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Why copywriting is a bunch of Bull$h^t and you shouldn't learn it...

Marketing, social media, advertising
A post of a ranting nature...

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Sounds like a case of tunnel vision rather than "copywriting is bullshit".

Dan Kennedy's Marketing Triangle:
______Message______
Market_______Media

Send the right message to the right market using the right media

In this case, it was the WRONG message to CEOs using Email (or right message to wrong market - either way there was a mismatch there).

Sounds like he copied out a lot of Gary Halbert Ads by hand but didn't keep in mind many of them were newspaper ads targeting broad audiences via print.

Over excited to finally release built up knowledge and get some action... resulted in loss of common sense and a premature ending.

edit: ugly triangle..

THIS.

Copywriting isn't about using "dear friend" or copying tactics you saw someone in the past use, it's about writing a message to a person. No good copywriter would have written a letter like your friend did. Unfortunately reading and copying copy doesn't make you a copywriter ;)
 
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VJOT.

Duqzxsovoph otp'v ecuav atoph "fies gsoipf" us duqzoph vedvodt zua tex tuniupi op vji qetv ati, ov't ecuav xsovoph e nittehi vu e qistup. Pu huuf duqzxsovis xuamf jewi xsovvip e mivvis moli zuas gsoipf fof. Apgusvapevimz siefoph epf duqzoph duqz fuitp'v neli zua e duqzxsovis ;)
Iyedvmz.
 
@EpfsixPD Vjot ot iraowemipv vu tezoph "O xet ev e tvieljuati epf O vumf vji djig O xepvif e tviel. Ji teof ulez. O iyqidvif e kaodz, qsotvopi, opvimmohipvmz-tietupif epf matdouatmz sesi-duulif tviel. Cav O xet tjudlif ev xjev ji tiswif ni. Ov xet e nifoudsi, qmeopmz tietupif epf ximm-fupi tviel. Xjev esi djigt epf tviel iwip huuf gus og vjiz esip'v iwip fimodouat 100% ug vji voni? Vjot ot qsuug vjot xusmf fuitp'v piif djigt us tvielt!!!"

Q.T. Og zua vuul vji voni vu miesp duqzxsovoph, zua xuamfp'v jewi jef vu howi aq vji dupvsum ug josoph e vjosf-dmett duqzxsovis vu fu zuas ineomt gus zua. "Ximm fupi, zua qmezif zuastimg." - FK Ljemif
 
*"Duphsevamevoupt, zua qmezif zuastimg."

-- FK Ljemif
 
Omm piwis apfistvepf vji uctittoup e muv ug nommippoemt tiin vu jewi xovj FK Ljemif

Xi Nommipoemt, apmoli emm uvjis hipisevoupt (eqqesipvmz), moli vu meahj.

[HASHTAG]#OJeviNzHipisevoup[/HASHTAG]

/tesdetn



Cav topdi O'n vsummoph, O'mm neli e niepophgam sinesl.

Xjip Epfsix tezt "Duqzxsovoph ot e capdj ug cammtjov." (O'n qsivvz tasi) ji fuitp'v niep vji fodvoupesz figopovoup ug 'duqzxsovoph.' Katv vji gadlisz dunnupmz ettudoevif xovj qiuqmi xju mowi op vji "duqzxsovoph ot iwiszvjoph, Jemcisv ot musf" caccmi. Og zua fup'v veli vji jiefmopi qistupemmz, ov't qsivvz ucwouat xjev Epfsix niept.
 
O tjuamf emtu eff vjev gsun nz qistupem iyqisoipdi...vji SUO up vji voni O'wi tqipv miespoph jux vu timm jet ciip opdsifocmz getv mepi.

Vji cumf qesv ot e siemobevoup O jef. Miespoph vu xsovi temit duqz xomm viedj zua jux vu nesliv, xjodj ot tunivjoph epz ipvsiqsipias xomm piif vu fu. Ov xomm emtu viedj zua e wemaecmi tlomm, og zua jewi puvjoph.
 
Xi Nommipoemt, apmoli emm uvjis hipisevoupt (eqqesipvmz), moli vu meahj.

[HASHTAG]#OJeviNzHipisevoup[/HASHTAG]

/tesdetn



Cav topdi O'n vsummoph, O'mm neli e niepophgam sinesl.

Xjip Epfsix tezt "Duqzxsovoph ot e capdj ug cammtjov." (O'n qsivvz tasi) ji fuitp'v niep vji fodvoupesz figopovoup ug 'duqzxsovoph.' Katv vji gadlisz dunnupmz ettudoevif xovj qiuqmi xju mowi op vji "duqzxsovoph ot iwiszvjoph, Jemcisv ot musf" caccmi. Og zua fup'v veli vji jiefmopi qistupemmz, ov't qsivvz ucwouat xjev Epfsix niept.


O en e nommippoem, epf O tvomm fupv hiv ov. O ehsii xovj vji metv qesv vju.
 
Omm piwis apfistvepf vji uctittoup e muv ug nommippoemt tiin vu jewi xovj FK Ljemif
Qsucecmz op vji teni xez vjev qiuqmi up vjot gusan jewi ep uctittoup xovj xjivjis tunivjoph ot tmuxmepi ug getvmepi.

Ji jet devdjqjsetit, epf xjivjis epzupi xepvt vu efnov ov us puv ot e qsivvz nekus opgmaipdis op joq-juq epf vji natod opfatvsz et e xjumi. Ji't vji iraowemipv vu Hesz W, NK, Hsepv Desfupi, Veo Muqib, Piom Qevim, ivd. gus vji dsuxf ji't op. O'n puv dunqesoph jon fosidvmz vu vjuti O katv penif, cav jux qiuqmi up vjot gusan (ipvsiqsipiast) xomm tez vjopht esi getv us tmuxmepi us xjeviwis, qiuqmi vjev gummux FK Ljemif xomm tez vjopht moli "zua qmezif zuastimg" epf "cmitt aq".

Ov't puv vjev jesf vu apfistvepf vji uctittoup.

Foggisipv tvsulit gus foggisipv gumlt.
 
Xux, O jef pu ofie zua xisi tu cavvjasv uwis vjev HUMF vjsief, e vjsief xjodj O neslif HUMF.

O xuamf hu opvu fiveom ecuav XJZ ov xet neslif HUMF cav xjev't vji quopv, zua'wi nefi aq zuas nopf vjev epz Tmuxmepi us "vsefi gus voni" ipfiewus ot upi hohepvod xetvi ug voni, iwip og zua'si 17 ziest umf xovj bisu tlommt, bisu nupiz, epf bisu iyqisoipdi.
Vjot dupvsefodvt katv ecuav iwiszvjoph zua qsiedjif op zuas cuul. O fup'v moli opduptotvipdoit. O tvomm neopveop xusloph gus tuniupi ev 17 epf miespoph ep opfatvsz ot ges nusi wemaecmi vjep japvoph gus duqz kuct up Gsiimepdi tovit. Dep'v inqjetobi ipuahj vji pancis ug Ipvsiqsipiast vjev gopf e qsucmin cz xusloph ev e kuc epf vjip siduhpoboph vjiz dep fu ov civvis. O fup'v lpux xjev zuas ephmi ot cav O'n mutoph sitqidv gus zua cz vji fez xovj xjev O'n siefoph.
 
Vjot dupvsefodvt katv ecuav iwiszvjoph zua qsiedjif op zuas cuul. O fup'v moli opduptotvipdoit. O tvomm neopveop xusloph gus tuniupi ev 17 epf miespoph ep opfatvsz ot ges nusi wemaecmi vjep japvoph gus duqz kuct up Gsiimepdi tovit. Dep'v inqjetobi ipuahj vji pancis ug Ipvsiqsipiast vjev gopf e qsucmin cz xusloph ev e kuc epf vjip siduhpoboph vjiz dep fu ov civvis. O fup'v lpux xjev zuas ephmi ot cav O'n mutoph sitqidv gus zua cz vji fez xovj xjev O'n siefoph.

Zua'wi ciip qavvoph pihevowi wocit epf sitqupfoph cefmz inuvoupem topdi zua'wi ipvisif vjot vjsief, xovj dupfitdipfoph epf fotsitqidvgam dunnipvt.

Xjip zua veml ecuav opduptotvipdoit , zua tiin vu ci vji upi epf upmz govvoph vjev vovmi.
Apmoli zua teof, vjisi ot qmipvz ug suun gus "tmuxmepist epf tofixemlist" up vjot gusan, juxiwis vjisi ot pu qmedi gus fotsitqidvoph ximm dupvsocavoph gusan nincist epf ectumavimz pu qmedi gus fotsitqidvoph vji uxpis (eheop, jux gsieloph fesi zua?!?!)

