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  1. Esquire

    Fastlane Forum Member Wins National Gameshow

    OFF-TOPIC 
    Just walked downstairs. My wife was watching "Game of Talents" on Fox. Looked up at the screen and saw one of our fellow Fastlane Forum members on a live TV gameshow. I was like OMG ... how cool. Then she won $150,000.00! How awesome is that ??? Way to go Arabia Essence! So happy...
  2. Esquire

    Mastering Google Ads from a Pro (Andy's Brain Dump)

    GOLD! SPEEDWAY 
    G Damn it. That totally sucks! Well ... thanks for sharing. Guess you and I will be talking again soon. Back to the drawing board ...
  3. Esquire

    Andy Black's New Courses are AWESOME

    BUMP! I just hired Andy for a paid one-on-one after signing up for his Online courses. My head is spinning. BEST $100 I've spent in ages. I'm actively revamping my AdWords campaigns "Andy Black" style and, candidly, I'm just giddy with excitement. My CTR is going to go through the roof...
  4. Esquire

    Mastering Google Ads from a Pro (Andy's Brain Dump)

    GOLD! SPEEDWAY 
    Hey there Andy ... I know this is an AdWords thread ... but insofar as AdWords and YouTube share the same platform ... curious if you have any nuggets of wisdom to share concerning YouTube bumper ads ...?
  5. Esquire

    Mastering Google Ads from a Pro (Andy's Brain Dump)

    GOLD! SPEEDWAY 
    Fantastic thread, Andy. Took away some great ideas. Putting them to immediate use. Curious what your thoughts are on using the names of your direct competitors as exact match keywords. Haven't done it (yet) but I'll admit I'm tempted. For example, suppose I am expanding my services into a...
  6. Esquire

    The biggest landing page mistake

    NOTABLE! HOT! MARKETING 
    Outstanding Thread, Andy. Enjoyed your posts. Took away some great ideas ... and I'm putting them to work. Two questions ... if you don't mind: The first was ... what are your thoughts on adding the names of your direct competitors as exact match keywords? I haven't done that (yet) but I'm...
  7. Esquire

    Getting Sued For $70,000 (With Zero Assets or Funds)

    HOT! 
    I used to be a bankruptcy attorney back in the day ... here are my thoughts: Getting a judgment is easy. Collecting on the other hand ... now that's the bitch. There is nothing more futile and counterproductive than suing a broke defendant. Not only are you out the cost of whatever you lost...
  8. Esquire

    RECESSION-PROOF Business Models?

    HOT! 
    After the storm clears, I think "who" you are marketing to is going to be far more important than "what" you are marketing. The upper 20 percent will still control 80 percent of the wealth. That is the audience who can and will continue to spend the most. The bottom 80 percent, on the other...
  9. Esquire

    AI solution for businesses - can someone critique my value proposition and landing page?

    Yep. Trademark Infringement and Trademark Dillution. He would lose and would have to pay their legal fees. Time to pick another name.
  10. Esquire

    AI solution for businesses - can someone critique my value proposition and landing page?

    First thought when I viewed the landing page .... what is this ...? The headline, site name and intro paragraph made no sense to someone not familiar with your product. Second thought ... not very engaging. No compelling call to action. Very basic. I would not have stayed on the site for...
  11. Esquire

    Running on empty & dealing with burnout

    MINDSET 
    This is something I've been trying to overcome for years. Can't say I know the solution. If I did ... I wouldn't have the problem. The best I can come up with is ... One ... don't skimp on sleep. The effects of mental exhaustion seems ten times worse when paired with a sleep deficit. When...
  12. Esquire

    Fake It Until You Make It - Where Is The Integrity Line?

    NOTABLE! MINDSET 
    As a solo practice lawyer who opened a law practice right out of law school ... I can say, without reservation, I could not have gotten to where I am today ... but for "fake it till you make it ." Sometimes ... that's what you have to do. The way I looked at it ... "fake it till you make it"...
  13. Esquire

    If you could only pass on one life lesson to everyone on this forum, what would it be?

    NOTABLE! MINDSET 
    I can guarantee you ... Warren Buffett could EASILY rope in more hot women than I could ever hope to do in a lifetime. You think Melania thought Donald Trump was hot? Or the playboy bunnies thought Hugh was a stud? Nope. Money changes everything. I'm not saying all those other qualities...
  14. Esquire

    Let’s be real: If you're over 35, you don't have a chance.

    HOT! SPEEDWAY 
    I am 47 years old and a very successful lawyer. But if I were 27 ... I'd be struggling to survive. There would be nothing I possibly could do to persuade affluent clients to place their trust in a 27 year old version of me ... in lieu of someone similarly situated with 20 or 30 years...
  15. Esquire

    Dressing For Success... Stop looking like a fool.

    HOT! PEOPLE 
    My formula is simple. Go to places where the affluent congregate, observe what they are wearing, look for patterns ... then emulate it. If you see me in court I am almost always wearing the same combination. Blue Brooks Brothers blazer. White French cuff shirt. Red tie. Tan slacks...
  16. Esquire

    If you could only pass on one life lesson to everyone on this forum, what would it be?

    NOTABLE! MINDSET 
    The life lesson I would have passed on to myself at 18: Women are principally attracted to money, fame and power. But above all else - women are attracted to money. They are biologically hard wired to seek out protectors and providers. The characteristics men tend to focus on - physical...
  17. Esquire

    Hypothetical legal question

    No. Perfectly legal. Happens all the time.
  18. Esquire

    5 Step Guide To Hiring a Rockstar VA To Handle Your Business

    NOTABLE! PEOPLE 
    Hired a VA in the Philippines after reading this thread. It's been about two months now since. Some days I put her to work doing mundane tasks. Other days I don't have anything for her to do. But at $8 per hour, four hours a day, when it happens, that's just fine by me. I'm taking it slow...
  19. Esquire

    Why I despise Pickup Artistry, and how to have a fulfilling sex life.

    HOT! PEOPLE 
    Men will spend a small fortune trying to have sex with women. I'm not going to fault anyone for captilazing on that ambition. I have nothing but respect for anyone who is able to make money selling pick up advice. That's the whole point of information marketing. To make money. And I see...
  20. Esquire

    Best Way to Purchase and Transfer a Private Domain

    MARKETING 
    I'm not intending to flip the domain. I intend to use it to market legal services.

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