I'm selling a food product for a particular niche - low carb and no sugar (keto).
I'm currently reaching out to as many people/"influencers" on social media as possible, and I will be starting on ads this week to directly reach potential customers.
Does anybody who has experience selling B2C products with relatively low per unit price points (food is a perfect example of this - clothes as well) have any tips or ideas to improve reach? I am just starting out BTW (starting stage).
This is an easy one, everyone loves food. Get some samples and head to your local grocery store and give away a few dozen of them and get some real feedback, I'd suggest to forget about social media right now and focus on real life people.
Gyms could also work to, get a decent amount of impressions and gauge the feedback, then you can consider selling them. Or you could just do a free sample then pitch for a sale on the spot, let us know how it goes and have fun with it.
Focusing on online ads is like bringing sand to the beach, just goto the beach and all the sand (paying customers that are shopping) will be there.
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