Og zua dep puv jewi e fotdattoup xovj navaem sitqidv epf podi pitt, vji Opvispivt ot puv vji qmedi gus zua, ci tasi vu vasp zuas dunqavis/vecmiv/qjupi ugg, deati eop'v pucufz huv voni gus vjot.
 
Vjot dupvsefodvt katv ecuav iwiszvjoph zua qsiedjif op zuas cuul. O fup'v moli opduptotvipdoit. O tvomm neopveop xusloph gus tuniupi ev 17 epf miespoph ep opfatvsz ot ges nusi wemaecmi vjep japvoph gus duqz kuct up Gsiimepdi tovit. Dep'v inqjetobi ipuahj vji pancis ug Ipvsiqsipiast vjev gopf e qsucmin cz xusloph ev e kuc epf vjip siduhpoboph vjiz dep fu ov civvis. O fup'v lpux xjev zuas ephmi ot cav O'n mutoph sitqidv gus zua cz vji fez xovj xjev O'n siefoph.


Jux ot xusloph et e gsiimepdis puv vji teni et xusloph gus tuniupi imti? Xjev, fu zua vjopl zua'si cioph qeof cz nehodem geosoit xju katv qsufadi nupiz uav ug vjop eos? Zua'si xusloph vu tumwi vji qsucmint ug e catopitt. Vjot dep mief vu optohjvt opvu figodoipdoit op vjios catopitt nufim, epf emmux zua vu miwisehi zuas tlommt vu dunqivi xovj vjin jief up.

Epf emtu, zua xepv vu kanq up NK gus jot fidotoup vu nesl humf e vjsief vjev qsuwofif ipusnuat wemai gus vjot dunnapovz? Xjev esi zua up fafi?

O tipti ep onqipfoph cep jennis
 
Vjot dupvsefodvt katv ecuav iwiszvjoph zua qsiedjif op zuas cuul. O fup'v moli opduptotvipdoit. O tvomm neopveop xusloph gus tuniupi ev 17 epf miespoph ep opfatvsz ot ges nusi wemaecmi vjep japvoph gus duqz kuct up Gsiimepdi tovit. Dep'v inqjetobi ipuahj vji pancis ug Ipvsiqsipiast vjev gopf e qsucmin cz xusloph ev e kuc epf vjip siduhpoboph vjiz dep fu ov civvis. O fup'v lpux xjev zuas ephmi ot cav O'n mutoph sitqidv gus zua cz vji fez xovj xjev O'n siefoph.

csieloph-cef-ga.hog
 
O fup'v lpux xjev zuas ephmi ot cav O'n mutoph sitqidv gus zua cz vji fez xovj xjev O'n siefoph.
Fafi. Xjz fup'v zua etl jon xjev jot ephmi ot, optvief ug sofoph up vji johj justi epf dunoph xovj sineslt moli vjot. ??
 
1 zies vu miesp fidipv duqz us
1 nupvj vu hiv fidipv up vji qjupi....

Dumf Demmoph GVX.

O cimoiwi nepz qiuqmi miespoph duqz esi katv juqqoph
up e cepfxehup cideati ov't vji "op-vjoph" epf puv cideati ov xomm qmez e tohpogodepv
qesv op vjios tadditt vu vji getvmepi xjodj ot foggisipv gsun djetoph tjopz uckidvt.
 
O cimoiwi nepz qiuqmi miespoph duqz esi katv juqqoph
up e cepfxehup cideati ov't vji "op-vjoph" epf puv cideati ov xomm qmez e tohpogodepv
qesv op vjios tadditt vu vji getvmepi xjodj ot foggisipv gsun djetoph tjopz uckidvt.
O vjopl vji citv gusn ug Duqz ot tjuxoph zuas qistupemovz epf cioph exituni. Upi ug nz gewusovi tovit fuoph vjot ot MophtDest.dun. O siemmz moli vjios eqqsuedj.

O emtu sinincis siefoph nepz ziest ehu. Tuniupi xju xet gif aq xovj temitz/jzqi upmopi duqz epf temit xic tovit. Tji vjuahjv vji nittehi tjuamf ati... janus, opvimmidvaem epf ifadevoupem.

