"Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.
The message that they're trying to get across with the first one is conversion. The wanna-be is focusing on the wrong thing. With advertising, the Entrepreneur could care less about the number of views, he wants the views to be converted into sales.Good stuff but I'm going to disagree on some.
"Wanna-beâ€™s want more web traffic. Entrepreneurs focus on sales conversion."
I focused on expanding traffic first, then I focused on sale conversions. It paid off better to do it this way.
"Wanna-beâ€™s put off practicing basketball until theyâ€™ve got Air Jordanâ€™s. Entrepreneurs practice barefoot behind the garage."
If you have a choice it is better to wait for those air jordans(or at least shoes!), If you go out without the minimum, your in for a world of hurt when someone steps on those toes...
Everything else is great, thanks for the post.
Let's say I know that for every 100 people that come to my business, 3 buy my product. Now, I know I can maybe double my conversion rate(up to 6 buy for every hundred), or I can expand my traffic(infinitely). I know what they are trying to convey but I haven't seen it done in the real world.The message that they're trying to get across with the first one is conversion. The wanna-be is focusing on the wrong thing. With advertising, the Entrepreneur could care less about the number of views, he wants the views to be converted into sales.
The second point is "boot strapping" - to be able to do well without something. If you can't get funding (or anything else) you find a way to get around it, or find a way to self fund. Wanna-bees pour over the details until they find something wrong, they point to it and say "See, now I can't do it." Its really hard to help them, too. You help them open one door and they find every possible obstacle and then they stop again.
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