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What's the best way to acquire small business owners? Calls or Mailings?

seomatic

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Hi Fastlaners,

i'm working on a new service for small business owners in a niche. It's similar to MJ's Limo-Business (but different industry and different business model) and im guessing what would be the best way to acquire new business owners for my company.

I have the telephone numbers and postal addresses - so should i do mailings oder call them?

My thoughts on this: Calling is cheaper and probably the conversion rate would be higher. But I'm not experienced in tele sales and mailings are much easier to scale. So should i do the mailings?
 
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Vick

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Why not try both, and see what's working.
 

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