Andy Black
Help people. Get paid. Help more people.
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I take issue with the way the Cons have been written.Digital Products:
Pros
Cons
- No inventory
- Easy scaleable
- Delivery can be fully automated
- Instant delivery
- It is hard to demonstrate value (customers don't have anything they can touch) -> means more time and effort
- It takes a long time, until the product is ready for the market and has a really high quality
- I guess, that the market is quite competitive, since there are many competitors
- You have to constantely create new content in order to stay relevant and market digital products.
- I can take you a long time (months or years) until you get enough traffic to your website and sell enough products.
“It takes a long time until the product is ready for the market, and has a really high quality.”
What does that even mean?
Firstly it should say:
“It COULD take a long time ...”
Saying “It takes a long time” is too much of a sweeping generalization. I’m sure someone somewhere in the world created a digital product in a “short time”.
But what do they even mean by a “long time” anyway? A week? A month? A quarter? A year? A decade?
Do they mean “too long” or “longer than for physical products”? If they wrote either of those then it would be even more obvious that it’s a flawed statement. Surely at least one person somewhere in the world doesn’t take a long time to create a digital product?
What does “ready for the market” mean?
I have been getting paid to provide a service (that the market wanted otherwise wouldn’t pay for).
I recorded some of what I did and released it as a digital product (a course). It might have taken a week at most to record the videos for the course.
I already knew the market wanted it because I’d been asked for it plenty of times, and I was getting paid by clients to run through the steps in the course.
At which specific moment was it ready for the market? When I set the shopping cart live, or when people were asking if I had a paid course, or when people were paying me to run through the steps in the course?
I presume they mean when I set the shopping cart live? I’d argue it was ready for the market and the market was ready for it long beforehand.
I know this seems nit-picky, but do they mean the doors are open, or that you’ve confirmed product-market fit,
What does “really high quality” mean?
Good enough people pay for it and (can) get value (ROI) from it?
I’d argue that’s all that matters.
For the other points:
People also often can’t touch a physical product before they buy. Demonstrating the value prepurchase online is the same for physical and digital products - you can’t touch either.
Plenty of sales letters demonstrate the value of digital products pretty good.
Competitive and many competitors? For every digital product you could possibly create? I’d argue against it, but actually... so what? Just because it’s competitive doesn’t mean you can’t make a good living. It’s actually a good sign that there’s a demonstrated cashflow (aka market).
You have to constantly create new content? Why? Who says?
Sure, my own course needs updated because the Google Ads interface changed, but what about evergreen subjects and evergreen products?
It could take months or years to get enough traffic? Well yeah, that’s true. You could also get traffic and sales in under an hour. What are they trying to say?
And are they implying it could take longer to get “traffic” (I hate that word) for a digital product than for a physical product?
Hope that helps!