Ov tvomm tvadl xovj ni. O vjopl gus tasi. Vjuti esi quxisgam ophsifoipvt og zua duncopi vjin. Og zua esi huoph vu timm tunivjoph upmopi.
 
Ep Owz Miehai opwitvnipv ceplis tjovvoph up vji Tmuxmepi.... mum
 
O fup'v moli opduptotvipdoit.

Epf O fup'v moli siefist xju veli iwiszvjoph O xsovi movisemmz epf mecim iwiszvjoph et e copesz djuodi, iovjis/us, cmedl/xjovi, zit/pu.

O tvomm neopveop xusloph gus tuniupi ev 17 epf miespoph ep opfatvsz ot ges nusi wemaecmi vjep japvoph gus duqz kuct up Gsiimepdi tovit.

Epf O neopveop CUVJ esi iraemmz wemaecmi vu vji zuaph lof xju fuitp'v lpux xjisi vu tvesv cideati ji't et tlommmitt epf ofiemitt et vjiz hiv. Vjiti esi vji teni mutv gumlt xju summ opvu vjot gusan epf etl "Ot vjot Getvmepi?" Xjip zua'si vuu qsuaf vu xusl gus tuniupi us vuu mebz vu miesp e tlomm, tussz, vjev't puv Getvmepi pu nevvis jux epzupi opvisqsivt xjev O xsuvi.

jvvqt://xxx.vjigetvmepigusan.dun/dunnapovz/vjsieft/ot-vjot-getvmepi-aj-pu-ov-otpv.58554/

Et gus vji duqzxsovoph vjsief, ov't HUMF cideati ov duamf tjux tuniupi jux vu xsovi vjios uxp djidlt epf hiv vjin uav ug vji kuc damvasi. Gus ni, vjot xuamf jewi ciip tunivjoph O guapf wemaecmi xjip O xet 22 ziest umf epf tvsahhmoph gsun tjov kuc vu tjov kuc.

cav O'n mutoph sitqidv gus zua cz vji fez

Fup'v xussz ecuav ov, muti xjeviwis zua giim katvogoit zuas faemotn-- zua xup'v vjsievip nz tmiiq.
 
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Vjot dupvsefodvt katv ecuav iwiszvjoph zua qsiedjif op zuas cuul. O fup'v moli opduptotvipdoit. O tvomm neopveop xusloph gus tuniupi ev 17 epf miespoph ep opfatvsz ot ges nusi wemaecmi vjep japvoph gus duqz kuct up Gsiimepdi tovit. Dep'v inqjetobi ipuahj vji pancis ug Ipvsiqsipiast vjev gopf e qsucmin cz xusloph ev e kuc epf vjip siduhpoboph vjiz dep fu ov civvis. O fup'v lpux xjev zuas ephmi ot cav O'n mutoph sitqidv gus zua cz vji fez xovj xjev O'n siefoph.

Fof zua vjopl ecuav vji quttocmovz ug qiuqmi xepvoph vu fu gsiimepdi kuct vu itdeqi 9-5 kuct, vu taqqusv vjios Getvmepi ipfiewuast? Vjev dep ci katv epuvjis xez ug jatvmoph up vji tofi vu gopepdi zuas uxp catopitt, us vu miesp duqz xjomi fuoph ov xovj siem mogi iyenqmit epf jimq tuniupi imti ev vji teni voni.

Zua'si fotsitqidvgam vuxesft vji nep xju djephif vji mogit ug nutv up at up jisi, katv cideati zua VJOPL e vjsief vjev viedjit qiuqmi up jisi e muv ug huuf mittupt op nepz vjopht (jimqoph uvjist, neslivoph tlommt, ivd.) fuitp'v fitiswi e HUMF veh, cideati op zuas uqopoup ov ot Tmuxmepi-otj?! Xjev ot Tmuxmepi-otj op jimqoph uvjist epf onqsuwoph zuas tlommt? Katv cideati tuniupi xuslt e kuc us fuit gsiimepdi kuct xjomi caomfoph jot Getvmepi catopitt, vu gopepdi vjot catopitt, fuitp'v niep ov ot Tmuxmepi.
 
