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Search results

  1. Andy Black

    Don't tell the same people different things. Tell different people the same things.

    MARKETING 
    I heard this on a podcast a few years ago and it was an AHA moment. (I wish I could attribute it but can't remember what podcast it was.) Are you on a content treadmill showing different content to the same audience? Did you find one particular piece of content did really well but that was a...
  2. Andy Black

    Figuring Out Flywheels

    CHAT 
    Thought I'd create a thread where we can discuss flywheels and how we're applying them to our businesses. I'll keep this opening post updated with a summary and insights. A simple flywheel to get more clients: One of my friends has a simple flywheel to grow the small carpet cleaning business...
  3. Andy Black

    A guy walks into a bar...

    MARKETING 
    The barman asks what he wants. The guy says "A cold beer please." The End. Be an order taker first before trying to persuade people. Fulfil demand that's already there before going off generating demand. #sales101 #googleads101
  4. Andy Black

    If you had to spend $1k/mth on your business

    QUESTION 
    What would you spend $1k/mth on to grow your business? I find it an interesting question that I'm trying to decide for myself too. Would it be: • A recurring service? • An employee/freelancer? • Ads? • Software? • Coaching? • A mastermind? • Loan repayments? • Courses? • Something else? Maybe...
  5. Andy Black

    Stop With The Ideas

    IDEA 
    One of my biggest red flags is the word "idea". Especially when it's an "idea for an app". Especially when you say you "can't reach an audience to test it". Especially when it'll take a minimum of 6 months to "go live". Having ideas suggests you're in your head theorising, rather than out...
  6. Andy Black

    An example of emails I send to referrals

    MARKETING 
    A web developer introduced one of his clients to me. Below is my second email to the prospective client. In the first email I promised to do a quick bit of research and send it to him this morning. I kept that promise and sent the email below at 11:30am. (It's important to state when you're...
  7. Andy Black

    For those getting started - Stop learning & overthinking. Just go off and do it

    MINDSET 
    I did a call to help teens, students, and others get started in business. This 8 minute extract seems to help people so I've created a separate thread for it. I'll upload the transcription shortly, and copy/paste other people's takeaways below. What's your takeaways? What will you do...
  8. Andy Black

    Pick a direction. Get started. Keep going.

    MINDSET SCALING 
    One of my favourite articles is by Paul Graham from Y Combinator. In it he concludes: "I think the way to use these big ideas is not to try to identify a precise point in the future and then ask yourself how to get from here to there, like the popular image of a visionary. You'll be better off...
  9. Andy Black

    Clarify your offer (try this exercise)

    MARKETING 
    Imagine someone searched on Google for what you sell. What would the search term be? What would your ad say? Headline 1 | Headline 2 | Headline 3 Description 1. Description 2. Headlines are 30 characters max. Descriptions are 90 characters max. You don't have to max them out. Go.
  10. Andy Black

    Don't Ask, Give

    NOTABLE! MINDSET 
    Too many folks just ASK... How do I find a client? How do I find a mentor? How do I find a business idea? Or they want to give, but ASK how... Can I help you? What can I help you with? Do you need help with XYZ? Don't ask, give. Don't even ask what you can give, or ask for permission...
  11. Andy Black

    Amateurs vs Pros

    MINDSET 
    If an amateur poker player gets beaten by someone doing something dumb they often go "on tilt" (get mad or fearful and no longer play their best game). Professional players don't bat an eyelid though - they just file it away for future reference. What's helped me in business is to see...
  12. Andy Black

    How to Test Business Ideas Quickly & Cheaply - with Google Ads

    MARKETING 
    I had a chat with a LinkedIn friend today about how business owners can get started and run tests quickly and cheaply using Google Ads. Hope it helps! Curious what your takeaways are. Also... I'd love to know if you think these chats are too "rambly"? Would you prefer them more edited or are...
  13. Andy Black

    LinkedIn: Connect, Mastermind, Progress

    CHAT 
    (This isn't MY thread. It's for all of us to chat and mastermind about what's working and not on LinkedIn.) LinkedIn is a great platform and I encourage you all to put some effort into your profile and network. I've been on there for over a decade and I've had countless DMs with interesting...
  14. Andy Black

    Using AI to summarise a 34 page thread?

    QUESTION 
    I thought I'd have a go at this but fell at the first hurdle. Trying ChatGPT in a mo, but I suspect it can't read threads, and that we can't copy/paste that amount of data into it. Is it possible to train our own AI? Hmmm... maybe I should ask ChatGPT these questions...
  15. Andy Black

    The Client Acquisition Thread

    CHAT 
    Thought I'd create somewhere we can chatter about getting clients. What's working well for you? What advice would you give? What are you struggling with?
  16. Andy Black

    [Workshop Replay] Selling Google Ads as a Service

    MARKETING SIDE HUSTLE 
    Here's a presentation about how I started and am building a business that provides Google Ads as a service to other businesses. I did it for @Fox 's paid web design group last year and he's kindly allowed me to share it. It should also help people starting other businesses. Let me know what...
  17. Andy Black

    The Magic of Descript

    CHAT 
    Damn, but this tool gets more amazing by the day. Their latest update: View: https://youtu.be/G4dMdcbted0
  18. Andy Black

    Start Faster. Stop "Learning".

    MINDSET 
    If you're just getting started, haven't made a sale, or feel you're spinning your wheels then this 8 minute video should help. It's pulled out of a longer call (also linked below). Curious what your main takeaways are, and what you'll do different going forward. View...
  19. Andy Black

    The Art Of Conversation

    CHAT 
    Someone asked for tips about becoming a better conversationalist. I'll start by saying I wasn't always a good conversationalist, and was in fact excruciatingly shy in school and college. I got better as I got older, and especially when I realised everyone is in their own little bubble where...
  20. Andy Black

    The Shortest Google Ads Tutorial Ever

    MARKETING 
    It took me HOURS to create this. Let me know if you have any feedback or suggestions. Hope it helps! View: https://youtu.be/7z7kx3kJC4M EDIT: Once you're running watch these two short videos to make sense of the metrics...
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