My feedback would be> C-
but then again numbers tell the ultimate truth
Reduce size of logo and increase visibility of headline.
especially in print advertising, where real estate to convey message is limited
Secondly, focus on the benefit, not the feature.
People don't buy things, they buy results and feelings.
They buy a version of themselves.
E.g You don't buy a big house, you buy 'status'.
You don't buy life insurance, you buy security for your family.
Plumbing I think is an emergency thing,
nobody is getting plumbing checkups.
So sell them "We get everything back to normal within the hour."
Or whatever time it takes
thirdly, use before and after picture where you can.
Or show a picture of the problem, or something similar that they are going through.
Fourth, make it too easy to say refuse! "Well give you a free checkup and advice."
"No charges unless we can help you" or something along those lines
Concept of a lead magnet.
Your goal with all cold-advertising is CUSTOMER ACQUISITION for the lowest price possible.
Goal is NOT to sell them in the ad.
You just need to get them in the door.
Once they are on the phone, or you're in the house, that's when you sell them and make money.
That is by offering increasing value offers. $99 fix. $500 plumbing cleaning. $2k new plumbing.
You offer, they accept, you provide value, then you offer larger value.
Concept of the Value Ladder.
Thats my 2c from my experience
Thanks for posting, enjoyed writing that up Lol
but then again numbers tell the ultimate truth
Reduce size of logo and increase visibility of headline.
especially in print advertising, where real estate to convey message is limited
Secondly, focus on the benefit, not the feature.
People don't buy things, they buy results and feelings.
They buy a version of themselves.
E.g You don't buy a big house, you buy 'status'.
You don't buy life insurance, you buy security for your family.
Plumbing I think is an emergency thing,
nobody is getting plumbing checkups.
So sell them "We get everything back to normal within the hour."
Or whatever time it takes
thirdly, use before and after picture where you can.
Or show a picture of the problem, or something similar that they are going through.
Fourth, make it too easy to say refuse! "Well give you a free checkup and advice."
"No charges unless we can help you" or something along those lines
Concept of a lead magnet.
Your goal with all cold-advertising is CUSTOMER ACQUISITION for the lowest price possible.
Goal is NOT to sell them in the ad.
You just need to get them in the door.
Once they are on the phone, or you're in the house, that's when you sell them and make money.
That is by offering increasing value offers. $99 fix. $500 plumbing cleaning. $2k new plumbing.
You offer, they accept, you provide value, then you offer larger value.
Concept of the Value Ladder.
Thats my 2c from my experience
Thanks for posting, enjoyed writing that up Lol
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