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Recent content by The Composer

  1. The Composer

    8 things I learnt from starting, running, and selling a software agency

    EXECUTION 
    Cool thread. Curious - you mentioned that you focused on development over design. Do you have any tips for finding/working with clients to get to a clear scope of work where your agency can just crunch away on development? A common theme I see in development freelancing is that clients don't...
  2. The Composer

    How would you set up a funnel for a $7k+ product?

    MARKETING 
    Much appreciated. Our target client is a wealthy individual who is willing to pay a lot for ease-of-access and convenience to the therapy provided by the equipment. Where does that person spend a lot of time? Good question - the first place that comes to mind is on the golf course LOL. Maybe we...
  3. The Composer

    How would you set up a funnel for a $7k+ product?

    MARKETING 
    Thanks for the perspective shift Andy. I was taking the term "funnel" as very broadly construed, but you're right that a standard "funnel" may not be the tool for the job. Speaking of, we've just had a sale that came from rapport and relationship building, all genuine and no "trying to sell".
  4. The Composer

    How would you set up a funnel for a $7k+ product?

    MARKETING 
    Thanks for the pointer Mitch - looks like this one: https://www.mfmpod.com/190-making-billions-in-coworking-the-dark-side-of-confidence-and-the-future-of-sports-recovery/ I'll be checking it out.
  5. The Composer

    How would you set up a funnel for a $7k+ product?

    MARKETING 
    Thanks Chris. Funnily enough, this equipment is VERY much like a hyperbaric chamber or flotation tank. Agreed that not many consumers will ever own one, but we're thinking that in the wealthy, uber-health-conscious area where we operate, there's a good chance there are some folks who would...
  6. The Composer

    How would you set up a funnel for a $7k+ product?

    MARKETING 
    Thanks for chiming in Keith. My gut is right in-line with everything you're saying - that no one is looking to drop that kind of money after getting hit with an online ad or two. For more context, this product is a luxury wellness item that customers of the brick-and-mortar store schedule time...
  7. The Composer

    How would you set up a funnel for a $7k+ product?

    MARKETING 
    Howdy folks, My partner and I operate in the health and wellness niche. We have an established brick and mortar that offers a variety of services, and we're looking to expand to online sales. We have entered into an agreement to act as distributor for one of our equipment vendors with a healthy...
  8. The Composer

    CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

    GOLD! MARKETING 
    @Sean Marshall Thanks a ton for this awesome post - especially your post at the end of last year. It really makes things simple and shows that ACTION is the only thing that matters.
  9. The Composer

    I've Read The Millionaire Fastlane!

    GOLD! HOT! 
    Read it and moving to put it into action ASAP. Thank you MJ!

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