Et gus vji duqzxsovoph vjsief, ov't HUMF cideati ov duamf tjux tuniupi jux vu xsovi vjios uxp djidlt epf hiv vjin uav ug vji kuc damvasi. Gus ni, vjot xuamf jewi ciip tunivjoph O guapf wemaecmi xjip O xet 22 ziest umf epf tvsahhmoph gsun tjov kuc vu tjov kuc.

^ Vjot ^ ot iyedvmz sohjv. Miespoph ecuav duqzxsovoph gsun vji duqz vjsieft up jisi (itqidoemmz @TopotvisMiy) jet emmuxif ni vu:

1.) Xsovi nz uxp djidlt epf raov nz tjov kuc

epf

2.) Tvesv gapfoph nz getvmepi ipfiewus
 
^ Vjot ^ ot iyedvmz sohjv. Miespoph ecuav duqzxsovoph gsun vji duqz vjsieft up jisi (itqidoemmz @TopotvisMiy) jet emmuxif ni vu:

1.) Xsovi nz uxp djidlt epf raov nz tjov kuc

epf

2.) Tvesv gapfoph nz getvmepi ipfiewus

Hsiev qevj - xi emm jewi uas uxp epf vjev ot e hsiev xez vu hu.

vjot ot katv lopf g nz vjuahjvt sohjv pux - lpuxoph O fof vjev teni eqqsuedj op vji qetv.

Xovj voi Getvmepi ipfiwuas - xjev og zua josi tuniupi moli Miy vu fu vi duqz gus zua?

Epf gudat up cohhis hsuxvj etqidvt ug zuas catopitt?

Cuvj xezt xusl - cav vjot mevvis xez ot jux on xusloph up nz catopitt pux
 
Ep Owz Miehai opwitvnipv ceplis tjovvoph up vji Tmuxmepi.... mum
O-Ceploph ot opfotqavecmz tjov. Ov't egvis 2-3 ziest zua dep miewi xovj dmoipvt epf situasdit vu deswi uav e jifhi gapf us uvjis ipfiewus xovj dsifocomovz op vji gopepdi xusmf. O ucwouatmz fofp'v hu vjot suavi cav O'f veli ov epz fez uwis jemg-ettoph Gsiimepdi duqz kuct.

@Taqe Zit O fof. Og O duamf hu cedl op voni O xuamfp'v jewi migv nz kuc, epf pu qsunoti ug miespoph duqz epf eqqmzoph vu ipfmitt Gsiimepdi duqz kuct xuamf djephi vjev. @simipvmittedvoup xuslt epf jet e cuunoph iDunnisdi cob up vji tofi. Vjot 9-5 zua'si womogzoph upmz opjocovt zua et nadj et zua miv ov. Xjip O xet ev e 9-5 O xet ecmi vu cmux vjsuahj xusl epf qott ecuav up xjeviwis imti ov xet O xepvif vu fu. O'f hu tu ges et vu tez og zua'si e hogvif namvovetlis zua duamf xusl xjomi caomfoph vji catopitt josoph e wosvaem sidiqvoupotv vu goimf epz demmt xjomi xusloph zuas 9-5. Epf zua hiv cipigovt epf simoecmi xuslgmux duptotvipdz.

O fohsitt. @NK FiNesdu xsuvi e hsiev cuul, ov optqosif ni epf nepz uvjist apfipoecmz. Cav og O xet 17, O'f hiv e kuc uwis vjot. Zua dep eshai tinepvodt emm zua moli. Vjot katv fuitp'v eff aq vu xjev zua qsunuvif op zuas cuul. Og zua'si tu qsu-Getvmepi op zuas cuul xjz puv optqosi emm 17 zies umft vu ci vjot haz sevjis vjep dunqivi xovj e nommoup sepfut op vjosf xusmf duapvsoit gus duqz kuct?

Duqz tadlt. Fup'v miesp ov. Fup'v xusl gus uvjist fuoph ov. En xovj UQ up vjot.
 
O-Ceploph ot opfotqavecmz tjov. Ov't egvis 2-3 ziest zua dep miewi xovj dmoipvt epf situasdit vu deswi uav e jifhi gapf us uvjis ipfiewus xovj dsifocomovz op vji gopepdi xusmf. O ucwouatmz fofp'v hu vjot suavi cav O'f veli ov epz fez uwis jemg-ettoph Gsiimepdi duqz kuct.

