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  1. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    I get what you mean. I've just been speaking to my web dev about this and the reason he was asking for a picture without me in it was so I can look like a bigger company, but I'm not sure if it's more beneficial at this point to look like I'm bigger than I am, or to lean into the advantage I...
  2. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    Yes, i definitely need to get a new photo done. The designer said it'd be better to get one of just the van as the main "hero image". There are currently two different numbers as I started the business with my personal mobile number and now I've got a dedicated work phone two so it is a bit...
  3. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    Thanks for taking the time to write this, just checked out the video too and it's exactly how my brain works, I always struggled with doing homework in school as I'd just put it off indefinitely up to the point where I just stopped trying altogether. It seems that habit has carried from homework...
  4. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    Quick update today. Just finished my first solo roof clean for the business yesterday and I'm amazed by the results. I'm aware I haven't really shared much of what I actually do for my customers so I'll attach a couple pictures of this most recent project: Super happy with how this has...
  5. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    Thanks for the response. I'm starting up with my sign cleaning stuff I did last year again and posting a lot more regularly on social media. I'm just getting FB ads up and running at the moment so I'll start investing a lot of money into that. As I'm getting more into the roof cleans the cost...
  6. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    It was my business’s 1st birthday this week, here's a very very overdue update. (Note: This post is a mess but I just need to post) Being completely transparent at the end of last year I had a pretty messy break up which left me miserable for a good while and I lost all motivation for the...
  7. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    Week 7 Last week’s goals: Update phone number on website Get quotes for fixing van windscreen / brake pads Add roof cleaning section to website Pick up Hi-vis uniform Quote all outstanding jobs Start sign cleaning Tik-Tok Being 100% honest, I've had a terrible week. Lots of stuff going on in...
  8. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    Week 6 Last week’s goals: Update phone number on website Get quotes for fixing van windscreen / brake pads Create PDF document for roof cleaning (to explain the process to customers) Add roof cleaning section to website Create spreadsheet tracking revenue / customers for the past few weeks...
  9. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    Week 5 Last week’s goals: Find what the issue is with Google ads Clean Signs!!!!! Update phone number on website Organise van Get quotes for fixing van windscreen / brake pads etc Actually look at these goals throughout the week Complete all outstanding quotes Good week this week. Had my...
  10. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    Week 4 Last week’s goals: Sort through un-used subscriptions Clean more signs Update phone number everywhere Deposit cash / cheques Fix broken van windscreen (pole slipped and smashed my windscreen so that’ll cost me £400) Set up new computer This week has been a bit slower for the gutter...
  11. EthanH

    First Fastlane Anniversary: My Biggest Lessons

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    Absolutely awesome post! Super cool to see how consistent you've been and now you're beginning to reap the rewards.
  12. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    Week 3 Last week’s goals: Create new Flyers with up to date pricing Start new gym membership Cancel all unused subscriptions Set up call answering service Book in roof cleaning jobs Find a place in my community to clean for social media Implement inspection cam into day to day jobs Change...
  13. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    Week 2 Last week's goals: Deposit all cash (I'm often paid in cash and it doesn't always make it to the business account(I know I'm a moron)) Create new Flyers with up to date pricing Complete all outstanding quotes Clean 5 signs Post about sign cleaning Create FB post to catch all visitors...
  14. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    I completely agree with you about taking breaks. My best weeks are always followed by my worst weeks because I think "This is all going so well, I deserve a rest from all the marketing work I've been doing" and then boom. Absolutely no work for the next week. It all comes down to consistency, I...
  15. EthanH

    Don't Ask, Give

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    I'm the guy Andy was talking about. My version of this was by cleaning road signs and sharing the results in community groups. I'm sure that many people don't care but the thing is, many people do. People see that I'm providing value first and not asking for anything in return. If you give...
  16. EthanH

    Don't Ask, Give

    NOTABLE! HOT! MINDSET 
    That'd be me
  17. EthanH

    Don't Ask, Give

    NOTABLE! HOT! MINDSET 
    Completely agree Andy! The most successful marketing strategy I've ever implemented was getting out into my local community and cleaning filthy road signs for free. No need to ask for permission, I just shared the results with the local community groups and I found that the more that I gave, the...
  18. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    First update in what seems like forever: Hi everyone, I am alive believe it or not. Over the past 6 weeks or so I've been super inconsistent with my business. I've neglected to update this thread as I believed I couldn't top the progress I had made. Whilst I'm still making progress, the main...
  19. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    Thanks so much MJ, this entire journey started with me reading your books so it means a lot hearing this from you. I still have a massive way to go but I'm confident in my abilities to get there, it's now just a matter of time.
  20. EthanH

    Starting and Scaling an Exterior Cleaning Business at 21

    GOLD! HOT! EXECUTION 
    Lots has happened this past week... It's been pretty crazy this past week. I'm now at 2.2K likes, all from within my local community. I'm top out of 13,000 people in my town's Facebook group. I've received lots of interesting messages from people: asking me to speak at meetings, join...
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