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Recent content by KRothschild

  1. KRothschild

    I'm RICH! $$$$ Take my money! [Marketing to the Affluent]

    HOT! MARKETING 
    I disagree with a lot in this thread. From my experiences, if you want to appeal to elite families and the aristocracy, you need to decide whether you appeal to the culturalist or the materialist. If it's high quality and low-key (unidentifiable haute couture, unheard of social networks and...
  2. KRothschild

    Where would I start?

    I have family in a very similar business targeting the Australian mining industry and automotive workshops. They're a small business, are inconveniently located in Cairns and the prices are not 'competitive' but they do well. They have little motivation to expand and are comfortable in their...
  3. KRothschild

    Broadway show earns $2 million/week using Fastlane principles

    EXECUTION 
    Ah, I enjoyed Wicked. If it lasts as long as The Phantom of the Opera, which is worth more than Titanic and Avatar combined, then Schwartz has hit the jackpot. You make a good point about creating great content, but this is the age of whizz-bang success. I could spend years and millions of...
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