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X# of Ways to Use your Blog

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Lex DeVille

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The main ways I see blogs used lately is:

- Informative evergreen posts for SEO
- Informative evergreen posts leading to email opt-in for list growth
- Review posts leading to affiliate links for Amazon products
- Blogs that are purposely extremist points of view so they get shared

More and more I find blogs combined with video channels on YouTube. The owner makes a video and then writes enough content related to the video to post on the blog (along with the video) to rank for SEO and send people to affiliate links.
 

Saavik

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Dec 21, 2018
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Hi all!
Being a newbie to this forum, I have searched high and low for an appropriate blogging thread for my question, but - even though I found some useful advice - there was none. One of the previous threads even died after crypto mining was mentioned, which strongly suggests a crypto analogon of Godwin's Law. But I digress.

So, for those of you who have an established blog - older than, let's say, 6 month, and with more than 30 real and valuable articles - what are the ways that you use this blog to directly and indirectly increase your revenue and profits?

I know there is a lot of nonsense about this out there, like legions of blogs about "monetizing your blog" that are abandonded after 3 posts (as aptly described in UNSCRIPTED). So, preferably, let's talk about blogs that are about any real world issues, not about "passive income" et al.

I'll start with a couple of entries:
- Using the blog as reference and source of work samples for freelance clients.
- Being found by potential clients through the blog, leading to service inquiries.
- Accepting sponsored posts for a fee.
- Advertising.
- Offering bonus content for paid subscriptions (also see TFF, which admittedly isn't a blog).

So far, I've done the first three of them on my blog (a non-English blog in a rather expensive niche with a B2B and B2C audience, but not a sufficient number of visitors yet to consider advertising, though an okay growth rate). My backstory is here.

All I know about advertising on blogs I learned from "Chaos Monkeys" by Antonio Garcia, an excellent description of his experiences with his ad tech startup and on the Facebook Ads team. It was not written from a website owner's PoV though, so I appreciate your experiences there too. (I've also been reading about the issue on TFF.)

Please:
- Add how you've been using your blog for fun and profit.
- Elaborate on your own experiences with any of the existing points.

Thanks! :)
 

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Saavik

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Dec 21, 2018
58
68
116
Thanks! Embarrassingly, I have started reading that thread previously, but closed the tab when it seemed to degenerate into a discussion of the "who would read Stephen King's blog today" question... So I failed to notice that there's lots of interesting content after that. Thanks for bringing me back to it, and for pointing out @Yoda's contributions.

Edit: Done reading it - it's genius! :)
 
Last edited:

Saavik

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Dec 21, 2018
58
68
116
The main ways I see blogs used lately is:

- Informative evergreen posts for SEO
- Informative evergreen posts leading to email opt-in for list growth
- Review posts leading to affiliate links for Amazon products
- Blogs that are purposely extremist points of view so they get shared

More and more I find blogs combined with video channels on YouTube. The owner makes a video and then writes enough content related to the video to post on the blog (along with the video) to rank for SEO and send people to affiliate links.
Thanks! :thumbsup:
So, in order to connect the first two and the last one to a concrete money-making mechanism: The blog in this context is a way of marketing
- a product of one's own or
- someone else's product.
Right?
Although the last one may also lend itself to generating inquiries for paid speaking gigs etc. Which does, however, suffer from the time-for-money problem.

Have any of you bloggers here:
- Started with a blog first and then
- developed a real-world product (not an info product or book) to leverage their existing blog?
 

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