Don't use Instagram to follow "Fastlaners" to get wisdom. That's the role of this forum. I doubt there's any Fastlaners here dispensing advice there other than MJ.
Instagram is best used for stalking and knowing more about your ideal customer / target market, how they behave, what they like, what they do in their life, what style of writing they use, their thoughts......then with all these, you can best optimize your product / marketing for them, especially if your target market are millennials and Gen Z. By this, I'm not referring to influencers, but the average joe or jane who has 130 - 1200 followers, not super-active on Instagram, wears normal clothes (not bikinis all the time like influencers), leads a real life, and has real, non-posed shots of themselves with friends / family BBQ-ing at their yard, for example.
It's also a good place to see what your rivals are doing from time to time, what ads they're running, their newest products, how and what their customers / visitors are COMMENTING on their page etc..
It's also good when you're looking for small-time providers of services (e.g photographers/videographers/designers). Some of them would be a better fit in terms of cost vs quality compared to the ones you find on Google search (the ones ranking within first 20 results are usually too expensive for many bootstrap hustlers). Not all are good, but there's the occasional gem.
In that regard, nothing beats Instagram, not Twitter, not FB and not Pinterest.
Instagram is best used for stalking and knowing more about your ideal customer / target market, how they behave, what they like, what they do in their life, what style of writing they use, their thoughts......then with all these, you can best optimize your product / marketing for them, especially if your target market are millennials and Gen Z. By this, I'm not referring to influencers, but the average joe or jane who has 130 - 1200 followers, not super-active on Instagram, wears normal clothes (not bikinis all the time like influencers), leads a real life, and has real, non-posed shots of themselves with friends / family BBQ-ing at their yard, for example.
It's also a good place to see what your rivals are doing from time to time, what ads they're running, their newest products, how and what their customers / visitors are COMMENTING on their page etc..
It's also good when you're looking for small-time providers of services (e.g photographers/videographers/designers). Some of them would be a better fit in terms of cost vs quality compared to the ones you find on Google search (the ones ranking within first 20 results are usually too expensive for many bootstrap hustlers). Not all are good, but there's the occasional gem.
In that regard, nothing beats Instagram, not Twitter, not FB and not Pinterest.
Last edited: