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Growing and Scaling Your Business
Marketing Strategy
Black Friday/Cyber Monday Master Thread: What you selling? Buying? Promoting?
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<blockquote data-quote="biophase" data-source="post: 913284" data-attributes="member: 23"><p>I used to have strict Black Friday sales times, like 12:01am to 11:59pm. A couple things about it kind of sucked.</p><p></p><p>One was that I had to stay up and manually flip the prices over at those times. Another was the slew of emails on Saturday asking for the discount or sale price. We usually gave it to them anyway. Third was that we had a ton of orders to ship on Cyber Monday.</p><p></p><p>So I figure why not just start it today and let the orders just come in over the course of 5 days rather than all at once. Now we can get ahead of the orders by shipping them Tuesday, Wednesday and Friday. I don't know if the scarcity or waiting made a difference. In my opinion, I'd rather my customer buy it right away.</p><p></p><p>For example, I just bought a bunch of TVs today. If I had to wait until Friday to get the sale price, I would have just shopped for them somewhere else, unless it was a really specific product.</p><p></p><p>Plus every other store's Black Friday sales have started last weekend. You could get people already buying what they needed before Friday.</p></blockquote><p></p>
[QUOTE="biophase, post: 913284, member: 23"] I used to have strict Black Friday sales times, like 12:01am to 11:59pm. A couple things about it kind of sucked. One was that I had to stay up and manually flip the prices over at those times. Another was the slew of emails on Saturday asking for the discount or sale price. We usually gave it to them anyway. Third was that we had a ton of orders to ship on Cyber Monday. So I figure why not just start it today and let the orders just come in over the course of 5 days rather than all at once. Now we can get ahead of the orders by shipping them Tuesday, Wednesday and Friday. I don't know if the scarcity or waiting made a difference. In my opinion, I'd rather my customer buy it right away. For example, I just bought a bunch of TVs today. If I had to wait until Friday to get the sale price, I would have just shopped for them somewhere else, unless it was a really specific product. Plus every other store's Black Friday sales have started last weekend. You could get people already buying what they needed before Friday. [/QUOTE]
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Black Friday/Cyber Monday Master Thread: What you selling? Buying? Promoting?
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