What do you like/ What do you wish you saw more of?
What I most like to see, is exactly what I'm looking for presented in a clear manner.
Seriously though, I think you are getting into the fascinating and rewarding topic of website usability.
This guy is the guru: http://www.useit.com/ (articles here)
The topic can be a bit overwhelming but it is definitely worth scanning through his site, tons of cool ideas about how to create a site that your users will enjoy.
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