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  1. Justin Gesso

    Book Advice On Marketing

    MARKETING 
    On top of what has already been mentioned, read Scientific Advertising. It's old, but very relevant today. Marketing is as much about collecting and analyzing data as it is anything else. You have a big task ahead of you. Marketing covers copywriting, creative, user experience, and much...
  2. Justin Gesso

    How to practice sales?

    HOT! MARKETING 
    I can relate. I thought Sales was a sleazy industry...I wanted nothing to do with it. It turns out that as soon as you go Fastlane, your ideas mean nothing without sales and marketing! In fact, those are two of the most valuable skills you can develop. Every company needs people who can turn...
  3. Justin Gesso

    When do I need a lawyer?

    EXECUTION 
    @Jon L, while attorneys can be a pain, you should get one. Having a legal partner who understands your business is immensely valuable. Ask for a referral or go interview a bunch. Find someone who understands your business model and seems like a good personal fit. In software, you need to be...
  4. Justin Gesso

    150k to invest. What would you do?

    EXECUTION 
    @Growth & Learn , how are you otherwise invested today? If you don't have a business to invest in, consider real estate. Are you currently invested in real estate? $150K could get you a portfolio of single family rentals. It could alternatively get you into a syndication on a very large...
  5. Justin Gesso

    Trapped by my own selfishness. What would you do?

    WEB/DIGITAL 
    My first comments match Square1Hype... 1. Your sell page has a nice layout, but is riddled with grammatical errors. It needs to be edited. For people making it to your site, this will almost certainly be a stopper. 2. Monthly price model should be much more attractive to you and clients...
  6. Justin Gesso

    Book recommendation to improve copywriting skills?

    MARKETING 
    Boy, reading through "Scientific Advertising" sure makes me appreciate being in a world where we can use Google Analytics to run copy experiments. Hearing the author describe doing the same activities in mail-order only days is pretty brutal!
  7. Justin Gesso

    Deep Work: Rules for Focused Success in a Distracted World

    Excellent. Just purchased. I'll thank you later.
  8. Justin Gesso

    I've Read The Millionaire Fastlane!

    GOLD! HOT! 
    Read it. It put some awesome vocabulary and structure on concepts I've been part of over the last few years. Great work, and I've recommended it to everyone in my circle who wants more from life.
  9. Justin Gesso

    Book recommendation to improve copywriting skills?

    MARKETING 
    Awesome...great stuff, thanks!
  10. Justin Gesso

    Book recommendation to improve copywriting skills?

    MARKETING 
    Makes sense. Thanks.
  11. Justin Gesso

    Book recommendation to improve copywriting skills?

    MARKETING 
    Awesome stuff. Thank you both. I just purchased a couple off of your list, Chris. And yes, I write plenty of copy...just looking for continuous improvement. ;)
  12. Justin Gesso

    The Keys to Success

    MINDSET 
    And while not perfect, "The 4-Hour Workweek" is a good go-to book for ideas and inspiration when it comes to how to use your time effectively.
  13. Justin Gesso

    The Keys to Success

    MINDSET 
    I think this is a great question. When I left the W2 world and started surrounding myself with people making big money, the difference between how these two groups spent time was massive. Frankly, I was shocked at how "hyper-productive" these people were. A lot to post, but here are a couple...
  14. Justin Gesso

    Book recommendation to improve copywriting skills?

    MARKETING 
    Hi everyone, I'm ready for my next book and am interested in improving my copywriting skills. I've gone through quite a few of the posts here and pulled out some ideas, but I'd be curious if there are any up-to-date recommendations you all have. I've also browsed through Audible/Amazon, but...
  15. Justin Gesso

    Should my first business deal be with family?

    WEB/DIGITAL 
    I don't necessarily think dealing with family is a bad idea. If you are honest and transparent about your work, and you believe your father-in-law would be too, that's okay. Many people operate in an environment where friends and family are a key part of the equation. I work with friends and...
  16. Justin Gesso

    Is there something I can do to increase my views? Or is it just that my idea doesn't solve any need?

    IDEA MARKETING 
    I would certainly recommend capturing emails. Think of it as a service you can offer your audience. It's another way for your audience to stay connected with you. You offer email, social media, and YT subscription. What legit service out there doesn't use email as a channel? Relying on your...
  17. Justin Gesso

    What Bookkeeping Software Do You Use?

    WEB/DIGITAL 
    I have several lines of business and use several products. 1. Quickbooks is sort of the standard, just like Photoshop. Tax people, banks, and many other institutions are familiar with it, sync with it, and can easy interact with you and provide guidance. However, it is complicated. It generally...
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