lowtek
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First, the positive: you're correct that you should reach out to creators who are aligned with your brand ethos. I can't tell you how many offers to promote crypto / nft fly by night operations I get. I decline each one of them, as there is no congruency. Nothing against crypto, I own some myself, but I'm not goign to feed my audience to the lions.
It's also a smart idea to avoid creators that spend too much time shilling other peoples' products. This dilutes the influence of any one of their recommendations, as the audience just learns to tune it out.
Now, the bad:
You may very well get people to create content at those rates, but only because they don't value their own work.
I'm a YouTuber with 30k subs. If you offered me $600 to create a video, I'd tell you no thanks.
Here's why:
If you were to create YOUR OWN video content to market your product, what would that cost? Content ideation, content creation, video editing, scripting, thumbnails, voice over, animation, paid traffic, etc. ... you mean to tell me you can get all that done for $600? Maybe, if you're using the bottom of the barrel outsourced labor.
Not to mention the risk to the content creator in putting their name on the line for a brand they have no control over, as well as the opportunity cost in creating their own original products that would (potentially) produce far more in lifetime value than a single one time payment of a few hundred dollars. Even dangling the potential for an affiliate offer isn't really that great, as again the customer has limited funds. I'd rather they spend their limited funds on my product, rather than yours.
Content creators aren't asking too much, you're just trying to create one sided agreements that only really benefit you. In other words, your payment structure is anything but fair.
It's also a smart idea to avoid creators that spend too much time shilling other peoples' products. This dilutes the influence of any one of their recommendations, as the audience just learns to tune it out.
Now, the bad:
You may very well get people to create content at those rates, but only because they don't value their own work.
I'm a YouTuber with 30k subs. If you offered me $600 to create a video, I'd tell you no thanks.
Here's why:
If you were to create YOUR OWN video content to market your product, what would that cost? Content ideation, content creation, video editing, scripting, thumbnails, voice over, animation, paid traffic, etc. ... you mean to tell me you can get all that done for $600? Maybe, if you're using the bottom of the barrel outsourced labor.
Not to mention the risk to the content creator in putting their name on the line for a brand they have no control over, as well as the opportunity cost in creating their own original products that would (potentially) produce far more in lifetime value than a single one time payment of a few hundred dollars. Even dangling the potential for an affiliate offer isn't really that great, as again the customer has limited funds. I'd rather they spend their limited funds on my product, rather than yours.
Content creators aren't asking too much, you're just trying to create one sided agreements that only really benefit you. In other words, your payment structure is anything but fair.