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  1. apexstrat

    How do you promote a business that you are not passionate about?

    MINDSET 
    I think that's settled then! I'm going to start talking to my suppliers and my target market to get some decent ideas for content and I'll ask them to read it before I post to make sure that it isn't total crap! I actually had an awesome stroke of luck a couple of days ago, I've had an order by...
  2. apexstrat

    How do you promote a business that you are not passionate about?

    MINDSET 
    I totally agree with this, regardless of whether I love the product or not, I can still be working on improving the website, link building etc. There is a lot I can do that should increase hits and conversion rate. Thanks Kak, I think this is great advice. I was doing some sums the other day...
  3. apexstrat

    How do you promote a business that you are not passionate about?

    MINDSET 
    Partner no longer wants to be involved, he has started a new full time job. I had an interesting chat with some friends about this last night and showed them the website. They have given me some candid feedback on what I could be doing better and recommended some shops that I should try and...
  4. apexstrat

    How do you promote a business that you are not passionate about?

    MINDSET 
    Thanks for all the responses guys. I started a business selling imported jewelry in the UK. I had planned to sell mainly online due to better margins and less footwork involved, therefore i'm able to work on this alongside my day job. Shortly after I started by business partner moved away and...
  5. apexstrat

    How do you promote a business that you are not passionate about?

    MINDSET 
    Thanks Beau. TMF is in the post so i'll hold off asking more questions until i've read it! I guess you are right, it's possible to be motivated by the challenge rather than a interest in the subject matter, but I suspect this is less sustainable than having that underlying passion as people...
  6. apexstrat

    How do you promote a business that you are not passionate about?

    MINDSET 
    Most conventional business wisdom says that when looking to start a business you should focus your efforts on areas in which you have experience or a particular interest / passion. But suppose you find yourself in a position where this isn't the case, perhaps you are working on a project for a...
  7. apexstrat

    Finding my way to the fast lane...

    Thanks FastlaneCoder, I must confess that I am yet to read the book, i'll get it ordered! I've just finished reading Seth Godin's "The Icarus Deception" so i'm shifting my focus to making great connections and producing great content, rather than worrying necessarily whether the money is coming...
  8. apexstrat

    Can someone please tell me what I did wrong?

    HOT! 
    Agree with a number of points on here, address is a must as it builds trust, i'd want to know where my clothes are going and where I can go if I don't get them back! I would also say "for more information vistit us online or call..." this makes it sounds like a much more non commital way to...
  9. apexstrat

    Discovering A Need

    A good book to read is "Where good ideas come from". One of the key concepts is that it is very rare for people to come across a truly unique idea, most ideas are a combination or amalgamation of things that already exist. Take the iPhone for example, phones already existed, iPods already...
  10. apexstrat

    Finding my way to the fast lane...

    Hey guys, I'm new around here so thought I should probably do the polite thing and introduce myself... For the past few years i've been working in business to business research and consulting, primarily in the financial services industry. But I've always been interested in start ups and...
  11. apexstrat

    Hi can I bounce some ideas off of you?

    IDEA 
    This isn't a terrible idea but I think it lacks focus at the moment. In the UK traditional high street independent stores are getting killed by big brands, out of town shopping centres and the internet. I assume the same is happening in the US (Main street, shopping malls). If you can use this...
  12. apexstrat

    Marketing ideas for a cake shop?

    IDEA MARKETING 
    I think it depends on what you are selling. Are we talking high end birthday cakes / wedding cakes etc. or cakes for desert? I would have thought your first line of thinking will be around what you can sell locally. Connect with the people in the local community using Facebook, Twitter, LinkedIn...
  13. apexstrat

    How Do I Do Market Research....???

    I agree with the other guys, get a website up and running and see what sort of interest you get for the product on there. This is the approach that Tim Ferris suggests in 4HWW. It need only be a very basic 2-3 page site, with basic shopping cart functionality (have a look at woocommerce themes...
  14. apexstrat

    Startup Market Research / Getting Out of the Building

    Very interesting thread, i'm looking into something similar at the moment as well. I think the key is to find a few people to talk to via LinkedIn, industry forums etc. and build a minimum viable product around that. Then once you're set up you can think about collecting email addresses and...
  15. apexstrat

    *Feedback On My 1ST Biz Site?

    I like the site as it is now. I would try to integrate pictures into the main body of the site, rather than having them around the outside. Or you could have a gallery of images of work you've done. Under the "Your service People" section on the home page, should the first sentence say...
  16. apexstrat

    *Feedback On My 1ST Biz Site?

    Agree, this way you can get some feedback on what people like / don't like which you can use as an input when you pivot / refine strategy. If you don't generate business from the hangers you get nothing, talking to people door to door you will at least learn something.
  17. apexstrat

    Do You Have A Successful Entrepreneurial Premise?

    GOLD! MINDSET 
    BlackHollow, I finished reading Lean "startup" recently and one of things they point out is the misconception that running a business is like building a rocketship. i.e. you do all the prep before hand, invest all your time and energy into the planning and building and then launch and expect to...
  18. apexstrat

    One Untapped Market On The Internet

    WEB/DIGITAL 
    I think this has potential. If you go high end and aim at seriously obese people, offer a service similar to what you see on "Biggest Loser". i.e. it's not about having someone to do a workout with you for 30mins twice a a week. It's about a whole change of lifestyle. Get them reading the right...
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