The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

What is copywriting?

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
31,901
120,469
3,751
Fountain Hills, AZ
Compelling sales copy (text) that encourages and convinces people to buy whatever is being offered.
 

DennisDuty

Mini Media Mogul
Read Millionaire Fastlane
Speedway Pass
Jun 16, 2012
1,476
3,230
886
33
Bali, Indonesia
There's a complicated etymology behind the word but hers' what you need to know:
  • Writing is the art of communicating ideas through text.
  • Copywriting is the art of driving action through text.
The writing on sales letters, calls to action, advertisements, product descriptions, and pamphlets is called "copy".

The advice I give as the best way to learn copywriting is to
  • Read Ca$hvertising
  • Read The Adweek Copywriting Handbook.
  • Sell some stuff
  • Repeat
 

Arun Siva

aspiring 大君 of the bourgeoisie
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Aug 31, 2016
1,195
2,046
568
Bergen

OutofPoverty

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jul 4, 2018
26
131
39
Before you get started you want to have an understand of it first , so click on the first link:
Copywriting Articles, Learning & Resources [Master Thread]

How to get started on copywriting

Copywriting books

Gary Halbert 30 day challenge Copywriting Group

Read the posts to get a better understand and reach out to business owners to help them solve their problems. This post should help:
EXECUTION - From a $250/month job to a $2,500 contract: TMF is the best 3-bucks investment I've made in my life

@The Abundant Man
 

The Abundant Man

Gold Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 3, 2018
1,434
2,086
559
What is copywriting? Is it copying other people's writing? Is it a form of advertisement?

I'm a little confused.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

The Abundant Man

Gold Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 3, 2018
1,434
2,086
559
Before you get started you want to have an understand of it first , so click on the first link:
Copywriting Articles, Learning & Resources [Master Thread]

How to get started on copywriting

Copywriting books

Gary Halbert 30 day challenge Copywriting Group

Read the posts to get a better understand and reach out to business owners to help them solve their problems. This post should help:
EXECUTION - From a $250/month job to a $2,500 contract: TMF is the best 3-bucks investment I've made in my life

@The Abundant Man
I liked the story about non-monogamous Dominican Republican with the SaaS copywriting business
 

The Abundant Man

Gold Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 3, 2018
1,434
2,086
559
How do I get started in copywriting?
 

The Abundant Man

Gold Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 3, 2018
1,434
2,086
559
What are some examples of copywriting?
 

OutofPoverty

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jul 4, 2018
26
131
39
What are some examples of copywriting?

The file uploaded is an example of SEO Copywriting. SEO Copywriting.png
This link is about old school advertising and copywriting. His book is called Breakthrough Advertising by Eugene Schwartz. Pay attention the headline because that is the most important part of writing copywriting.
Best Advertising Collection | Hard To Find Editorial Ads

Best Advertising Collection | Hard To Find Editorial Ads

Also, website and Facebook copy. You can google the rest such as sales copy. Here's another link that addresses your question
Marketing & Copywriting books
 

HMS Naveen

New Contributor
Sep 13, 2018
4
2
14
Chennai,India
Copywriting is the heart and soul of advertising.

It’s putting words to emotions and instilling powerful emotions with mere words. The difference between good copy and great copy is often subtle. Several other commenters have brought certain slogans and tagline to your attention, which are certainly excellent examples of good copy. But a copy is so much more than a tagline.
 

Andreas Thiel

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 27, 2018
297
278
130
40
Karlsruhe, Germany
Before you get started you want to have an understand of it first , so click on the first link:
Copywriting Articles, Learning & Resources [Master Thread]

How to get started on copywriting

Copywriting books

Gary Halbert 30 day challenge Copywriting Group

Read the posts to get a better understand and reach out to business owners to help them solve their problems. This post should help:
EXECUTION - From a $250/month job to a $2,500 contract: TMF is the best 3-bucks investment I've made in my life

@The Abundant Man
Ouch, almost all the important links seem to be broken and some images gone.
That's discouraging.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Raoul Duke

From The Grave
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Feb 26, 2016
1,864
6,198
1,495
Ouch, almost all the important links seem to be broken and some images gone.
That's discouraging.


Ouch.

Internet Archive: Wayback Machine

sfaQjC4.jpg
 

Aldous Acker

New Contributor
Sep 13, 2018
7
4
13
Copywriting is the heart and soul of advertising.

It’s putting words to emotions and instilling powerful emotions with mere words. The difference between good copy and great copy is often subtle. Several other commenters have brought certain slogans and tagline to your attention, which are certainly excellent examples of good copy. But a copy is so much more than a tagline.
your article is very satisfying help me to understand this easily
 

Sponsored Offers

  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
Finally took the plunge. I hate, hate, HATE spending money, but if FSL delivers on even half of...
MARKETPLACE 7 Days To Freedom: From Wantrepreneur/Wage Slave To Freelancer
I attended the live session, really loved it! It gives some useful and practical tips on how to...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Three things: 1. Discord Chat is open. Click here for free access. 2. New YouTube Channel...
Introducing MJ's Personal Unscripted Network, Join Now for FREE!
Any chance to make it available outside of US? It has been available outside of the US on...
MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
If there’s one thread I see repeated over and over again on the forum, it goes like this: “I...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Thanks for clearing that up. What do you recommend for those who are still in the process of...

Forum Sponsor

Over 100 Fastlane Students
More Details...

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom