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Message: <blockquote data-quote="BrianLateStart" data-source="post: 929279" data-attributes="member: 68489">I don't have multiple inventions, but I set my business up like I will.  I created a generic business like LateStart LLC and then made a DBA for Invention1.  Invention1 is owned by LateStart LLC. Amazon shows my legal business as LateStart LLC and my brand as Invention1.  I'll create additional DBAs if needed.I have no idea if this is the proper way.  I hope someone will correct me if this was a bad idea.  I'm sure there's tax reasons or selling the business in the future where setting up the invention as a DBA might not be the best option.  I can probably restructure later if needed.</blockquote>