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Recent content by OliFarmiloe

  1. O

    Can't catch a break with Tiktok ads - $1,047.22 lost

    MARKETING 
    I've found it's that simple, often more natural-looking videos that perform better with eCommerce across the board. Curated Vs Created. So customer/influencer review videos, or someone that's an actual customer using the product. Generally speaking, though our entry point for clients is a...
  2. O

    Free Google Ads Guide For eCommerce Brands

    MARKETING 
    Thought this might be useful for some of you! We just wrote a Google Ads guide for eCommerce businesses taking their first foray into PPC (Free and no email required) ⬇️ https://snowballcreations.com/google-ads-guide-for-ecommerce/
  3. O

    Free Google Ads Guide For eCommerce

    MARKETING 
    Guide > Google Ads Guide For eCommerce | Snowball Creations This does not cover how to set up your google ad account but does try to give a load of more high-level advice to follow all born from what works for my agency and our clients over the years. I think this community is more weighted to...
  4. O

    Don't listen to Google reps!! How to correct their advice.

    MARKETING 
    My Co-Founder actually just made a video all about this topic haha: View: https://youtu.be/q_dSICxx7MU
  5. O

    Don't listen to Google reps!! How to correct their advice.

    MARKETING 
    What are you selling through Google?
  6. O

    Don't listen to Google reps!! How to correct their advice.

    MARKETING 
    Yeah, I feel like half of our work when we take on new PPC clients is just reversing whatever Google told them to do haha.
  7. O

    Don't listen to Google reps!! How to correct their advice.

    MARKETING 
    Thanks! Yeah, unless you've got tons of data and lots of conversions, maximizing for clicks makes more sense. Or for some businesses, we might set a goal for say length of website visit as at least that's slightly closer to being someone more likely to purchase compared to any click that might...
  8. O

    Don't listen to Google reps!! How to correct their advice.

    MARKETING 
    I love Google Ads. You know what I don't love? Google Ad reps! Google Ad Reps suck. Those call centre calls we get every week from some random new rep cluelessly following their scripts to trick us into throwing money down the drain are very annoying. Part of my job is auditing accounts and it...

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