That's right. In fact, nowadays the targeting algorithm is pretty smart compared to the early days of FB ads, and does a pretty decent job of sorting things out on its own.
Unless my cost is unusually high, I wouldn't try to sort out any overlapping on my own or I may upset Facebook's optimization.
Part 3B: All About Audiences - Custom Audiences
Today’s post is going to be pretty short.
It's the second part of my three-part Audience series - Custom Audience.
If you have an existing business, and have been collecting contact info from your previous customers but it’s now sitting...
Yes, keeping them separated is always the best way to keep things organized
That's because if anything goes wrong you can quickly go to the root cause and fix it before you lose more of your ad spend.
What I do is I just name every adset or ad with the contents so I can quickly sift them...
Part 3a: All About Audiences – Core Audience
In case you haven’t figured out from the title, today we’re going to talk about Facebook Ad Audiences.
With over 850 targeting options, Facebook is one of the only platforms on earth where you can target virtually anyone, anywhere, from almost any...
Thank you for the compliment! FB and IG are definitely viable paid methods to drive traffic.
I would suggest you try out boosting a couple of your Facebook posts to get a feel of it before you decide.
I would say it depends on the stage of your business. Are you in the midst of rolling out a...
Hmm I have not used this Connectio before. I understand there are numerous tools that help to make your life easier while you manage your ads.
Some of the more popular ones that I've actually used are Qwaya and Adspresso.
While they certainly have their time-saving benefits, I try not to...
These are great questions btw. Keep them coming!
You don't need to touch Brand Awareness or Reach.
While Reach will help you get your ads in front of the largest number of audiences possible, Facebook doesn't really consider the behaviour of the person watching it.
Brand awareness is mostly...
I agree about using Linkedin Ads. It's a powerful tool to reach potential corporate clients or audiences in the business/executive space. Hell, you can even target people living on Antartica (which Facebook doesn't)!
The biggest drawback on Linkedin ads is that it's way more expensive...
Thank you for your question!
I'm trying not to be overly specific on the details for a few reasons. One is not to make things too confusing so the stuff here can apply to anyone running FB ads. The second is to encourage healthy discussions within the thread.
So to answer your question, well...
I felt intimidated too I first began learning too.
When it comes to options, Facebook has waaaaayy too many of them which most people don't even need.
Part of the reason why I started this thread is to help newcomers understand that Facebook Ads (or PPC in general) become more...
Part 2: The No Brainer Way to Design Your Campaign
In Part 1 we talked about using Conversions as the key objective for your business needs, whether it’s for sales or for leads.
But how do you get conversions? How do you turn total strangers into potential buyers?
There’s really only 2 things...
Part 1: The Only Campaign Objective You Need (for most of the time)
When you set up your first campaign, you’ll see a laundry list of campaign objectives you can set for your campaign, which looks something like this:
This is where many newbies get a headache
What’s the hell's the difference...
I’ve wanted to write a guide on Facebook Ads for some time now.
While there’s already a great PPC guide by @eliquid on this subject, there’s always new stuff to learn and to talk about when it comes to FB ads.
Note that this isn’t going to be a step-by-step guide, but rather a...
This is an update since my last post on jobs pitching.
Landed 3 clients: A week after I sent out my 20+ proposals, I have received 5 responses as of today.
Out of the 5 responses, 3 clients have already offered me a contract, all with the possibility for long term work.
Ironically, there were...
I'm just wondering how do you usually go about pitching for ads management through Upwork?
I mean I see a ton of facebook ad "gurus" on upwork throwing their fantastic ROAS numbers and charts around.
Do clients on Upwork actually buy that?
Also, by percentage rate, you mean percentage on ad...