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Recent content by santiago

  1. S

    Why haven't any competitors to Coke/Pepsi ever arisen?

    So, I own a bar/restaurant and at least in the area I am in..its an exclusive contract signed with either Pespi or Coke. So, restaurant wise - why would I try to move my customers to to a product that people wouldn't know and . I guess I'm suggesting bar to entry is very, very high. On other...
  2. S

    Thoughts on hiring first sales person?

    PEOPLE 
    Looking for some advice. We've had a business that really needs a full-time sales person to manage leads, close deals, etc. However; a few issues: 1. as a business owner - psychologically its a little difficult to "trust" that someone will be representing your company. 2. I have really no...
  3. S

    5 Shipping Secrets of Zappos

    PEOPLE 
    I visited with Zappos just two weeks ago, interesting company for sure. I highly recommend if you are in Vegas to go for a tour.
  4. S

    What's your initial link building plan for a brand new website?

    MARKETING 
    Regarding press releases, the value should go way beyond your release being published. IMO, the real value occurs when a journalist picks up on it and writes and article using your info and/or an interview to create an article. That has obvious multiple benefits. I've got articles in NY...
  5. S

    What's your initial link building plan for a brand new website?

    MARKETING 
    Certainly not an expert, but here are a few things I do..(not in any order) 1. Setup Facebook, twitter and YouTube accounts. Setup a link back to home page on each of these accounts. 2. Post up some useful content on each of the above social media. 3. Submit site map to respective search...
  6. S

    Easy SEO tip

    WEB/DIGITAL 
    The alt text tag on an image is also useful for seo.
  7. S

    Thoughts on outsourcing link building

    SOURCING WEB/DIGITAL 
    Thought I'd add this link - I asked this question over on webmasterworld and it got a pretty good discussion going by some people who definitely seem to know what they are doing. Summary: Linkbuilding is very important and several indicated that it is too important to outsource. Everyone...
  8. S

    Thoughts on outsourcing link building

    SOURCING WEB/DIGITAL 
    Thanks CMCarlin..yes, I'm a Tim Ferriss fan..so that's the approach I'm taking. For this task, I'd much rather hire someone, especially for posting on forums, blogs and other social sites. For what it's worth, I do have a site that has built links naturally and has a PR7 and a top 5 rank for...
  9. S

    Thoughts on outsourcing link building

    SOURCING WEB/DIGITAL 
    hmm..sorry about that. Needless to say, I'm not a "link builder", just looking to outsource the task ethically. I do agree it seems to be a biz that is full of scams/ripoffs..
  10. S

    Thoughts on outsourcing link building

    SOURCING WEB/DIGITAL 
    I've got a proposal on elance to build links for one of my websites. I've gotten a number of offers for link buidng services..but am skeptical. Any of you use a service/company to do this? If so, would you mind posting or PMing me their info? I just don't have the time to do all of the link...
  11. S

    Advice on getting people to read your blog/twitter/facebook

    WEB/DIGITAL 
    So..I've got a blog.. I post on twitter and I post a little on facebook (for biz purposes)..but no one is reading..any recommendations/ideas for how to.. 1. Publicize your blog..get people to subscribe to it.. 2. Start following you in twitter 3. Become a fan on facebook.. ?? Seems to me...
  12. S

    Good Tony Robbins Video

    Great video..thank you!
  13. S

    Online business? Marketing Budget

    MARKETING 
    Oh..regarding outsourcing it or do it yourself..again depends on what you are doing. However; I'll say this as you know the basics of marketing are the 4 p's (product, price, place, promotion). IMO, you need to be laser focused on these areas looking for feedback. Thefore; I'd suggest you...
  14. S

    Online business? Marketing Budget

    MARKETING 
    Same as others..if you could tell us a little more about what you are doing it'd be helpful..but till then in no particular order.. SEO, PPC Ads (Google Adwords, etc), Press Release(s), gather emails & send emails (newsletters, etc), Seek Blog mentions, start your own blog, Be active on forums...
  15. S

    Valuation of a Property Management company

    REAL ESTATE 
    Thanks for the responses! Keep in mind this is a vacation rental business, short term weekly rentals, so a little different. Here is where I am..I own 2 properties in this vacation locale that I manage myself. Managing 2 properties (marketing, cleaning staff, etc) is definitely not ideal...
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