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What is best Social media marketing strategies?

Social media marketing, advertising, and growth


New Contributor
Jun 25, 2018
The social media strategy is a summary of everything you plan to do and hope to achieve with social media. These are the elements, i.e. identifies business goals, set marketing objectives, ideal customers, research competition, choose channels and tactics, content strategy, assign roles, budget and resources.

You might setup a website, or have someone set one up for you. And immediately try to encourage people to check out your tweets, like your Facebook page and check out your photo’s on Instagram.

Links to social profiles are likely in very prominent places with the occasional social widget – maybe displaying tweets etc.

And while this may result in growing your following, chances are that some people will end up on Facebook and instead of checking out your page – they’ll find themselves watching cat videos.

Jessie Hookie

New Contributor
Jul 31, 2019
Social media marketing strategy plan:

1. Set Relevant and Realistic Social Media Marketing Goals
Make Sure Your Goals Are SMART

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Suitable Social Media Goals Your Business Could Set

  • Increasing brand awareness
  • Achieving a set higher quantity of sales
  • Improving your ROI
  • Driving people to increase in-store sales
  • Grow your fan base

2. Understand Your Social Media Audience

3. Determine Your Most Relevant Metrics

4. Investigate How Your Competitors Approach Social Media
5. Create Suitable Content to Share with Your Followers

6. Engage With Your Audience

7. Establish the Best Times to Post and Set up a Content Calendar

8. Track Your Results and Adapt


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