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  1. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    100%. As MJ says: the best book is the one that solves the problem right in front of you.



    I’m not knocking reading books, listening to podcasts, or taking courses.

    Just be aware that time spent consuming is time not spent producing.

    And that you can waste more than just the time initially spent consuming.

    What if it took you down a rabbit-hole for days, weeks, months, or even years?

    What about the opportunity cost of not producing TODAY?
     
  2. lowtek
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    lowtek Platinum Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

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    To piggyback off of this, my favorite method is to learn through production.

    I'm "transitioning" from physicist into a machine learning engineer, because I'm solidly in the camp of "code it yourself if you can". So what's my process for learning this new field?

    Example: I wanted to learn to program a deep reinforcement learning algorithm called Deep Q Learning. In a nutshell, it's a way for artificial intelligence agents learn to play video games. These algorithms have applications far beyond trivial video games, but games are the most accessible to the new learner without access to Uber or Doordash levels of data. So how could I learn this?

    Option 1) Watch someone else's video tutorial, blindly copy the code line for line without really thinking too deeply.

    Option 2) Read some material on how the algorithm works, translate that into code, and turn it into a YouTube video series to teach others.

    Option 1 would have gotten me functional code to play with, but if I wouldn't really know the why behind it. When I decide I want to learn something else, I would have to watch more videos and spend the same amount of time because I haven't learned anything that I can generalize.

    Option 2 means that I have to struggle (almost 16 hours of coding, testing, debugging) to build something from scratch. At the end of that, I have to go through line by line and be able to justify it to an audience. Then spend a few hours recording, editing, and uploading. So it takes 20 hours when I could have just spent a few watching someone else's content.
    I have to endure the pain of feeing stupid and inadequate; ride the wave of feelings from excitement, anxiety, despair, and ultimately triumph and pride. This is in contrast to the purely pleasurable feelings you get from consuming someone's content. This is not an easy path to choose.

    But the end result is that I understand the topic inside and out. It means that when I want to learn the next topic I can leverage my slightly deeper understanding to learn it faster.

    Repeated iterations of option 2 result in compound returns on learning. This allows one to arrive at a state of deep domain expertise in difficult things.

    This is the difference between what KungFuSteve would call Tier 1, and Tier 3 gurus. The Tier 1 gurus understand the why, because they have taken concepts from their brain into production. Knowing the why and not just the how allows them to generate new knowledge to sell to the tier 3 gurus. The tier 3 gurus gobble it up and then wonder how the Tier 1 guys come up with this stuff. Never stopping to think that perhaps they should step back and look at first principles.

    It's also the reason why Biophase can go from one eCom success to another, as if he's blessed by some Archangel of selling shit online.

    TL;DR

    Follow Andy's advice and get started learning something by doing / producing
    Don't wuss out and read tutorials, really learn how to do it and just take the pain
    Become the tier 1 guru and then generate new knowledge in your domain

    @404profound
     
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  3. AgainstAllOdds
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    AgainstAllOdds Legendary Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Stop reading/watching. Start doing.

    Make it a goal to not consume any new info for a week. Use your current skill sets to take action. Then in a week evaluate whether or not you need more knowledge to execute. If not, then keep executing. If you do, then go learn whatever it is you need and repeat the process.
     
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  4. minivanman
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    minivanman Gold Contributor Speedway Pass

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    Again, this is where my anxiety comes in handy.

    And by the way, I've made a couple of dollars in my life and guess what? I've never had 1 logo! I made more money today than a lot of people make in a week just in my washer and dryer business and guess what? No logo! :eek: Do you know what The Maids or Merry Maids logo is? No? Well that sucks because they spent a LOT of money marketing that logo. So do you think if you don't know their logo, people will know what your logo is when you only spend $1000 marketing it? Get real.....

    Personally, when I do need information about starting a business, I won't sleep until I get that information. Then I absorb it while I sleep and then I get the ball rolling as soon as possible. If you've waited a year to start..... either get started by the 1st of the month or quit fooling yourself.
     
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  5. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    True story:

    A Japanese Sensei took me and another enthusiastic beginner aside and asked us if we knew the secret to learning faster.

