I own a two man appliance repair and used appliance sales business with my uncle. It's definitely a slow lane business. We've been at it for almost 5 years and have seen some success, but still, it pretty much just pays the bills (most of the time).
Recently I was approached by the owner of a...
"What's in it for me?"
That is the number 1 question consumers ask when making purchasing decisions.
How to answer that? How to know what do people want?
The answer lies in the core human brain and nature. Neuroscience and marketing have always been closely connected.
Do you know that there...