Simon Sinek is renowned for his "Start with Why" philosophy. I was skeptical about this approach to marketing, but one cannot refute the points he makes in this video. For anyone who would like another perspective on sales, I strongly encourage spending the 18 minutes to watch this. Hell, I'll be watching this many times as I craft my marketing strategy.
View: https://www.youtube.com/watch?v=u4ZoJKF_VuA
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