Bekit
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- Aug 13, 2018
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It's a general copywriting rule of thumb that you should have only one call to action per advertisement.
Otherwise, people will be overwhelmed and confused.
I think it'll also dilute the power and effectiveness of your pitch to have such an assortment of unrelated services in one flyer. There's a risk that people will think, "Jack of all trades, master of none."
So maybe I'd try launching the services one at a time.
Start with the money maker and then branch out from there with additional flyers that offer other stuff.
If you're a locally known celebrity, make sure you make that human connection prominent. They've probably met you. Or their neighbor has. So you might say, "Hey, it's Steve, the guy who creates custom drinks for all the parties in the community. We probably met at XYZ event, or if not, look for me at the next one. So listen, 20 of the neighbors have asked me to do their garage floors the way I did mine, and I just wanted to let you know I have some openings in my schedule if you want yours done, too. Benefits of an epoxy floor are XYZ. Price is $X and you can set it up by calling XXX-XXXX."
Then, a month later, you send the second one. "Tired of your cleaning service? Get the same quality that the whole neighborhood loves and trusts for epoxy garage floors. Now offering house cleaning. Etc"
Otherwise, people will be overwhelmed and confused.
I think it'll also dilute the power and effectiveness of your pitch to have such an assortment of unrelated services in one flyer. There's a risk that people will think, "Jack of all trades, master of none."
So maybe I'd try launching the services one at a time.
Start with the money maker and then branch out from there with additional flyers that offer other stuff.
If you're a locally known celebrity, make sure you make that human connection prominent. They've probably met you. Or their neighbor has. So you might say, "Hey, it's Steve, the guy who creates custom drinks for all the parties in the community. We probably met at XYZ event, or if not, look for me at the next one. So listen, 20 of the neighbors have asked me to do their garage floors the way I did mine, and I just wanted to let you know I have some openings in my schedule if you want yours done, too. Benefits of an epoxy floor are XYZ. Price is $X and you can set it up by calling XXX-XXXX."
Then, a month later, you send the second one. "Tired of your cleaning service? Get the same quality that the whole neighborhood loves and trusts for epoxy garage floors. Now offering house cleaning. Etc"