all of the work. I have a mix of my own staff with some stuff outsourced.
  18. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    In 2010, every business owner thought they desperately needed social media. So I wanted the word "social" to be part of it. "rocketship" was just to make it fun and brandable. That's seriously the extent of my thinking.
  19. Sean Marshall

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    Connecting with real business owners. There's no way around that. Some are great face to face (it's what I did to get the ball rolling). Others are great at cold calling or cold email. Others use LinkedIn. And others use FB ads or SEO or other strategies. The end is always the same -...
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