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Recent content by Conor Foley

  1. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    This is super accurate & relevant. When using ML models it’s important to input high quality data such as your own customer & sales data (CRM integration / zapier tool) to optimise your bid stategies towards higher quality / higher revenue driving leads. This accelerates results.
  2. Conor Foley

    Elon Musk acquires Twitter, Discuss

    HOT! SOCIAL MEDIA CHAT 
    I honestly don’t know either, thought it was real initially.
  3. Conor Foley

    Elon Musk acquires Twitter, Discuss

    HOT! SOCIAL MEDIA CHAT 
    Damn I got catfished again lol
  4. Conor Foley

    [Best Tools] Marketing SaaS…

    IDEA MARKETING SAAS / APPS 
    From what I’ve seen too many companies have poor reporting and attribution setups for digital marketing and social media marketing. Supermetrcis would be my tool of choice for fast growing startups Do you have one to share with others?
  5. Conor Foley

    [Best Tools] Marketing SaaS…

    IDEA MARKETING SAAS / APPS 
    Hey everyone, Please give your recommendations for Free / paid Digital Marketing Tools people can use. Mine is Supermetrics for mid-size to larger companies. Hopefully this benefits us all. - Conor @Andy Black
  6. Conor Foley

    Best Irish CEO, thoughts?

    MARKETING INVESTING QUESTION 
    Hey all, Here’s a link to Michael O’Leary (CEO) at Ryanair discussing 2022 performance. Who is the best Irish CEO in your opinion and Why? Conor. @Andy Black
  7. Conor Foley

    Elon Musk acquires Twitter, Discuss

    HOT! SOCIAL MEDIA CHAT 
    Completely agree here, I think he’s burned that bridge and lost a lot of trust with the wider public in general and all the talent that built Twitter. Look how Elon fired this engineer + 5 years of service to Twitter.
  8. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    Thank you @Two Dog! Nice to meet you. Like everything in tech its changed a lot. Tremendous improvements have been same for example cutting edge Machine Learning (ML) models. Which are trained using your own customer and sales data. Attribution and measurement of online activity has also came...
  9. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    I would do that exactly @Andy Black. And of course, we can exclude certain locations. Or add a location + a radius of 'X' kilometers or miles which is handy.
  10. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    Maybe that would be too invasive IMHO. I've worked with mostly large advertisers who are at the national, regional and global level spending in the range of hundreds of thousands of € per quarter so granular targeting is less applicable. @Andy Black is very good at this exactly. FB uses 3rd...
  11. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    This sounds to me like including backlinks is that right? This isn’t an area I specialise in or have much experience. Yeah exactly, I would be interested in learning more out SEO in the future. More than welcome!
  12. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    Okay now Google uses a Trumping logic so if I have the same keyword w/ different match types. Google only charges for the closest match type so your not bidding twice for the same keyword. I try and not get bogged down on these I take a different approach as I explained above. I follow the...
  13. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    IMHO this is developer work, better to speak to someone like Andy or myself. There is certainly a way to build dynamic websites which change based on the location someone searches for but its advanced... Does that answer your question?
  14. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    Exactly, thanks @Stargazer!
  15. Conor Foley

    Ex-Googler here to answer your questions...

    HOT! AMA 
    Auto-Apply Recommendations (AAR) is my Virtual Assistant so I can focus on the more strategic work like building / implementing roadmaps and optimising larger accounts. The recommendations can be grouped in 2 brackets. 1 = Basic and 2. Advanced. Not all recommendations suit every business...
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