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After having spent a lot of time building websites that don't do anything for my clients, I went and talked to a bunch of prospects in different industries about the usefulness of a website. Instead of trying to sell them yet another project, I wanted to hear what they had to say.
Try start this way with every sale.
- oh you're stuck with closing sales? Well here is how a website can help show more of why your biz...
- oh you are stuck with getting new clients? Well SEO or ads can help with...
- oh you're getting tons of calls all day long? Well a website could answer those common questions and...
Start with what they need as a business - then try link it with what services you could provide.
Sell to the people with a good fit and move on from those who don't need you.
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