    He leant forward and whispered: “Teach”.
     
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  6. MoneyPhantom
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    MoneyPhantom Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Andy, absolutely true. Thanks.

    May be to add, if you really need special knowledge, read into it as soon as you need it - and only into it.
     
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  7. PizzaOnTheRoof
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    PizzaOnTheRoof Perfection Through Iteration Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I do this ALL THE TIME.

    Hell, I'm doing it right now.

    I keep telling myself I'm one step closer to finding that "secret sauce" to getting started, or that I can just start tomorrow because I'm young and have plenty of time.
     
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  8. whiz
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    whiz Silver Contributor Read Millionaire Fastlane Speedway Pass

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    Good post.

    I love how you said you could have consumed for 1hr but you decide to produce.

    I came back this forum like a week ago to ask my lead gen question, and I was so happy with the value exchange that I've just been going on a rampage trying to answer/help on any posts I can

    I find that I gain MUCH more clarity through posting than I could ever gain from reading

    I end up backspacing my sentences, sitting and questioning myself, asking "why am I advising this" or "is this the right way to explain this?" or "how could I make this more clear?" etc.

    Same with working - you can read all you want but it's only until you start working that you start going "ohhhhhh....."

    Anyways, yeah - get started ASAP - but also be careful.

    I got my first SEO client when I didn't know ANYTHING, I read for maybe 1 week, and never had an SEO client ever lol.

    So I put a man's business - a man's livelihood - at risk. It all worked out but I still kinda feel a little bad for the risk. That's how he feeds his kids, yanno?

    But when the pressure is on, you kinda learn really fast so...

    I don't really know what to advise. Just find the balance between "I gotta read 3873873 books" and "I'm gonna rearrange this mans business strategy with no knowledge at all!"

    There's a way to ease into these things. Especially with the internet. If you're a new copywriter, you don't have to take up a client right away. You can write 10 sales letters and post them on here to see what we think of them and where we can help.

    If you do paid ads, you can take $100-500 and mess around selling a service in your area (even if you don't have a service) - just make a landing page and put your personal number on it. Then when people call for a plumber just get their address then connect them with a good plumber. Or tell them sorry wrong number - whatever

    Or if you have an idea for a product or something - do the same thing. Say you wanna sell slippers that look like dog feet or something... Make a landing page and set up a checkout and everything, complete with your pictures and copy and blahblah

    But when they put in CC info and go to buy, it's out of stock "Sorry, we'll have em in soon!"

    Basically I'm saying to stop making ginormous plans unless you have experience making/conquering medium plans. And don't make medium plans unless you have experience making/conquering small plans.

    Whatever big goal you have - there's a small version of it that you can start RIGHT NOW

    Wanna open up a carpet cleaning company?

    Ok just buy some secondhand cleaning equipment and some carpet tiles from home depot, then throw wine and shit on the carpet and start F*cking around and finding out how shit works, how various type of stains react with the carpet blahblah

    Just spitballing ideas but you get the point

    There's ALWAYS something you can do RIGHT NOW

    Put down the book and pull out a blank piece of paper and be uncomfortable until you come up with an actual, actionable task you can do. Screw theory

    Also don't get caught up in planning - that's mental masturbation too

    Write ACTIONABLE tasks and do them

    Be the boss and employee

    Write instructions like a boss and follow them like an employee - that's how I've found to get shit done
     
  9. MoneyPhantom
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    MoneyPhantom Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Better do today or even instantly as you read this. Put everything else aside.

    There has been some research on this. If you don't start within 72 hours from your decision to start, the probability that you'll ever start drops radically (I believe even below 1%).
     
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  10. MTEE1985
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    MTEE1985 The world belongs to the risk takers Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Great post Andy.

    One of the better analogies I’ve heard about this is imagining your knowledge destination is a wall. Every book you read or podcast you listen to gets you halfway closer, after a few you are pretty close, but no matter how much you read or study you will never actually reach it.

    So, as you said above...reach that point of knowing enough and go do something with it. That point comes quicker than you think.
     
  11. MTEE1985
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    MTEE1985 The world belongs to the risk takers Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Sounds like you’re misinterpreting. Nobody on this forum will argue against constant and continued learning.

