Usually you base it on how much your customer will be worth to you over their lifetime.(LTV)
Many people break even especially in your space. They claim all kinds of earnings, so it is impossible to give a definitive answer. It is better to keep it simple...
If you’ll make an average of $100 over the next 8 months, will you spend $50 to buy a customer?
Then, you crank up your ad spend on how aggressively you want to grow.
Many people break even especially in your space. They claim all kinds of earnings, so it is impossible to give a definitive answer. It is better to keep it simple...
If you’ll make an average of $100 over the next 8 months, will you spend $50 to buy a customer?
Then, you crank up your ad spend on how aggressively you want to grow.