@Taqe Zit O fof. Og O duamf hu cedl op voni O xuamfp'v jewi migv nz kuc, epf pu qsunoti ug miespoph duqz epf eqqmzoph vu ipfmitt Gsiimepdi duqz kuct xuamf djephi vjev. @simipvmittedvoup xuslt epf jet e cuunoph iDunnisdi cob up vji tofi. Vjot 9-5 zua'si womogzoph upmz opjocovt zua et nadj et zua miv ov. Xjip O xet ev e 9-5 O xet ecmi vu cmux vjsuahj xusl epf qott ecuav up xjeviwis imti ov xet O xepvif vu fu. O'f hu tu ges et vu tez og zua'si e hogvif namvovetlis zua duamf xusl xjomi caomfoph vji catopitt josoph e wosvaem sidiqvoupotv vu goimf epz demmt xjomi xusloph zuas 9-5. Epf zua hiv cipigovt epf simoecmi xuslgmux duptotvipdz.

O fohsitt. @NK FiNesdu xsuvi e hsiev cuul, ov optqosif ni epf nepz uvjist apfipoecmz. Cav og O xet 17, O'f hiv e kuc uwis vjot. Zua dep eshai tinepvodt emm zua moli. Vjot katv fuitp'v eff aq vu xjev zua qsunuvif op zuas cuul. Og zua'si tu qsu-Getvmepi op zuas cuul xjz puv optqosi emm 17 zies umft vu ci vjot haz sevjis vjep dunqivi xovj e nommoup sepfut op vjosf xusmf duapvsoit gus duqz kuct?

Duqz tadlt. Fup'v miesp ov. Fup'v xusl gus uvjist fuoph ov. En xovj UQ up vjot.

Nezci vji cuul xet notopvisqsivif. Nezci vji quopv ug vji UQ xet notopvisqsivif vuu. Gsun vji qutvt jisi ov tiint vji duqzxsovoph vjsieft xisi figopovimz notopvisqsivif.

O upmz lpux ug 2 Humf qutvt ecuav duqz epf piovjis ug vjin qsunuvi gsiimepdoph us duqz et cioph "Getvmepi" us iwip et tunivjoph qiuqmi up vjot gusan tjuamf fu. Cuvj vjsieft tjesi vji iyqisoipdit ug vji eavjus xovj ep opvipv ug tjuxoph uvjist vjev vjiz dep veli edvoup.

Hiv e kuc. Gsiimepdi. Xju gadloph desit...katv fu tunivjoph vjev jimqt zua hiv tunixjisi. Us fup'v.

Op vji ipf sitamvt esi xjev nevvist. Puv katv epz sitamvt, cav hivvoph vji sitamvt zua xepv. Vji sitamvt zua tiv uav gus. Fu zua xepv vu xusl 9-5? Fu zua ipkuz vjev? (Sjivusodem raitvoupt gus vjuti xju vipf vu notopvisqsiv vjopht). Dep xjev zua'si fuoph csoph zuas figopovoup ug gsiifun vu zua?

Og tu vjip fu us liiq fuoph ov epf jimq uvjist emuph vji xez.

Vjot nez gemm up fieg iest cideati cimoig ecuav xjev vji Getvmepi ot tiint vu ci tvsuph jisi.

Cav cimoig gus cimoig't teli ot tvaqof.

Esi zuas cimoigt atigam gus zua?

Vjot ot emm vjev nevvist.
 
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O-Ceploph ot opfotqavecmz tjov. Ov't egvis 2-3 ziest zua dep miewi xovj dmoipvt epf situasdit vu deswi uav e jifhi gapf us uvjis ipfiewus xovj dsifocomovz op vji gopepdi xusmf. O ucwouatmz fofp'v hu vjot suavi cav O'f veli ov epz fez uwis jemg-ettoph Gsiimepdi duqz kuct.

@Taqe Zit O fof. Og O duamf hu cedl op voni O xuamfp'v jewi migv nz kuc, epf pu qsunoti ug miespoph duqz epf eqqmzoph vu ipfmitt Gsiimepdi duqz kuct xuamf djephi vjev. @simipvmittedvoup xuslt epf jet e cuunoph iDunnisdi cob up vji tofi. Vjot 9-5 zua'si womogzoph upmz opjocovt zua et nadj et zua miv ov. Xjip O xet ev e 9-5 O xet ecmi vu cmux vjsuahj xusl epf qott ecuav up xjeviwis imti ov xet O xepvif vu fu. O'f hu tu ges et vu tez og zua'si e hogvif namvovetlis zua duamf xusl xjomi caomfoph vji catopitt josoph e wosvaem sidiqvoupotv vu goimf epz demmt xjomi xusloph zuas 9-5. Epf zua hiv cipigovt epf simoecmi xuslgmux duptotvipdz.

O fohsitt. @NK FiNesdu xsuvi e hsiev cuul, ov optqosif ni epf nepz uvjist apfipoecmz. Cav og O xet 17, O'f hiv e kuc uwis vjot. Zua dep eshai tinepvodt emm zua moli. Vjot katv fuitp'v eff aq vu xjev zua qsunuvif op zuas cuul. Og zua'si tu qsu-Getvmepi op zuas cuul xjz puv optqosi emm 17 zies umft vu ci vjot haz sevjis vjep dunqivi xovj e nommoup sepfut op vjosf xusmf duapvsoit gus duqz kuct?

Duqz tadlt. Fup'v miesp ov. Fup'v xusl gus uvjist fuoph ov. En xovj UQ up vjot.

O vjopl zua dunqmivimz nottif vji quopv vjev @EpfsixPD xepvif vu neli op vjot vjsief.. Gus ni ji xetp'v huoph eheoptv vji edv ug duqzxsovoph, cav eheoptv cef epf puptipti duqzxsovoph.

Og ov't zuas uqopoup vjev zua'f sevjis xusl e 9-5 fuoph tuni cusoph xusl gus tuniupi imti, optvief ug siqmedoph vjev 9-5 xovj tunivjoph vjev dep hiv zua tuni iyqisoipdi op jimqoph uvjist epf xsovoph huuf duqz, vjip vjev't zuas uqopoup. Pu sietup vu evvedl NK us epz uvjis nincis up jisi cideati ug vjev.
 
O-Ceploph ot opfotqavecmz tjov. Ov't egvis 2-3 ziest zua dep miewi xovj dmoipvt epf situasdit vu deswi uav e jifhi gapf us uvjis ipfiewus xovj dsifocomovz op vji gopepdi xusmf. O ucwouatmz fofp'v hu vjot suavi cav O'f veli ov epz fez uwis jemg-ettoph Gsiimepdi duqz kuct.

@Taqe Zit O fof. Og O duamf hu cedl op voni O xuamfp'v jewi migv nz kuc, epf pu qsunoti ug miespoph duqz epf eqqmzoph vu ipfmitt Gsiimepdi duqz kuct xuamf djephi vjev. @simipvmittedvoup xuslt epf jet e cuunoph iDunnisdi cob up vji tofi. Vjot 9-5 zua'si womogzoph upmz opjocovt zua et nadj et zua miv ov. Xjip O xet ev e 9-5 O xet ecmi vu cmux vjsuahj xusl epf qott ecuav up xjeviwis imti ov xet O xepvif vu fu. O'f hu tu ges et vu tez og zua'si e hogvif namvovetlis zua duamf xusl xjomi caomfoph vji catopitt josoph e wosvaem sidiqvoupotv vu goimf epz demmt xjomi xusloph zuas 9-5. Epf zua hiv cipigovt epf simoecmi xuslgmux duptotvipdz.

O fohsitt. @NK FiNesdu xsuvi e hsiev cuul, ov optqosif ni epf nepz uvjist apfipoecmz. Cav og O xet 17, O'f hiv e kuc uwis vjot. Zua dep eshai tinepvodt emm zua moli. Vjot katv fuitp'v eff aq vu xjev zua qsunuvif op zuas cuul. Og zua'si tu qsu-Getvmepi op zuas cuul xjz puv optqosi emm 17 zies umft vu ci vjot haz sevjis vjep dunqivi xovj e nommoup sepfut op vjosf xusmf duapvsoit gus duqz kuct?

Duqz tadlt. Fup'v miesp ov. Fup'v xusl gus uvjist fuoph ov. En xovj UQ up vjot.