    What we do see is people who will spend months or years reading those $900 reports to be “ready” for the meetings that they’ve never set.
     
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  12. GoGetter24
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    GoGetter24 Gold Contributor Speedway Pass

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    The truth is you don't know anything until you get started.

    Content knowledge and experience knowledge are not in the same league at all. Ten hours of content knowledge is worth less than one hour of experience knowledge.

    At the same time, if you launch into something big without knowledge, you're going to get wrecked.

    The solution is to start small projects, and finish them, and then to increase the size/difficulty of the next project, and so on.
     
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  13. minivanman
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    minivanman Gold Contributor Speedway Pass

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    You are correct. I meant for example if a guy is going to start a trucking company, he will need to get the equipment. Or if a person is going to start something on the internet they might have to wait until they get paid to actually put the wheels in motion. But you are 100% correct, get done TODAY what you can and don't put it off. Set a day within the next 30 to launch. If possible, within the next 30 minutes. Or, go back to watching Aqua Teen and asking your mom if you can stay out after 10pm. :)
     
  14. bobfour
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    bobfour Contributor

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    I disagree.

    The root cause of trouble in business is failure to gain facts—incontrovertible and unshakeable facts.

    I buy $900 industry market research reports and read everything I can about a client's business, so when I go into a meeting I have the facts.

    This is no lazy man's field.
     
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  15. TheCj
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    TheCj Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Brings to mind how a lot of successful people are dyslexic, so are essentially forced to act and learn to engage with others as a life skill. As opposed to losing themselves in endless reading research.
     
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  16. p0stscript
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    p0stscript Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    From personal experience I know this to be very true.
    It also puts a different slant on the saying "those who can, do; those who can't, teach"
     
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  17. Tony Tong
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    Tony Tong Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    This is ...GOLD.
     
  18. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I think it’s a big part of the script.

    You need a degree in business or entrepreneurship before you start a business.

    You need to spend money on a course before you’re good enough to help someone.

    You need a piece of paper before you should even compete.

    Here, get training as part of your package when you come work for us. That training would be thousands if you were to pay for it yourself. You need that additional training to advance your career.

    What do you need?
     
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  19. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    For those of you considering another course, another book or another podcast before you start:

    What would you do if you already knew enough?
     
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  20. Ernman
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    Ernman Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    It's really not about how many books you read but why you are reading them. That goes for blogs, posts, etc. Example - at some point you'll want to start your own company. While doing that is much easier these days you need to understand how and what structure to use. That requires some research = reading. It's also easy to think you've come up with a great idea to solve a need. But again, I recommend some research. Some people find a great concept, like MJ's limo aggregator, which focuses their research to solving specific challenges as they arise. Some of us are still in the hunt for a need to attack, which can lead to more general research in books, online forums, etc. The key is to focus your research on solving your most pressing challenge at that time.
     
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  21. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Look in the mirror and say: “I am enough. Because I say I am.”
     
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  22. 404profound
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    404profound Gold Contributor I've Read UNSCRIPTED Speedway Pass

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    This is an important distinction I hadn't considered. I did catch myself consuming tutorials while trying to get my head around javascript. Once I let them go and started trying to build my first project... then I discovered my only savior is Stackoverflow.
     
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  23. Readerly
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    Readerly Yes and Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Great thread, launched by our very own sensei of service enterprise, @Andy Black. Could be distilled to the maxim: learn by doing.
     
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  24. The Abundant Man
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    The Abundant Man Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    It's like the belt system in Martial Arts.

    Beginners are white belts because white means you clean and pure. You have no knowledge but you're starting out. As the belts progress the colors get "dirtier". You have brown belt then you go to Black.

    Though getting a black belt means you now know all the basics and you go and seek new knowledge of the art. You begin to teach others so that you can plant new seeds and help them grow and mature. Getting a Black Belt means you have your foundations down and you're now ready to add more.

    You're always constantly seeking knowledge. It's never ending.


    [​IMG]

    [​IMG]


    If you already know enough then it's time to put that knowledge into action.
     
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  25. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Yeah, sour grapes from those who can’t teach...
     
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