The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Wealth or Debt Reduction: What Is More Marketable?

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

Legacy Dad

New Contributor
Sep 3, 2007
100
19
23
Worldwide, depending on the month.
This question arose from someones comment on how I listen to Dave Ramsey for his business model. He took step one of financial planning and built an empire on it.

Dave Ramsey, Orman, Bach, etc, etc. all teach the same basics. Debt Free, Emergency Savings, Invest 15%, pay off the mortgage.

As a business model, who is more marketable to?

Fastlane or Slowlane Players?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

andviv

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
Jul 27, 2007
5,420
2,202
625
Washington DC
for "Get rich now" strategies, seminars, infomercials and 'mentoring' work the best.

for "Debt Free" programs, books, radio shows, tv shows work better.

Why? because mainstreet media targets the average consumer. The "I Want To Be Rich Now" audience goes looking for the way to make it happen. The "Get Me Out Of Debt" guy is likely more passive and waits for the message to come to him.

Very interesting topic, Lance.

PS: Forgot to add the main point in my post.... BOTH are highly marketable. Everybody wants to look better, have more money and feel successful. Target those basic needs and you will have a great audience.
 
Last edited:

kimberland

Bronze Contributor
Jul 25, 2007
825
120
38
As Andviv says, they are two separate markets.

The Debt Free gang are mass market.
They will expect lower cost help (books, DVD's etc) but they are a large market and will likely be return buyers (because some of the tips will be so "easy" that they'll actually be implemented so the customer will see results).

The Get Rich Now gang are premium market.
They'll only likely be sold to once so you'll want to market higher priced products like seminars and mentoring.
As most people are lazy, many of these folk won't implement the more complicated, "difficult" solution. They won't see any results. They won't re-order (unless you sell them on the next "fad").
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Will definitely join start a freelance business and freelance copywriting to start my career as...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Here is where you eliminate uncertainty from the future! I wanted to post this image as I...
  • Sticky
MARKETPLACE KAK’s “Kill Bigger” Incubation Program- With DAILY personal attention.
Hey Guys! I wanted to give a quick update on what this program has become. In its infancy, we...


Don't like ads? Remove them while supporting the forum. Subscribe to become an INSIDER.

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom
AdBlock Detected - Please Disable

Yes, ads can be annoying. But please...

...to support the Unscripted/Fastlane mission (and to respect the immense amount of time needed to manage this forum) please DISABLE your ad-block. Thank you.

I've Disabled AdBlock