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Recent content by bpbrewer

  1. bpbrewer

    Wanting to build valuable website for potential clients

    MARKETING WEB DESIGN 
    Most people will use the realtor they know, or go by the recommendation of their friends and relatives. Once people are looking for specific homes, it's often too late. They already have a realtor that they're working with. You may find some luck going after potential buyers who are thinking...
  2. bpbrewer

    Can someone critique my website/landing page?

    MARKETING 
    Very nice site! However, it took me a while to decipher where you guys are located. I think it's important to highlight that you're in the UK/London area right away so that people from your area reach out, and that people from California don't waste your time. Maybe "PROFESSIONAL LIVE PARTY...
  3. bpbrewer

    Should your prices be public?

    MARKETING QUESTION 
    Although there's a place for it in certain markets, hiding the price is a bit of an old-school way of thinking and probably founded more on fear than a best practice. The argument I keep hearing is that you're advertising prices to your competitors so they can undercut you, and also pigeonholes...
  4. bpbrewer

    Advice Needed For My SEO Strategy

    MARKETING 
    This 100%. Too many people obsess about google but not enough about the reader. They treat the reader as an afterthought at best. The result is page after page filled with the most shallow content that lacks any usefulness to any human being. Just a bunch of vague, re-spun articles that lack an...
  5. bpbrewer

    Any marketing ideas for a textile printing company?

    MARKETING 
    I’m not sure if I have anything “creative” to recommend, but maybe I can walk you through some basics. You already know that your product and service are good. The testament to that is word-of-mouth. You don’t get that with crappy produce or service, so that base is covered. And that’s the most...
  6. bpbrewer

    You guys are trying to scam me

    MARKETING EXECUTION WEB DESIGN 
    What if you go through 3rd party escrow service, or do the first few jobs through a service like upwork.com? They offer escrow services. The client may feel better that there's some protection on their end.
  7. bpbrewer

    Finding the right name for your business

    MARKETING 
    From Seth Godin. Mind you this is from 2003 Naming a business Whatever you pick, be sure to type it into google search and see what's coming up on the first page. Pick a name that has the least amount of competition. Generally, people are lazy, most don't enter the URL of a business. They...
  8. bpbrewer

    Racking up funds for prototypes

    MARKETING QUESTION 
    I've spent most of my career in manufacturing. If you think your prototype will cost you $4k, better save up $8k. Or better yet, $16k. But then again, what is the nature of your product? Is it something you can cobble together yourself with a 3D printer, a sawing machine and a hammer?
  9. bpbrewer

    Three necessary conditions for a sale to happen

    MARKETING 
    Yea trust can be manipulated, and quite often it is. This is how scams work. But manipulating trust is not a recipe for a successful business model. Also, it’s a generalization to imply that all crypto is a scam. Yea, there is a bunch of fraud, but there are tons of legitimate companies in the...
  10. bpbrewer

    Three necessary conditions for a sale to happen

    MARKETING 
    I don't think trust comes from a rational place. Trust is more of an emotional response than a conscious one. People in general have a pretty good bullshit detector and it serves them well. But to be fair to your point, people are far better at rationalizing emotional decisions than they're at...
  11. bpbrewer

    Three necessary conditions for a sale to happen

    MARKETING 
    Don't forget "Trust". Even if people have pain, are aware that you have the solution and want it, and have the ability to pay for it, they will not buy if they don't trust you.
  12. bpbrewer

    How To Make A New Business Seem "Bigger" Than It Actually Is?

    MARKETING EXECUTION QUESTION 
    lol. Yup. It's insane how many marketers twist themselves into a pretzel with convoluted marketing strategies while failing at the absolute basics, like saying who they are and what they do.
  13. bpbrewer

    Life after branding? Anyone else has a problem with brandbook and content implementation?

    MARKETING 
    Your experience is also a good example that this stuff is just wallpaper. It's decoration. It can help a nice house look nicer, but it won't turn a shit house into a nice house. You've focused on building a good house first, and I think that's what many entrepreneurs miss. Far too many...
  14. bpbrewer

    Life after branding? Anyone else has a problem with brandbook and content implementation?

    MARKETING 
    I agree with you too. Paying $500 to someone knowledgeable and with experience can be worth every penny. You took the time to learn and create the first iteration, but after you've understood the basics you took it to a pro who turned your ideas into something more polished. That's the way to...
  15. bpbrewer

    Solutions to the problem

    MARKETING 
    Point taken. Poor choice of words on my part. You can absolutely solve real problems, like providing vacation rentals. However, my point is that if a product or service relies on times being good, and people having extra money in their pockets, then that product or service is not...
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