You're selling the wrong product (4 mins)

[Andy Black]

As the business owner, what product should you be selling?

 

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[Jake]

Thanks for the review, Andy. I have a couple short flights today so I'll probably get started on it.


Cheers

 

[illmasterj]

I really appreciate this Andy. I have been selling my business' services hard over the last few months while trying to replace "me" with others. It's been chaotic but your video reminds me I'm on the right track.

Congrats on your achievements so far. Hmmm, and I do need some AdWords experts!

 

[JokerCrazyBeatz]

This is exactly what im realizing more and more. My job is to maintain the growth engines and delegate everything else to more qualified people. Just purchased the audio book , so im excited to see what incites i get from it.

 

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[Andy Black]

This is exactly what im realizing more and more. My job is to maintain the growth engines and delegate everything else to more qualified people. Just purchased the audio book , so im excited to see what incites i get from it.

I bought the audio version but couldn't bear to listen to the narrator. Let us know if you can. Sorry, I should have mentioned that.

 

[Utopia]

This reminds me of E-Myth, have you read that? Essentially everything in your business is designed as a process. This makes everyone interchangeable. Primarily this concept is derived from the McDonald's concept in the book.

 

[TonyStark]

Is this all recorded on Snapchat?

 

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[Andy Black]

This reminds me of E-Myth, have you read that? Essentially everything in your business is designed as a process. This makes everyone interchangeable. Primarily this concept is derived from the McDonald's concept in the book.

I read it years ago. Maybe I should grab another copy and revisit it. It was quite a short read if I recall. Thanks for the heads-up @Utopia

 

[Andy Black]

Is this all recorded on Snapchat?

Yes, that one was all Snapchat. Hence all the jump cuts.

Snapchat doesn't lend itself to longer talks, so I'm moving to recording longer pieces via the video recorder on my phone.

For an example see thread "What needs to have happened for you to be happy with progress?":

• www.thefastlaneforum.com/community/threads/what-needs-to-have-happened-for-you-to-be-happy-with-progress.70583

 

[JokerCrazyBeatz]

I bought the audio version but couldn't bear to listen to the narrator. Let us know if you can. Sorry, I should have mentioned that.

Yea this audio book so distracting haha , the way he drags the end of his words makes you pay more attention to his voice and not the story lol

 

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[JokerCrazyBeatz]

Just finished the audio book today ! This book really proves how little I actually know about the subject of building a successful business . Specifically learning to specialize and the problems with not specializing. Then it gets into the actual process of business selling which is super foreign to me . When I get home today I'm definently changing my approach again

 

[Marcus Mimnagh]

Great review. Thanks Andy.

 

[TheDillon__]

How do you feel that this works in a service-type industry, (what a wonderful example, let's use Google Marketing!)

As far as I can see it, this is a process dependent on someone who knows the work and how all of this goes down.

How do you, Andy Black, should you decide to sell the business you've grown with Google Marketing, structure it as a business thats buyable?

 

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[Andy Black]

How do you feel that this works in a service-type industry, (what a wonderful example, let's use Google Marketing!)

As far as I can see it, this is a process dependent on someone who knows the work and how all of this goes down.

How do you, Andy Black, should you decide to sell the business you've grown with Google Marketing, structure it as a business thats buyable?

Don't just own the IP you develop, own the assets (the campaigns and landing pages).

Don't just be another "agency" building other people's brands in an industry vertical, build an actual brand in that vertical.

It's the difference between being plumberseo.net and booking.com

Listen to the call with @Pittman09 below:

AndyTalks with @Pittman09 about his foray into AdWords