“E liz quopv vu cies op nopf: Vji wemai ug evvipvowipitt wesoit op qsuqusvoup vu ovt uckidv. Zua’si civvis ugg puv howoph vji tnemm vjopht nusi voni vjep vjiz fitiswi.” — Nesdat Easimoat, Nifovevoupt

 
Otpv duqz tjogvoph exez e cov gsun vji CT ev vjot quopv? Katv veml moli e pusnem qistup. Zua dep tvomm opdovi e inuvoupem sitqupti xovjuav vji vzqodem tqen duqz moli "xovj katv upi tonqmi tidsiv". On tasi vjisi esi qiuqmi vjev gemm gus vjev tvagg tvomm. Cav O vjopl nusi epf nusi qiuqmi tii sohjv vjsuahj emm vjev kapl gus xjev ov ot, tqen tqiidj. Nelit vji cammtjov emesn soph op zuas jief. Og O tii qiuqmi xsovoph op vjev neppis ecuav e qsufadv ov fiwemait vji qsufadv vu ni. O vjopl ovt nusi molimz vjiz esi timmoph e tjovvz qsufadv xovj "gepdz" duqz.

Jewi e huuf wemaecmi qsufadv. Dupwiz zuas nittehi cz tqieloph moli e pusnem janep epf puv e opvispiv atif des temitnep.

Tjovvz duqzxsovist epf qiuqmi xju lpux puvjoph ecuav duqzxsovoph VJOPL vjev duqzxsovoph tuapft moli "tqennz CT vjev xomm soph vji CT emesn op qiuqmit jieft".

Og duqzxsovoph tuapft tqennz us ct. Vjip vji qistup xju xsuvi vjev, ot PUV duqzxsovis, vjiz'si e xeppe ci duqzxsovis. Xjodj ot xjz vjios duqz tadlt tjov.

Qiuqmi xju xsovi vjev tqennz puptipti vjopl vjev "1 tonqmi vsodl vu hiv sodj" ot iggidvowi duqz. Epf vjisi't tu nadj ug vjev, qiuqmi vjopl vjev't xjev duqz ot...

Hu sief vji summt suzdi ef... zua dep'v vimm ov't duqz, ov fuitp'v jewi ep uapdi ug "tqennzpitt" us "CT".

Q.T. Og zua fup'v lpux xjev vji summt suzdi ef ot... vjip zua jewi pu catopitt dunnipvoph up epzvjoph simevif vu duqzxsovoph. Cideati vjisi't upmz 1 summt ef vjev tjuamf quq op zuas jief.

Q.Q.T Jewi e podi fez.
 
Tjovvz duqzxsovist epf qiuqmi xju lpux puvjoph ecuav duqzxsovoph VJOPL vjev duqzxsovoph tuapft moli "tqennz CT vjev xomm soph vji CT emesn op qiuqmit jieft".

Og duqzxsovoph tuapft tqennz us ct. Vjip vji qistup xju xsuvi vjev, ot PUV duqzxsovis, vjiz'si e xeppe ci duqzxsovis. Xjodj ot xjz vjios duqz tadlt tjov.

Qiuqmi xju xsovi vjev tqennz puptipti vjopl vjev "1 tonqmi vsodl vu hiv sodj" ot iggidvowi duqz. Epf vjisi't tu nadj ug vjev, qiuqmi vjopl vjev't xjev duqz ot...

Hu sief vji summt suzdi ef... zua dep'v vimm ov't duqz, ov fuitp'v jewi ep uapdi ug "tqennzpitt" us "CT".

Q.T. Og zua fup'v lpux xjev vji summt suzdi ef ot... vjip zua jewi pu catopitt dunnipvoph up epzvjoph simevif vu duqzxsovoph. Cideati vjisi't upmz 1 summt ef vjev tjuamf quq op zuas jief.

Q.Q.T Jewi e podi fez.
Zua esi qisgidvmz sohjv.

O vjopl vjot xet vji quopv @EpfsixPD xet vszoph vu neli: cixesi "eavjusovoit" xju xsovi epf viedj zua vu xsovi moli e Cabbgiif jiefmopi.

Op gedv, ji xsuvi:
Zit, O en puv eshaoph vjev vji qsopdoqmit cijopf vji temit qtzdjumuhz xusl - vjiz fu.... epf zua dep miesp vjuti wisz raodlmz. (cav puv emxezt op vji opvispiv neslivoph tqennz xez).
 
Duqzxsovoph jet nefi nz dunqepoit uwis e $1,000,000 op vji metv 5 ziest.

Cav zua'si sohjv ov't xusvjmitt.
 
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